FIRST ASSIGNMENT
Course Code:MS-63
Course Title:Product Management
Asignment Code:63/TMA-1/SEM-I/2005
Coverage:Blocks 1 & 2
Note: This assignment consists of two questions, you have to attempt both and send it to the co-ordinator of the study center, you are attached with.
1. a)“Distinguish product mix vs. line decisions. Pick up three Indian firms one each from FMCG, consumer durables and automobile sector of your choice and study their product mix strategies contributing to the success of the firm.
b)Critically discuss the role and responsibilities of a product manager of a multi product consumer durable company you are attached or familiar with.
2. a)Explain in detail how can the product life cycle (PLC) concept be operationalised in a real life situation.
b)What basic considerations have to be kept in mind while balancing portfolios?
SECOND ASSIGNMENT
Course Code:MS-63
Course Title:Product Management
Assignment Code:63/TMA-2/SEM-I/2005
Coverage:Blocks 2 and 3
Note: This assignment consists of two questions, you have to attempt both and send it to the co-ordinator of the study center, you are attached with.
1. a)What are the different positioning bases available to a company. Identify two FMCG products and two durables of your choice and identify the basis for their positioning.
b) What do you understand by the term “Branding “. Discuss its scope and merits both with respect to the marketer and end users with suitable examples.
2. a) How can packaging be used as a tool for market cultivation. Cite four products from the Indian market scene where novel and innovative packaging has been used to create effective product differentiation.
b)While deciding on the packaging of a new premium brand of beer/coffee, what legal, social and cost aspects you would take into account?
THIRD ASSIGNMENT
Course Code:MS-63
Course Title:Product Management
Asignment Code:63/TMA-3/SEM-I/2005
Coverage:Blocks 4 & 5
Note: This assignment consists of two questions, you have to attempt both and send it to the co-ordinator of the study center, you are attached with.
1. a)Make a visit to any firm in your location and study how organizational responsibilities for a new product development is assigned both at the corporate level and at the operational level. Name the firm surveyed and enumerate the findings.
b) Bring out the major differences between screening and economic analysis of new product ideas. When and why they assume significance in the whole process of new product development.
2. a) Discuss pretest marketing and test marketing with suitable examples. What are the various steps you will undertake to test market water filter designed and targeted for institutions.
b) You are assigned the task of introducing a herbal tooth paste both in the urban and rural markets. Suggest and chalk out a detailed plan of the proposed launch in the market place.
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