*Confidential Resume

Robyn Blakeman

7329 Coatbridge Lane

Knoxville, Tennessee 37924

865-384-6476 cell or 865-974-7170 office

Qualifications

Education:Master of Liberal Arts, December 1996, Southern Methodist University

Bachelor of Science, July 1980, University of Nebraska-Lincoln

AcademicUniversity of Tennessee, Knoxville

Experience:August 2003-Present, Associate Professor of Advertising

School of Advertising and Public Relations

Teaching:Primary Teaching Responsibilities at the University of Tennessee:

  • Advertising & Public Relations Design, Advertising Creative Strategy.

Research:Primary Research Responsibilities at the University of Tennessee (Refereed Only):

TEXTS/PUBLICATIONS UNDER REVIEW

  • Blakeman, Robyn (2008), The Bare Bones of Direct Response, the third book in the Bare Bones design series is under review with several publishers.

TEXTS/PUBLICATIONS IN PRODUCTION

  • Blakeman, Robyn (2011), Advertising Campaign Design: Just the Essentials, M.E. Sharpe.
  • Blakeman, Robyn (2011), Strategic Uses of Alternative Media: Just the Essentials, M.E. Sharpe.

PUBLISHED TEXTS

  • Berman, Margo and Robyn Blakeman (2009), The Brains Behind Great Ad Campaigns: Copywriters and Art Directors…How Do They Come Up With This Stuff? Rowman & Littlefield.
  • Blakeman, Robyn (2008), The Bare Bones Introduction to Integrated Marketing Communication, Rowman & Littlefield.
  • Blakeman, Robyn (2007), Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Rowman & Littlefield.
  • Blakeman, Robyn (2004), The Bare Bones of Advertising Print Design, Rowman & Littlefield. Reviewed in the fall 2005 issue of the Journal of Advertising Education, 9(2), 32, as well as the June 2006 issue of the Public Relations Review.

PUBLISHED ARTICLES

  • Haley, Eric and Robyn Blakeman (2008), Lessons from Ad Educators’ Experiences with Guest Speakers,” Journal of Advertising Education, 12(2), 25-30.
  • Haley, Eric and Robyn Blakeman (2006), Tales of Portfolio Schools and Universities: Working Creatives’ Views on Preparing Students for Entry-Level Jobs as Advertising Creatives, Journal of Advertising Education, 9(2), 5-13.
  • Blakeman, Robyn (2005), Distance Learning the Left and Right of Curriculum Development, International Journal of Knowledge, Culture and Change Management, Volume 4, 577-582.

PRESENTATIONS

  • Blakeman, Robyn, Daniel M. Haygood, and Cheryl Lambert (2008), Joined at the Adversarial Hip: Understanding the Relationship Between Account Service and Creative, American Academy of Advertising (AAA), San Mateo, California, March.
  • Haley, Eric and Robyn Blakeman (2007), Advertising Educators’ Advice About Guest Speakers: Making the Most of Visits by Ad Professionals to Advertising Classrooms, Association for Education in Journalism and Mass Communication (AEJMC), Washington D.C., August.
  • Haley, Eric and Robyn Blakeman (2006), Tales of Portfolio Schools and Universities: Working Creatives Views on Preparing Students for Entry-Level Jobs as Advertising Creatives,American Academy of Advertising (AAA), Reno, Nevada, March.
  • Blakeman, Robyn and Kurt Schimmel (2005), Developing Online Curriculum Across Learning Styles,Southeastern InfORMS Conference.
  • Blakeman, Robyn and Maria Grubbs Hoy (2005), Concept with Character: Preparing New Creatives in Good Times and in Bad, American Academy of Advertising (AAA), Houston, Texas, April.
  • Blakeman, Robyn (2004), Distance Learning The Left and Right of Curriculum Development, International Conference on Knowledge, Culture and Change in Organizations, Greenwich, England, July.

Service:Primary Service Responsibilities at the University of Tennessee:

Reviewer (Papers/Articles)

  • International Journal of Knowledge, Culture and Change Management, (2004).
  • Association for Education in Journalism and Mass Communication:
  • Advertising research division (2008-2009).
  • Advertising teaching division (2007).
  • Public relations research division (2007).
  • Student division (2005-2006).

•American Academy of Advertising:

  • Advertising division (2006-2008).

Reviewer (Texts)

  • Berman, Margo (2008), How to Write Killer Copy: The Ad Copywriting Arsenal, Sage.
  • Arens, William and David Schaefer (2005), Essentials of Contemporary Advertising, McGraw-Hill.
  • Cool Theories Behind Hot Design (2003),Rowman & Littlefield.

