[Hospital] First in [City or State] to Treat Painful Spinal Fractures
with New Kiva® VCF Treatment System

Kiva System is First New Clinically ProvenTreatment Optionin More than Decade

[CITY, State] – [Date] – [Hospital] today announced that it isthe first hospital in [City or State]to treat patients with vertebral compressions fractures(VCFs) usingthe Kiva VCF Treatment System – the first new approach to the treatment of VCFs in more than a decade. In clinical trials, the minimally invasive Kiva System was shown to meet or exceed the performance of balloon kyphoplasty – the current standard of care for the treatment of VCFs.

VCFs occur when a vertebra (bone in the spine) cracks, fractures or collapses. They are a serious condition and frequently go undiagnosed. VCFs are most often caused by osteoporosis, and there are 750,000 osteoporosis-related vertebral compression fractures annually in the U.S. alone according to the National Osteoporosis Foundation. Other causes of VCFs include trauma and bone tumors.

“Vertebral compression fractures are underdiagnosed and undertreated, so it is important that peoplewith sudden, intense, debilitating pack pain speak with their physician about the possibility of a VCF and available treatments,” said [name, title of physician, hospital]. “The Kiva System is a new minimally invasive alternative that significantly reduces pain and restoresfunction, and it offers important advantages for my patients over balloon kyphoplasty. Our use of the Kiva System at [hospital] further demonstrates our commitment to providing our patients with access to the most advanced treatments available today that are proven under the highest scientific standards.”

Over the last 10 years, approaches to treating VCFs have included conservative therapies or a minimally invasive procedure called vertebral augmentation, traditionally performed with balloon kyphoplasty. The minimally invasive Kiva VCF Treatment System, which was cleared by the U.S. Food and Drug Administration in January, is the first new approach to treating VCFs in more than a decade.It uses an implant that is delivered through a single, small-diameter incision. The cylindrical implant is designed to provide a predictable structural support to the vertebral body, and direct and contain the bone cement that is used to repair VCFs. This new approach allows the treating doctor to deliver a much more consistent result compared withballoon kyphoplasty, in whichthe bone cement is inserted directly into a vertebral cavity without an implant to hold it.

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