COMMUNICATIONS AWARD –BEST INTEGRATED CAMPAIGN
This award will recognise the creativity, innovation, impact and effectiveness of an integrated campaign that clearly demonstrates successful integrated use of various marketing channels.
One winner will be selected in each category based on total campaign spend.Please select which category you wish to enter:
☐ Total campaign spend under $40,000
☐ Total campaign spend over $40,000
Fund name: / Click or tap here to enter text. /Campaign name: / Click or tap here to enter text. /
Nominees name (individual or team): / Click or tap here to enter text. /
Nominated by: / Click or tap here to enter text. /
Job title: / Click or tap here to enter text. /
Phone number: / Click or tap here to enter text. /
Email address: / Click or tap here to enter text. /
Criteria / Answer (maximum 100 words)
Explain in no more than 100 words what your campaign is about.
This will be read out on the night should your nomination win. / Click or tap here to enter text.
- BRIEF AND STRATEGY
Criteria / Hint
Provide details of the initiative and the objectives behind it. (2 marks) / Provide context to the specific problem/issue/member group that your campaign relates to and why this was of key focus for your fund. What problem is your campaign trying to solve?
Describe the target audience and profiling model used during the campaign. (2 marks) / Clearly identify your audience, why and how they were selected and specifically what you wanted them to do.
What was the call to action? (1 mark) / Identify the KPIs that you set up-front and how you were going to measure your success.
Answer (maximum 500 words)
Click or tap here to enter text.- CREATIVE SOLUTIONS
Criteria / Hint
How was this campaign innovative or different from previous campaigns? Provide evidence of innovation. (2 marks) / Demonstrate the creativity in this campaign. If it is an annual campaign, how was it different this year? If it is a new campaign, what was the member insight that drove the change?
A campaign can be innovative with any of the following: use of data or member personas, use of digital channels or technology, new, unique or interesting creative approach etc.
Describe a challenge your initiative faced and the creative approach used to resolve it.
(2 marks) / What challenges did you face? This could be in the research, segmentation, creative execution, getting stakeholders involved, getting board approval etc.
Answer (maximum 500 words)
Click or tap here to enter text.- EFFECTIVENESS
Criteria / Hint
Was the campaign in line with budgetary expectations? (1 mark) / Outline if your total campaign spend aligned with forecasted budget.
Was the campaign successful? Did the campaign achieve the objectives listed in Question 1? Provide three types of evidence to substantiate your answer (e.g. tracking measures, cost effectiveness, results of data evaluation). (3 marks) / How was the campaign successful? Refer back to the KPIs you outlined in Q1 and how you achieved or beat those results. Use data, stats, numbers and detail here to prove the success of the campaign.
Answer (maximum 500 words)
Click or tap here to enter text.`AIST AWARDS FOR EXCELLENCE 2018: Nomination Form –Communications Award – Best Integrated Campaign1