Committee Membership: College and Department

  • Member of the Scripts Convergence Lab Development Committee, (2007-2010).
  • Faculty advisor for ad club, (2006-2010).
  • Member of the Technology Committee, (2003-2004).

Committee Membership: University

•Faculty Senate Executive Board Communications Officer, (2004-2005).

Professional Presentations

  • Invited Presenter: Knoxville Museum of Art Visual Literacy Outreach Program—Literacy, Print Media and Packaging: Visuals That Tell a Story, (2007).
Community Projects
  • Faculty advisor for student teams involved with the design and logo development for the Anderson County Habitat For Humanity Home Store, (2006).

Curriculum Development

  • Designed and developed summer course on portfolio development (2008).
  • Designed and developed a new computer/design class, ADV 310: Advertising and Public Relations Design (2004).

Honors/Primary Honors from The University of Tennessee:

Awards:

  • Who’s Who in America, (2003-2006).
  • Who’s Who Among Americas Teachers, (2005).

Grants/Primary Grants and Research Assistance awarded by the University of

ResearchTennessee:

Assistance:

• Awarded a small working grant for The Bare Bones of Advertising Print Design from the Exhibit, Performance and Publication Expenses Fund, (2003).

•Awarded a small grant for overseas travel expenses, (2004).

West Virginia University

August 1998-August 2003, Assistant Professor of Advertising, Advertising Program Chair, IMC Graduate Coordinator and Coordinator of Student Services and Curriculum, Perley Isaac Reed School of Journalism

Primary Job Responsibilities at West Virginia University:

•Advertising Program Chair

  • Developed Curriculum.
  • Managed three full-time professors and varied adjunct instructors.
  • Developed department budget.
  • Headed search committees.
  • Worked with and developed alumni relations.
  • Developed class schedules and assigned overloads.
  • Worked on both assessment and accreditation issues.
  • Administered faculty evaluations.
  • Advised students and both assigned and developed internship opportunities.

•IMC Graduate Coordinator

  • Developed the program.
  • Designed and troubleshot course development.
  • Solicited funding.
  • Worked with faculty senate, graduate council and the provosts’ office to get program approved.

•Coordinator of Student Services and Curriculum

  • This job was created due to growth within the school. It splits the responsibility once held solely by the associate dean into two separate jobs. Responsibilities included working as a student advisor and problem solver for both personal and curriculum issues.

Teaching:Primary Teaching Responsibilities at West Virginia University:

  • Introduction to Advertising,Introduction to Public Relations, Campaigns, Creative Strategy, Retail Design, Direct Marketing, Copywriting, Desktop Publishing & Design (Photoshop, Illustrator, Quark, and InDesign), Introduction to IMC (Online) Graduate, IMC Direct Marketing (Online) Graduate, IMC Creative Strategy (Online) Graduate, IMC Campaigns Graduate, IMC Public Relations Graduate

Research:Primary Research Responsibilities at West Virginia University (Refereed Only):

PRESENTATIONS

  • Blakeman, Robyn (2002), Image Theory: An Introduction and Implications for Marketing, Public Relations Society of America’s Educators Academy’s International, Interdisciplinary Research Conference, Coral Gables, Florida, March.
  • Blakeman, Robyn (2002), The Development of Distance Learning Courses: A Training Camp, Association for Education in Journalism and Mass Communication (AEJMC), Miami, Florida, August.

  • Blakeman, Robyn and Ron Hanson (2002), Collaborative Development of a Web-Based Integrated Marketing Communication Graduate Program,Slone-C International Conference on Asynchronous Learning Networks: The Power of Online Learning: The Faculty Experience, Orlando, Florida.
  • Blakeman, Robyn (2003), Teaching, Preparing & Taking An Online Course Is An Education For Everyone,Hawaii International Conference on Arts and Humanities, Oahu, Hawaii, January.

CurriculumPrimary Curriculum Responsibilities at West Virginia University:

Development:

  • Designed, developed and successfully launched the first Online Integrated Marketing Communication Certificate (IMC) and IMC Online Graduate Master’s Programs in the country, (2001).
  • Instigated the development of an online advertising minor. Online summer (2004).
  • Updated and/or redesigned undergraduate curriculum to include an Integrated Marketing and Communications (IMC) component, (2002).
  • Expertise in online course development. Specialized in accommodating diverse learning styles and technology issues. Taught, modified, and trouble shot varied online courses.
  • Curriculum development included the introduction of a creative component into an already successful business-centered curriculum, (1998-2000).
  • Developed the first desktop publishing and design course for advertising students. Software and course content included PhotoShop, Illustrator and Quark as well as basic layout and graphic design skills (1998).
  • Regularly updated hardware and software needs in existing computer labs.

