Christopher L. Ryan
7070 Royalgreen Drive
Cincinnati, OH 45244
Cell: 513 833-7477
Website/Portfolio: Linked In:
PROFILE: A resourceful, self-motivated marketing professional with extensive experience in strategy development, execution and management. Applies a detail-oriented approach when planning, budgeting and organizing initiatives. Excellent written and verbal communication skills. An influential and resourceful collaborator who can strategically and successfully publicize events and marketing campaigns. A strong focus on teamwork, cooperation and an enthusiastic attitude delivers consistent results.
HIGHLIGHTS OF QUALIFICATIONS
Excellent Communication Skills Event Planning & On-Site Execution
Project Management Research Analysis, Audience Segmentation
Media Planning and Buying Expertise in Public & Media Relations
Budget Development Confident, Skilled Presenter
Operations Management Team Player. Natural Leader. Winner Mentality
SELECTED ACHIEVEMENTS
Led new business effort to successfully land $2.5 MM Ohio Lottery account. This included composition of a highly detailed written proposal, as well as organizing the creative and strategic presentations. RESULT: Northlich won this two-year contract in 2009, which became one of the top 3 agency revenue accounts.
Supervised creation of marketing campaigns for new lottery product launches. Also directed agency efforts to promote and refresh mature product categories. RESULT: Kentucky posted record sales and returns to state education in spite of a deep nationwide recession during which many state lotteries experienced sales declines.
Developed highly specialized marketing plans using data analysis and unique business dynamics. Tactics and executions ranged from event sponsorships to broadcast advertising (TV, Radio, Traffic/News), Out Of Home, Print and Direct Mail. RESULT: Regional directors of the brand insisted that this “Local Marketing” program continue as a means to support national campaign, which together resulted in 16 consecutive quarters of growth.
Marketed menu items and wine pairings for two leading national casual dining restaurant chains by supervising the creation of multi-million dollar advertising/promotional campaigns in over 40 cities. RESULT: Media and publicity increased year-over-year comp sales, resulting in permanent addition of many menu items nationwide.
Organized consolidation of two geographically separate offices by analyzing best practices, creating operational procedures and uniform standards in cross-functional departments. RESULT: The reduction of internal errors saved the company thousands of dollars, boosted departmental efficiency, and improved customer satisfaction.
Implemented a unique shared-marketing campaign allowing smaller advertisers to reach new consumers affordably. RESULT: New revenue from the development of this specialized advertising program contributed upwards of $200,000 to company revenues annually.
Collaborated with dozens of independent franchisees to develop store-specific marketing plans to build consistent brand awareness. RESULT: Positive franchisee and consumer feedback resulted in improved corporate communication with franchisees and an increase in our agency’s share of the client’s business.
Promoted the launch of News/Talk radio station KOGO-AM in San Diego. Directed budgeting, media planning and creative development of new logo, TV, Print and Outdoor campaigns. RESULT: Increased ratings & credibility led KOGO to become the only radio station to broadcast nationwide from inside the GOP Convention.
Christopher L. Ryan
7070 Royalgreen Drive
Cincinnati, OH 45244
Cell: 513 833-7477
Website/Portfolio: Linked In:
PROFESSIONAL EXPERIENCE
NORTHLICH, Cincinnati, OH2007-2009
Account Supervisor (previously Sr. Media Strategist)
- Provided leadership in the hiring and training for cross-functional team of marketing professionals
- Directed and coordinated strategic communication and collaboration with top-level client contacts
- Developed detailed media plans utilizing consumer research and budget analysis
- Supervised creative development of TV, Outdoor, Radio, Print and Interactive media campaigns
- Client relationships include: Ohio Lottery, Kentucky Lottery, TriHealth, Western & Southern Financial Group, Schneck Medical Center, Cincinnati Children’s Hospital Medical Center
KUAT-TV/FM/AM, Tucson, AZ2006-2007
Marketing Specialist
- Developed new and existing business via underwriting for public media outlets at the University of Arizona
- Wrote and produced compelling, results-oriented commercial copy
- Analyzed consumer research, create budgets and manage collections
LOTUS BROADCASTING CORP., Tucson, AZ2003-2004
Account Executive (KLPX-FM)
Developed new and existing business by creating marketing campaigns for direct accounts and agencies
Wrote and produced compelling, results-oriented commercial copy
Organized promotional events to provide additional exposure, often utilizing cross promotional partners
LOCAL MARKETING CORP., Cincinnati, OH1997-2003
Group Management Supervisor (managed team of 6)
- Directed strategic brand planning with top level client contacts
- Developed detailed media strategy utilizing consumer research and budget analysis
- Negotiated media, value-added and grass-roots promotional support for maximum ROI results
- Marketing tactics include Radio, TV, Print, Direct Mail, Outdoor, Mobile, Events & Sponsorships, and PR
- Client relationships include Red Lobster, Olive Garden, Dairy Queen, Kraft Foods, Barilla Pasta, and AT&T
PAR BROADCASTING CO., San Diego, CA1990-1997
Director, Marketing and Promotions (KIOZ-FM, KKLQ-FM, KOGO-FM)
- Led, hired and trained team of 14 promotions specialists, planning & budgeting for three radio stations
- Created and developed award-winning promotional campaigns and events
- Supervised creative development of TV, Outdoor and Print advertising campaigns
- Developed and nurtured media relations to maximize PR and public affairs communications
EDUCATION
University of California at San Diego Communications
Pima Community College Business Administration
ADDITIONAL EXPERIENCE
- Keep Cincinnati Beautiful; 5 Star Volunteer of Year winner, Board of Trustees
- Make-A-Wish Foundation; Procurement and Event Planner
- San Diego Chargers; Game day audio coordinator
- Committee Member; San Diego Ad Club
- Build Your Own Pool; General Manager of Tucson and Phoenix offices (2004-2006)
- Promax International; Gold Medallion winner; speaker and chairperson for national PROMAX conferences
- Guest instructor; San Diego State University, S.D. City College, National University, Advertising Arts College