COURSE PROFILE AND SEMESTER PLAN

(SAP / RPKPS)

COURSE: Mass Communication

CODE / CREDIT:ISK4215 (3 Credit Points)

COORDINATOR:Dewanto Putra Fajar, S.Sos, M.Si

LECTURERS TEAM:IsmaAdilaS.I.Kom., M.A

Arif Budi PrasetyoS.I.Kom.,M.I.Kom

Abdul Wahid S.I.Kom.,M.A

WidyaPujarama. S.I.Kom.,M.Communication

Course Description

Mass Communication subject is an introduction for Communication Science students from all specialisation: Mass Communication, Public Relations and Communication Management to the realm of mediated communication. This course provides an overview of mass communication processes. Thus this course focuses on explaining the nature of mass communication, including the predicament of mass communication institutions in its society, communication processes, the brief development of mass communication,a brief mass communication theory discussion, as well as the hub of conventional mass communication media andNew Media or the Internet.

Course Objectives

After completing this course, the students are expected to have the ability to understand and to analyze the phenomena which associated with mass communication, and the relationship of mass communication and media organizations management. Also, the students will be able to applytheircomprehesion of mass communication concept in other subjects from any specialization, especially which related to mass communication activities.

Assessment:

1. In-class Quiz: 10%

2. Personal or Team Assessement: 25%

3. Mid Semester Test: 30%

4. Final Semester Test: 35%

(Program / Expected Learning Outcome) / Quiz / Personal / Team Assessment / Mid Semester Test / Final Semester Test
Competence
Critical Thinking
Communication Skill
Team work

Main References

Adler, R, B, Rodman, G. (2006). Understanding Human Communication, Ninth Edition, New York: Oxford University Press.

Eadie, W, F. (2009).21stCentury Communication, Reference Handbook. Thousand Oak: Sage Publication.

Flew, T. (2002). Newmedia, An Introduction. Melbourne: Oxford University.

Griffin, M. (2003). A First look at communication theory, 5th edition. International edition. McGraw Hill: US.

Turow, J. (2009). Media Today. An Introduction to Mass Communication. Third edition. Madison Ave Routledge.

Additional References

Littlejohn, S, W, Foss, K, A. (2009). TeoriKomunikasi, Theories of Human Communication. edisi 9. Muhammad Yusuf Hamdan (penerjemah). Jakarta: SalembaHumanika.

McQuail, D, (2011).TeoriKomunikasi Massa. edisi 6. Putri Iva Izzati (penerjemah). Jakarta: SalembaHumanika.

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SEMESTER COURSE PLAN

(SAP)

COURSE: Mass Communication

CODE / CREDIT:ISK4215 (3 Credit Points)

Course Description

Mass Communication subject is an introduction for Communication Science students from all specialisation: Mass Communication, Public Relations and Communication Management to the realm of mediated communication. This course provides an overview of mass communication processes. Thus this course focuses on explaining the nature of mass communication, including the predicament of mass communication institutions in its society, communication processes, the brief development of mass communication, a brief mass communication theory discussion, as well as the hub of conventional mass communication media andNew Media or the Internet.

Course Objectives

After completing this course, the students are expected to have the ability to understand and to analyze the phenomena which associated with mass communication, and the relationship of mass communication and media organizations management. Also, the students will be able to applytheircomprehesion of mass communication concept in other subjects from any specialization, especially which related to mass communication activities.

(1)
Week / (2)
Course Material / (3)
Lesson Form / (4)
Expected Learning Outcome / (5)
Assessment Criteria
(Indicator) / (6)
Score Percentage (%)
1 / 2 / 3 / 4 / 5 / 6
1 /
  • Course Contract
  • Short History of Mass Communication
  • Definition of Mass Communication
  • Mass Communication Coverage
  • Development of Mass Communication
/ Seminar (Lecture) /
  • Students are expected to understand the brief history of mass communication, objectives, overview of functions and scope of mass communication.

2 /
  • Nature of Mass Communication
  • Main Elements of Mass Communication
/ Seminar (Lecture) /
  • Students understand and are able to explain the nature and main elements of mass communication.

