Terms of References

Introduction

Contract type: Desk based

This consultancy is part of the Marine Program and it aims to facilitate awareness raising regarding marine conservation among the masses.

Background:

Pakistan has a coastline of 1,050 Km, and an EEZ of approximately 290,000 sq. Km with the territorial waters covering an area of 24,000 sq. km. It borders the productive North Arabian Sea and is famous for its upwelling phenomenon. The continental shelf of Balochistan only measures 15-40 Km, which makes it dynamic in the fisheries sense and provides livelihood opportunities for fishers residing along the coast of Pakistan. The coast of Balochistan is comprised of sandy beaches, whereas the Sindh coast is comprised of creeks and continental shelf is shallow unlike Balochistan which is steep. Both the coastlines support a wide variety of marine species. The Balochistan and Karachi coast are famous for nesting sites of green turtles, where around 140 species of elasmobranchs (Sharks, rays, skates and guitarfishes) and 19 species of cetaceans have been recorded from Pakistan’s waters. This showcases the rich marine resources of Pakistan and its potential of supporting livelihoods of around 1 million.

Fisheries are the major economic resource and comprise of around 1% of GDP of Pakistan. It is being exploited unsustainably and has severe pressure, with increasing vessel numbers operating in the Northern Arabian Sea and resource practices it is important to put a cap on the exploitation of these resources. Although Pakistan’s fishing fleets are mostly small scale in nature, there is no regulation and the practices of artisanal fishers are at risk. In order to better understand the nature of artisanal fishers and their use of bait in fisheries it is important to encompass knowledge and management efforts to secure the vested interests of artisanal fishers.

The Task

The scope of this consultancy is to develop communication material for the general public and conservation societies to help raise awareness regarding challenges faced by sharks and rays. During recent years, WWF-Pakistan has developed a series of identification guides for target and bycatch species, including tuna and tuna like species, billfish, marine turtles, and sharks and rays. Identification guides are designed to be used in the field by scientific observers and field samplers. As recommended by the provincial government, WWF-Pakistan is now looking to produce materials that will help in identification guide for sharks and rays that are listed under CITES, IOTC and CMS. This includes:

a)The digitization of illustration of shark and ray species as follows:

-Silky sharks

-3 species of Thresher sharks

-Oceanic white tip

-Whale shark

-3 species of Hammerhead sharks

-Mobulids and Rays

-Sawfishes

-Guitarfishes, wedgefishes

b)Additional species may be added to the print-ready poster if the consultant and WWF-Pakistan agree that they should be added to differentiate them from other species of sharks and rays.

c)Format size should be comparable, colored format for improved identification

d)Identification features should be made clearly visible

e)Additional note on the poster describing the notification number of Sindh and Balochistan fisheries department on the ban of retaining and landing shark and ray species

f)Using Adobe InDesign (CS4 compatible) software with the following settings, i) RGB: Adobe RGB (1998), ii) CMYK: Coated rubine red C, iii) All illustrations should be CMYK.

g)The consultant is expected to liaise with relevant experts to ensure that the identification guides will be of greatest benefit to scientific observers and field samplers, including laymen and port inspectors.

Specific Deliverables

The consultant is expected to provide the following services deliverables, which must include but are not limited to the following:

Activities / Outputs
To illustrate shark and ray species banned to be retained by fishermen for printing and disseminating to fisheries departments, fishermen, port inspectors and buyers. / Print-ready poster
To develop a poster on shark and ray bycatch in fisheries and its impacts / Poster
Assist in development of infographic for shark bycatch in Pakistan / Infographic

Conditions and Payment

In total this service will require two months of work. The consultant is required to provide quote for this work to WWF-Pakistan, upon selection, the consultant will enter into an agreement with WWF-Pakistan. Payments would be made on submission of deliverables as per agreement and satisfactory completion of work as indicated under the ToRs.

Key Performance Indicators

-Provide a draft of digital illustrations in 15 days

-Provide a final set of digital illustrations in 5 working days of receiving feedback from technical experts

-Provide a draft of poster and infographics after 20 days of completion of digital illustration.

Requirements for experience and qualifications

Minimum Requirements

  • A Bachelor’s degree in Graphic Designing from an HEC recognized university
  • At least 2 years of experience in the relevant field
  • Basic understanding of nature conservation, especially in the context of marine animals

Competencies

  • Excellent IT skills, especially with design and photo-editing software
  • Exceptional creativity and innovation
  • Excellent time management and organizational skills
  • Accuracy and attention to detail
  • An understanding of the latest trends and their role within a commercial environment
  • Professional approach to time, costs and deadlines

Documents to be included when submitting the proposal

Interested individual consultants must submit the following documents/information to demonstrate their qualifications:

  • Curriculum vitae