Service:Primary Service Responsibilities at West Virginia University:

  • Worked with the local newspapers on evaluating previous design, critiquing current design and assessing future design needs.
  • Worked with local public relations professionals on how to integrate IMC into the public relations infrastructure.
  • Informational seminars throughout West Virginia and the surrounding states were presented to alumni, business leaders and potential students on IMC, specifically addressing why it is important and why it will be beneficial.
  • Committee assignments included: Technology (chair), Curriculum and Assessment, Diversity (chair) Graduate Council and Strategic Planning.

Workshops: Needs and/or Development Programs at West Virginia University:

  • Instituted the Portfolio Promotion Guild. A voluntary 15-week workshop on portfolio and resume preparation.
  • Conducted yearly welcome seminars for new faculty that assisted with varied policy and procedural issues, advising, and any new and changing technology issues.
  • Worked with the local newspaper on the integration of IMC into both the sales and graphics divisions.
  • Conducted workshops with the creative teams from papers in smaller West Virginia communities on how to redesign their existing papers to meet the needs of the current target market and how to energize news and advertising.
  • Participated in workshops for state and local high school students to encourage an interest in advertising as well as in attending West Virginia University.

Honors/Primary Honors earned at West Virginia University:

Awards:

  • Who’s Who in America, (2003).
  • Who’s Who Among Americas Teachers, (2002-2003).
  • Kappa Tau Alpha, (2001-2002).

Grants:Primary Grants awarded by West Virginia University:

  • Awarded a $45,000 grant for development and launch of the IMC certificate program from the Extended Learning division for curriculum and technology development (2002).

Southern Methodist University

August 1997-August 1998, Assistant Professor of Advertising (Contract Renewed)

Teaching:Primary Teaching Responsibilities at Southern Methodist University:

  • Computer Graphic Design (Beginning and Advanced).

Service:Primary Service Responsibilities at Southern Methodist University:

•Technology advisor, (1997-1998).

Grants:Primary Grants awarded by Southern Methodist University:

  • Co-wrote grant that succeeded in updating labs plus other basic technology and broadcast equipment, (1997).

Art Institute of Dallas

September 1988-June 1998, College Instructor

Teaching:Primary Teaching Responsibilities at the Art Institute of Dallas:

  • Instructor for the visual communications and continuing education departments.
  • Advertising/graphic design and production both manually and via computer.
  • Designed and implemented curriculum development for the continuing education sequence.

ProfessionalBlakeman Studio

Experience:May 1990-January 1997, Freelance Designer

  • Full service freelance designer.

Saunders Lubinski & White Advertising

May 1984-September 1989, Mechanical Director

Primary Job Responsibilities at Saunders Lubinski & White Advertising:

  • Served as mechanical director for a full-service, top ten advertising agency in Dallas, Texas. Managed a team of graphic artists as well as supervised all aspects of mechanical and print preparation. Other duties included preparing departmental budgets, scheduling and hiring.
  • Advanced to layout and design work.

National Listing Directory of Homes

July 1983 until closing of company in May 1984, Design & Production Manager

Primary Job Responsibilities at the National Listing Directory of Homes:

  • Coordinated all activities concerning the layout, design and production of five separate regional architectural magazines. Other duties included managing photo shoots, editing, scheduling and handling all administrative problems concerning design/production procedures with account executives as well as monitoring and editing press runs.

Professional American Academy of Advertising

Affiliations: Association for Education in Journalism and Mass Communication

References: * Christine Martin

West Virginia University

WVU Vice President Institutional Advancement and former

P.I. Reed School of Journalism Dean

P.O. Box 6010

Morgantown, WV 26506

304-293-8020 or

304-293-3857

Maryanne Reed

West Virginia University

P.I. Reed School of Journalism Dean

P.O. Box 6010

Morgantown WV 26506

304-293-3505 ext. 5409

Dr. Don Umphrey

Southern Methodist University

OAC 1152

P.O. Box 750356

Dallas, TX 75275

214-768-3370

Anne Monson

Mary Kay

6151 E. Mockingbird #112

Dallas, TX 75214

972-506-7519

Kurt Schimmel

Robert Morris University

106 Clubview

McMurray, PA. 15317

742-942-7883

Susan Gustin

West Virginia University

Assistant Dean

College of Business and Economics

P.O. Box 6025

Morgantown, WV 26506

304-293-7816

*Permission is not granted to contact current employer. **Emails may not be current.