3 /
  • Mass Communication Role in Modern Society
  • Mass Communication / Media and Society
/ Seminar (Lecture) /
  • Students are able to explain the
role and purpose of mass communication/mass media in its society.
4 /
  • The Power of Mass Media
  • Mass Media Audience
  • Mass Media Effect
  • Media Literacy
/ Seminar (Lecture)
Personal or Group Assessment for Next Week /
  • Students are able to explain the power of the mass media and to understand the role and purpose of media literacy for empowering the audience.
  • Tasking for the next week.

5 /
  • Normative Theories of Mass Media
  • Association between Normative Theories and Political Aspectsof Mass Communication
/ Seminar (Lecture)
Case Study (Personal or Group Tasking Presentation) /
  • Students are able to differentiatefunctions and role of Normative Theories of mass media by presentingcase studies on certain theme which had been given the week before.
/
  • Analitical Skill
  • Argumentation Skill
  • Scientific and academic writing skill
  • Avoid plagiarism
/
  • Score 25%

6 /
  • Introduction toPolitical Economic Aspects of Media
/ Seminar (Lecture) /
  • Students are able to explain the relationship among media as an institution with political and economic conditions in the country.

7 /
  • Quiz
/ Written test / In-class Quiz /
  • Score 10%

8 /
  • MID SEMESTER TEST
/ Examination /
  • Score 30%

9 /
  • Media Industryin Relations with Media Conglomeration
/ Seminar (Conventional Lecture) /
  • Students are able to understand andto explain the phenomena of the media industry which also correlate to media conglomerate.

10 /
  • Conventional Management in Printed Media Industry
/ Seminar (Lecture) /
  • Students are able to understand, and to describe the media management activities, particularly in the print media.

11 /
  • Radio Management
/ Seminar (Lecture) /
  • Students are able to understand, and to describe the media management activities, particularly radio as part of the mass media.

12 /
  • An overview of television management
/ Seminar (Lecture) /
  • Students are able to understand, and to describe the media management activities, particularly television as part of the mass media.

13 /
  • Internet, Digital Media and Convergence
/ Seminar (Lecture) /
  • Students acquire the basic knowledge for explaining communication phenomenon related to the Internet, digital media, and convergence.

14 /
  • Mass Media Regulation, Laws, and Ethics
/ Seminar (Lecture) /
  • Students gain knowledge and understanding of the regulation of mass media, mass media law, and ethics to guide the many activities of the mass media.

15 /
  • Quiz
/ Written test / In-class Quiz /
  • Score 10%

16 /
  • FINAL SEMESTER TEST
/ Examination /
  • Score 35%

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Assignment and Assessment Description

1. In-Class Quiz

Time:Week 7

Weight:10%

Description:

Quiz is a simple test to measure the competence of the students in theoretical field and their main comprehension of the course material whichhad been presented during the class meetings. Quiz also role as an impetus and a stimulation for students to studyhardand thoroughly understand about mass communication course.

2. Personal or Team Assessment (Paper or Group Disscussion and Presentation)

Time:Week 5 or Week 11

Weight:25%

Description:

Personal tasks or group tasksare used to measure students’ skill in analysing, discussing, writing critical ideas, and presenting a communication phenomena or case study. It is necessary to train student’s critical thinking skills as well as their understanding on mass communication phenomenon in everyday life situation. Furthermore, the group assignment will also sharpen students’teamwork and students’ group communication capabilities, such asdelivering opinionbased on scientific arguments in oral and written form. Therefore, the assignment of personal or group assignment is expected to be way to establish the student’s mental positively as well as the student critical thinking ability based scientific argument.

No / Assessment Criteria / Maximum Score (%)
1. / Ability to analyze problem or communication phenomena / 5
2. / Ability to write a paper scientifically / 5
3. / Logical and scientific Argumentation and presentation skill based / 5
4. / Ability to cite consistently and to avoid plagiarism / 10
Total / 25

3. Mid Semester Test (UTS) and Final Semester Test (UAS)

Time:Week 8 and Week 16

Weight:30% and 35%

Description:

UTS and UAS are used in order to measure students’ competence, theoretical understanding, and critical thinking skills as an indicator of students’ understanding of concepts and materials presented during the course. In addition, UTS and UAS are also used to drillstudents academic skills, and honesty in writing on answer sheet orin writing a paper. The UTS and the UAS will be given in written testor in an essay paper task form.

