Intro to Marketing Final Exam Study Guide

Terms/Vocabulary

o  Embargo

o  International trade

o  Foreign direct investment

o  Utility

o  Balance of trade

o  Licensing

o  Quota

o  Imports

o  Protectionism

o  goods

Concepts:

o  Seven Functions of Marketing

n  Definitions of each

n  Marketing Concept

o  Five types of economic utilities

n  Definitions of each

n  Which is not directly related to MKTG

o  Marketing Mix

o  International Trade Agreements

n  NAFTA

n  WTO

n  EU

o  Market Segmentation

n  Demographics

n  Geographics

n  Psychographics

n  Product Benefit

n  Target Market

o  Marketing Concept

o  Business/Marketing Risks

o  Three types of economic systems

n  Definitions

n  Characteristics

o  Licensing Agreement

o  Contract Manufacturing

o  Social Responsibility

o  Government Agencies

n  SEC, EPA,

n  CPSC

n  OSHA

Intro to Marketing Final Exam Study Guide

Terms/Vocabulary

o  Embargo

o  International trade

o  Foreign direct investment

o  Utility

o  Balance of trade

o  Licensing

o  Quota

o  Imports

o  Protectionism

o  goods

Concepts:

o  Seven Functions of Marketing

n  Definitions of each

n  Marketing Concept

o  Five types of economic utilities

n  Definitions of each

n  Which is not directly related to MKTG

o  Marketing Mix

o  International Trade Agreements

n  NAFTA

n  WTO

n  EU

o  Market Segmentation

n  Demographics

n  Geographics

n  Psychographics

n  Product Benefit

n  Target Market

o  Marketing Concept

o  Business/Marketing Risks

o  Three types of economic systems

n  Definitions

n  Characteristics

o  Licensing Agreement

o  Contract Manufacturing

o  Social Responsibility

o  Government Agencies

n  SEC, EPA,

n  CPSC

n  OSHA