Ceridian Lifeworks EAP Program Features

2011Communication Plan

Promotion Topic

Ceridian LifeWorks EAP Program Features

January

Taking Charge of Your Health

/ What better way to start off the new year than to make your health your number one priority? This month’s promotion features resources on how to lose weight, quit smoking, eat a healthier diet, and make time for exercise. You’ll also learn how to reduce stress, navigate the healthcare system, and adopt healthy lifelong habits. We’re featuring the first of four new podcasts for managers this month, and the seminar Changing Habits, Changing Lives.
February / Money / Money worries affect health, well-being, and productivity. This month the promotion features the many ways the program can help with budgeting, debt, overcoming money worries, and saving for the future. We’re also featuring a new podcast onCoping with Money Worries and the seminarManaging Your Money in Today’s Economy.
March / Work / Pressure, stress, and increased workload take a toll on employees and managers alike. This month’s promotion features resources and information to help manage workload and stressand boost resilience. We’re featuring the all new Navigating Workplace Change booklet and the seminar10 Strategies for Overcoming Overload.
April / Parenting / From starting a family to raising teenagers to living with adult kids, we offer resources and expertise through all the stages of parenting. Featured this month are our many parenting resources and a new recording, Working Fathers, Working Mothers. Also featured is the second podcast in our quarterly series for managers, Featured seminar: Being an Involved Parent: How Much is Too Much?
May / Happiness and Well-Being / This month’s promotion offers resources on how to achieve a greater sense of happiness and well-being at work, at home, and in life. We’re featuring our award-winning CD, 60 Minutes to a Better You, and the seminarHappiness: Learning from Positive Psychology:

June

/ Relationships / This month’s promotion features resources to help you connect, communicate, and build strong relationships with family, friends, and co-workers. We’re featuring our award-winning CD, Staying Strong as a Couple.Featured seminar:Dual Career Relationships: Coping Strategies for Couples Who Work.

July

/ Focusing on What’s Important / We offer strategies and resources this month on how to identify and live by your core values, and prioritize and focus on what’s important at work and in your personal life. Featured is our award-winning booklet Giving It Your Best and the third podcast in our quarterly series for managers. Featured seminar: Goal Setting for Success at Work.
August /

I Didn’t Know Lifeworks Could Help with That

/ This month we highlight some of the many ways the program can help employees of all ages and life stages. Also featured is the wealth of information available on LifeWorks Online -- quick quizzes and self-assessments, LifeWorkshops and online seminars, podcasts and recordings, newsletters, toolkits, and much more.
September / Keep on Learning / Ongoing learning is the key to personal and job success, and fulfillment in life. We’re featuring resources and advice this month on how and why to keep on learning throughout life. We’re featuring a new podcast, Keep on Learning, and the seminar Making Important Life and Business Decisions.

October

/ Depression / Depression affects up to 10 percent of Americans and countless others who live with a loved one with depression. This month’s promotion highlights where and how to get help if you or someone you love is depressed. We’re featuring our award-winning CD, When Someone You Love Is Depressed, and the seminar Understanding Depression and the Blues. Also featured is the final podcast in our quarterly series for managers.
November / Caregiving / November is National Caregiver’s Month. The promotionthis month features resources on all aspects of caregiving and on juggling the stresses and demands of caregivingand work. We’re featuring our award-winning CD, Sharing and Caring. Featured seminar:Managing the Emotions of Caregiving.
December / Staying Connected / As the year draws to a close, we’ll be featuring resources and reminders on how to stay connected to family, friends, and community. We’re featuring our podcast series, Time Together,and our seminar: Building Your Personal and Professional Network.

Communications Vehicles: This plan provides a solid foundation to encourage high end user awareness. Ceridian LifeWorks offers a variety of topics, in a variety of formats. Available vehicles include monthly online features, e-mail, newsletter articles and electronic fliers. This plan includes an annual brochure, wallet cards and posters. Talk to your account executive for more ideas about how to personalize your communication plan.