Additional Information:

1. Course Contract

All students who take courses mass communications shall comply with some lecture contracts, as follows:

  1. All students must arrive on time, or before the lecture begins. Students who are no more than 30 minutes late with strong reason could be tolerated to attend the class, however, punishment will be given for those who are more than 30 minutes late.
  2. All students must show their concentration and commitment during the classroom by not using any cell phone (gadgets), a laptop, and perform other activities that disturb the order, including smoking.
  3. All students must wear decentclothes. It is allowed to wear casual T-shirts with collar. Do not wear T-shirts, ripped jeans, or sandal to class.
  4. Students who are unable to attend a class should give a letter addressed to the lecturer on the day (or maximum two days after the class to the academic staff), or via sms on the day)explaining reasons (if ill, student should also attach a statement from doctor). Failing to do so, the lecturer will assume that the student alpha.
  5. All students who participated in Mass Communication course, entitled to participate in quiz, UTS, as well as other structured activities. However, students’ participation in the UAS is determined entirely by student attendance a minimum of 80% of the total courses. Students who do not participate UAS caused by name block, still have their quiz grades, UTS grade, andgrades from other tasks.
  6. All the rules have not been set in the contract this course will be decided later.

FACULTY OF SOCIAL AND POLITICAL SCIENCES

Communication Science Department

Assignment Cover Sheet
Communication Dept.
Section 1 To be completed by individual student or group leader
Student number: / Course Code:
Student Name:
Course Name: / Word Count:
Lecturer: / Due Date:
Assignment Title:
Extension Granted: Yes/No / Approval Attached: Yes/No
I /We hereby declare
  • thatthis is my/our own original work, and that no part of this assignment has been copied from any other source or person except where due acknowledgement is made
  • nopart of the work has been previously submitted for assessment in this or any other institution
  • if at anytime it is proved that I/we have given a false statement, I/we are ready to accept the consequences
Signature: ______Date: ______
Please beadvised that your work may be submitted through plagiarism detection
software.

Section 2 To be completed by all group members

Student Attendance
List Number / Student Name / Student Number / Signature (read the declaration above)

Please ensure that

  • All pages are securely bound
  • The assignment is submitted without plastic cover or folder
  • You have to kept a copy of the work3. Paper / Tasking Structure Format

Structured tasks, or paper, should be prepared based on a determined format:

  1. INTRODUCTION

Introduction is the first part of paper, or other scientific writing will be created by the students. Introduction section contains all the explanations about the theme, topic, or title of paper, or paper that is made. In addition, the introduction should explain in detail, scientific, and logical reasons of the students choose the topic, so that became the basis for writing the next chapters. Because it's good or bad the papers can be determined by its introduction.

  1. LITERATURE REVIEW / LITERATURE STUDIES

Literature review or literature studies is the chapter in the papers, or scientific writing describes a literature review which used by students to discuss the theme, topic, or title filed. Literature review provide a theoretical foundation and guidance for students to understand the phenomenon (theme, topic, or titles) were observed as well as data analysis tools that can be used by the student to explain the phenomenon (theme, topic, or title). In addition, a review of the theoretical or literature become a benchmark the ability of students to explore the literature used in the manufacture of paper, or other scientific writing.

  1. ANALYSIS AND EXPLANATION

The data explanation and data analysis is the chapters that require students to explain scientifically all data or findings related to the theme, topic, or title are discussed. The following discussion and analysis also require students to explain all the data based on the theoretical findings in a systematic and logical. Because of that chapter is expected to stimulate students to think critically, scientific, and systematic.

Bibliography

Bibliography is an area which requires students to write all references and literature used in the manufacture of paper, paper, or paper. The format of writing bibliography was based on APA (American Psychological Association). The APA ref system used by Department of Communication Science can be downloaded from