Company Name Becomes Workplace of World Changers

[COMPANY NAME]BECOMES WORKPLACE OF WORLD CHANGERS

[Company name] has committed to sourcing more ethically in their [office/headquarters] in[town name], by ensuring staff and visitors are able to choose Fairtrade options when it comes to having their daily cuppa.

By offering Fairtrade tea, coffee and sugar, staff at[company name]are celebrating becoming a Fairtrade Workplace of World Changers – and can now proudly display their Fairtrade certificate.

[spokesperson name], from [company name], says: ‘As a [small/large etc]business/organisation, we are committed to sourcing sustainably where we can, and are delighted to be able to celebrate becoming a Fairtrade Workplace of World Changers.

‘Staff have worked hard to ensure we have Fairtrade hot drinks in the building, and we’re happy to know that by purchasing Fairtrade we’re helping a farmer working hard somewhere else to get a fair deal.’

Fairtrade ensures farmers and workers across the developing world receive a decent price for their hard work, as well as an additional Fairtrade Premium, used by producers and workers to invest in their communities – whether that’s building a new school or hospital, or investing in better and more environmental business practices.

[Are you working with local Fairtrade supporter groups? If so, include details of what you’ve been doing here]

James Bennett, Head of Brand and Out of Home at the Fairtrade Foundation, adds: ‘By supporting farmers and workers through their business practices, [company name] is helping to change lives.

‘Switching to Fairtrade at your workplace is easy and is one way of showing that, as a business, you care about sourcing sustainably. My question would be, why not offer Fairtrade?’

-Ends-

For more information, contact:

[insert company details]

Notes to Editors

The Fairtrade Foundation is an independent certification body which licenses the use of the FAIRTRADE Mark on products which meet international Fairtrade standards. This independent consumer label appears on products to show that disadvantaged producers are getting a better deal from trade. Today, more than 1.3 million people – farmers and workers – across more than 70 developing countries benefit from the international Fairtrade system.
Over 4,500 products have been licensed to carry the FAIRTRADE Mark including coffee, tea, herbal teas, chocolate, cocoa, sugar, bananas, grapes, pineapples, mangoes, avocados, apples, pears, plums, grapefruit, lemons, oranges, satsumas, clementines, mandarins, lychees, coconuts, dried fruit, juices, smoothies, biscuits, cakes & snacks, honey, jams & preserves, chutney & sauces, rice, quinoa, herbs & spices, seeds, nuts & nut oil, wines, beers, rum, confectionary, muesli, cereal bars, yoghurt, ice-cream, flowers, sports balls, sugar body scrub and cotton products including clothing, homeware, cloth toys, cotton wool, olive oil, gold, silver and platinum.

Awareness of the FAIRTRADE Mark continues to be high in 2013, at a level of 77%.

Estimated retail sales of Fairtrade products in 2012 reached £1.57 billion, a 19% increase on sales of £1.32 billion in 2011.