Considerations for an Enrollment Management Plan

Considerations for an Enrollment Management Plan

Page 10

MOVING FROM WELCOMING TO BELONGING:

CONSIDERATIONS FOR AN ENROLLMENT MANAGEMENT PLAN

INSTITUTION NAME

LEADERSHIP

Table of Contents

DEFINITIONS 3

FOUNDATIONAL DOCUMENTS 4

ORGANIZATIONAL STRUCTURE, ROLES, & RESPONSIBILITIES 5

MARKETING MESSAGE – DIFFERENTIATION 6

RECRUITMENT 7

ADMISSIONS & REGISTRATION 8

RETENTION 9

COMMUNICATION 10

DEFINITIONS

Enrollment Management

Enrollment management is defined as a structured and planned approach designed to exert influence over the school’s enrollment. It incorporates all relevant school constituencies in order to implement marketing plans and facilitate appropriate strategies. Procedures are studied and evaluated to guide the school in formulating action plans that deal with recruitment (generating interest), admissions and registration (converting to attendance), and retention (keeping students and their families).

Recruitment

For the purposes of this plan, recruitment is defined to be all activities designed to attract prospective students and their families to XX Catholic School.

Admissions

For the purposes of this plan, admissions is defined as beginning with the first step in the application process. At XX Catholic School, this is considered (name of entrance/placement exam). It is at this point that prospective students and their families enter the admissions phase of enrollment management.

Registration

For the purposes of this plan, registration is defined as the point where prospective families make a financial commitment to the school.

Retention

For the purposes of this plan, retention is defined as students, and their families, remaining in the school after matriculation.

FOUNDATIONAL DOCUMENTS

Statement of Mission

Statement of Philosophy

Statement of Vision

Profile of the Graduate at Graduation

ORGANIZATIONAL STRUCTURE, ROLES, & RESPONSIBILITIES

School Administrators

School Office Staff

Teachers

Translators

Board and Committee Members

Parent and Other Ambassadors

Parish and Diocesan Leaders

MARKETING MESSAGE – DIFFERENTIATION

Market à / Market #1 / Market #2 / Market #3
Core Value #1: Faith?
Core Value #2: Academics?
Core Value #3:
School
Environment
Core Value #4:
Value-Added?

RECRUITMENT

GRASS ROOTS EFFORTS

FORMAL EFFORTS

ADMISSIONS & REGISTRATION

PAPERWORK COMPLETION

TUITION PROGRAMS

TUITION and FEE PAYMENT INCENTIVES

TUITION ASSISTANCE

SCREENING/PLACEMENT TESTING

RETENTION

SOCIAL NETWORKS

BUDDY/MENTOR FAMILIES

SPECIAL EVENTS

SURVEYS

COMMUNICATION

LEADERSHIP TOOLBOX

Using Translators:

To Relate All Information

To Run Small Group Discussions

Dealing with Silence

Holding Multiple Meetings in All Languages

Following Up to Meetings in Writing and Video