Appendix to Connected Nottinghamshire Communications Roadmap

Connected Nottinghamshire Communications Roadmap

Communications products

Product / Purpose / Content / Channel/format / Primary audience / Timescale
Electronic and digital media
Website refresh / To provide easy access to information, resources, facts and figures for stakeholders
To provide a platform for social media
To link to partner websites and avoid the need for duplication of information on multiple platforms /
  • Bite-sized and easy to access information about the programme
  • Timeline/progress
  • News/updates
  • Resource library – key documents and public documents, toolkit, resources, reports
  • FAQs
  • Contact points
  • Online surveys/polls
  • Twitter feed
  • Link to Facebook page
  • Link to LinkedIn page
/
  • Dedicated website
  • ‘Static’ Twitter account
  • E-newsletter portal
/ Connected Nottinghamshire stakeholders / End of June 2016
Connected Nottinghamshire social media – increase in usage / Audience participation/interaction
Feedback /
  • Video and online campaigns
/
  • ‘Static’ Twitter account
  • E-newsletter portal
/ Connected Nottinghamshire stakeholders / End of June 2016
Tweetbank/social media campaign resources / Audience participation/ interaction
Feedback
Drive website and online traffic /
  • Key messages and call to action
  • Direction to sources of information
/
  • Content marketing for partner organisations to use in their existing social media channels
/ Patients, service users and the public / End of June
E-marketing
E-bulletins / Relationship building and engagement
Reporting progress and key milestones
Increases profile of the website and drives traffic to/from the website
Provides auditable evaluation and helps tailor content to the needs of difference audiences / News and updates
Key achievements and milestones /
  • Stakeholder e-bulletins
  • Inserts into partner e-newsletters
/ Connected Nottinghamshire stakeholders
Extending the reach to NHS and social care staff as the information is cascaded by stakeholders using their own internal channels / Immediate
Blogs / Relationship building
Increases profile of the website and drives traffic to/from the website
Provides auditable evaluation and helps tailor content to the needs of difference audiences / Personal perspectives and case studies about the programme (particularly projects) –clinician, professional, patient(s), practice teams etc. /
  • Online ‘static’ blog platform embedded within website
  • Guest bloggers to increase reach and provide sustainability
/ Connected Nottinghamshire stakeholders
Extending the reach to NHS and social care staff as the information is cascaded by stakeholders using their own internal channels / Summer 2016
Public relations
Media relations / Relationship building
Media engagement
Reporting progress and key milestones / Key development and milestones
Information and insight into information sharing
Case studies /
  • News releases
  • Updates on social media
  • News conferences
  • Briefings
/ Trade and professional journals
Local and regional media / At key delivery points/milestones in the programme
News articles / Reporting progress and key milestones
Raising awareness / Key development and milestones
Information and insight into information sharing and its support for better health and social care services
Case studies /
  • Internal staff newsletters/ bulletins within each partner organisations
/ Frontline NHS and social care staff / Ongoing
Marketing collateral
Information leaflets / Raise awareness
Provide information around key benefits for the target audience(s)
Call to action / Key developments and benefits to them
Case studies
Contact information
Online resources /
  • PDF documents for partners to download and use as required
/ There will be separate information produced for:
  • Frontline NHS and social care staff
  • Patients, service users and the public
/ End of June
Information posters / Raise awareness
Direct people towards sources of information
Call to action / Call to action
Contact information
Online resources /
  • PDF documents for partners to download and use as required
/ Patients, service users and the public / End of June
FAQs / Provide answers to commonly requested information/questions
Support onward communications through personal and professional networks /
  • Downloadable template document
/ There will be separate information produced for:
  • Frontline NHS and social care staff
  • Patients, service users and the public

Engagement
Champions / Face-to-face interaction
Mobilising personal and professional networks
Raising awareness / Case studies
Key developments
Contacts for more information
Call to action /
  • Community Ambassadors
  • Trust Members
  • PPI/PPG groups
  • Stakeholder engagement leads and channels
  • Citizen’s panels
  • Community engagement
  • Community out-reach
  • Staff champions
  • Clinical champions
/ Patients, service users and the public / Ongoing
Virtual roadshows/webinars/ online communities / Virtual face-to-face discussions
Direct feedback / Key developments and overview
Project-specific questions/issues
Practical demonstration/discussion of the benefits /
  • Go to Meeting (or similar)
  • Online presentations
  • Podcasts
/ Staff groups – by locality or professional interest / Trial over the summer
Service-specific interactive events / Maximising the input from users directly benefitting from change
Gain buy-in and support
Direct feedback / System/project-specific content
Specific questions/issues / Different approaches dependent on target audiences. / Staff groups – by locality or professional interest / Would be deployed at key milestones in the decision-making process

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DRAFT V2.0 21 June 2016