Contact: Ginny Long for IMMEDIATE RELEASE s2
Contact: Ginny Long FOR IMMEDIATE RELEASE
Director of Public Affairs
Moen Incorporated
(800) 321-8809, Ext. 2019 January 2006
Jennifer Allanson or Kathy Willmott
Robert Falls & Co. Public Relations
(216) 696-0229
or
NEW MOEN TECHNOLOGY
REINVENTS THE FILTERING FAUCET CATEGORY
Introducing a New Solution for Affordable, Easy-to-Use Water Filtration
North Olmsted, Ohio . . . Consumers will soon be looking at their kitchen faucets in a new way, thanks to the launch of Moen Incorporated’s integrated filtration system, featuring ChoiceFlo™. With it, consumers can get both filtered and ordinary tap water from their kitchen faucets – no unsightly attachments required. Cutting-edge technology has been integrated into Moen’s popular – and affordable – Chateau® kitchen faucet, which, at first glance, looks and operates like a traditional faucet.
“Research into the problems consumers experience in and around their kitchen sink revealed that one of the areas of greatest opportunity was improving the quality of water from the kitchen faucet,” said Jack Suvak, Moen’s Director of Research.
He continued, “Because consumers are concerned about their water quality, we found the majority of those surveyed use some type of filtration device. And while many of the consumers owning a filtering device are satisfied, approximately one-third of homeowners said they would switch in the next five years.” This presented an opportunity for Moen to develop an innovative filtration solution to fill the void for an effective, comprehensive filtering faucet.
What makes the Chateau faucet with ChoiceFlo unique? It’s really one faucet spout providing two water supply options – filtered and non-filtered. During installation, a separate handle is easily mounted next to the faucet deck plate. When the consumer wishes to switch from tap to filtered water, he or she simply turns the filtration handle. A separate water line delivers the filtered water through a hidden spout on the faucet neck. The under-the-sink carbon filter is more thorough at eliminating contaminants than filters found in standard filtering pitchers, faucet-mounted filters and refrigerators with built-in filtration systems.
“This is truly a breakthrough in how consumers receive filtered water in their homes – and at their kitchen sinks,” said Tim McDonough, Moen’s Director of New Growth Markets. “We took our most popular kitchen faucet – Chateau – and integrated a separate channel for filtered water. It keeps the tap water and filtered water completely separate in one stylish faucet.”
Moen has been developing the patented technology for the past several years, making sure the faucet is not only stylish but that it performs with the utmost of ease. Users can fill glasses or pitchers of water in no time, thanks to a generous flow rate of one gallon per minute (gpm). The activated carbon block filter reduces many impurities, including lead and chlorine, and is designed to last a lengthy six months. An integrated filter-life indicator signals when it needs to be replaced. The low-cost filter simply clicks into place under the sink – no tools or water shutoff are needed.
“Gone are the days of bulky faucet-mounted filtering systems or the hassles associated with water pitchers,” said McDonough. “This system extremely easy to install and is priced to become a part of consumer’s daily lives – something they’ll wonder how they ever lived without.”
He continued, “Consumers will go to great lengths to get filtered water. Now they no longer have to – it’s as simple as turning on their kitchen faucet.”
For more information on Moen’s new ChoiceFlo water filtration technology, visit www.moen.com or call 1-800-BUY-MOEN (1-800-289-6636).
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EDITOR’S NOTE: Timeless designs that reflect good taste. Faucets and fixtures that are livable and enduring. These are just some of the reasons why Moen Incorporated is the #1 faucet brand in America. In addition to stylish and affordable faucets, Moen also offers residential and commercial sinks and a full range of tub and showering packages. Moen brands include ShowHouse™ by Moen and the Cleveland Faucet Group®. ShowHouse by Moen offers high-end, luxury faucets and accessories to consumers with discriminating tastes. The Cleveland Faucet Group manufactures affordable, durable sinks and faucets for the multi-family housing market. Creative Specialties International®, a division of Moen, offers complete suites of decorative bath accessories including innovative bath safety products that are fashionable – not institutional.
Moen is part of Fortune Brands®, Inc. (NYSE:FO, www.fortunebrands.com) Home and Hardware group – a leading consumer brands company that includes leading cabinetry, door and lock manufacturers such as Therma-Tru®, Masterbrand Cabinets®, Inc., Aristokraft® Cabinetry and Master Lock®.
With Moen, you’ll always find the perfect balance between styles you’ll love and innovation you can live with. Buy it for looks. Buy it for life®.
For more information on Moen visit www.moen.com or call 1-800-BUY-MOEN (800-289-6636).