CELEBRITY LIFE CYCLE
ASSIGNMENT
Celebrities go through a life cycle just as products do. In this assignment, you will investigate where different celebrities (i.e. actors, actresses, musicians, athletes, authors, etc) fall on the life cycles and which life cycle they fall under.
YOUR TASK:
- Traditional Life Cycle
- Your task is to create a celebrity life cycle that includes pictures / faces of TWO different celebrities that fit into each stage of the Traditional Life Cycle (i.e. Introduction, Growth, Maturity, Decline, and Decision Point)
- You must also include a paragraph explaining why you have placed the particular celebrity in that stage of the life cycle. In order to receive full marks, you must include specific reasons why they fall under that stage (more then two).
- Non Traditional Life Cycle
- Your task is to place ONE celebrity in each Non-Traditional Life Cycles (i.e. Fad, Trend, Niche, & Seasonal).
- You must also include a paragraph explaining why you have included that specific celebrity in that Non Traditional Life Cycle. In order to receive full marks, you must include specific reasons why they fall under that cycle (more then two).
**Please Note that you can only use a celebrity once, so choose wisely. **
Due Date: ______
EVALUATION
Student Name: ______
CATEGORY / CRITERIA / Level 150-59% / Level 2
60%-69% / Level 3
70-79% / Level 4
80-100%
Knowledge & Understanding
/10 / Knowledge of content (i.e. Life Cycle terms used appropriately).
Understanding of content (i.e. Life Cycle Concept) / Demonstrates limited knowledge of content.
Demonstrates limited understanding of content. / Demonstrates some knowledge of content.
Demonstrates some understanding of content. / Demonstrates considerable knowledge of content.
Demonstrates considerable understanding of content. / Demonstrates thorough knowledge of content.
Demonstrates thorough understanding of content.
Thinking / Inquiry
/15 / Use of planning skills (i.e. focusing research, gathering information).
Use of processing skills (i.e. analyzing, interpreting, reasoning).
Use of critical / creative thinking processes (i.e. decision making, research) / Uses planning skills with limited effectiveness.
Uses processing skills with limited effectiveness.
Uses critical / creative thinking processes with limited effectiveness. / Uses planning skills with some effectiveness.
Uses processing skills with some effectiveness.
Uses critical / creative thinking processes with limited effectiveness. / Uses planning skills with considerable effectiveness.
Uses processing skills with considerable effectiveness.
Uses critical / creative thinking processes with considerable effectiveness. / Uses planning skills with a high degree of effectiveness.
Uses processing skills with a high degree of effectiveness.
Uses critical / creative thinking processes with a high degree of effectiveness.
Communication & Application
/5 / Expresses & organization of ideas and information (i.e. clear, logical organization)
Written work completed shows good spelling, grammar, clarity and formatting of written work.
Assignment is professional and appealing in appearance. / Expresses & organizes ideas and information with limited effectiveness.
Work shows poor spelling, grammar, and clarity and formatting of written work.
Does not show professionalism in the project appearance. / Expresses & organizes ideas and information with some effectiveness.
Work shows some spelling, grammar, and clarity and formatting of written work.
Shows an adequate level of professionalism in the project appearance. / Expresses & organizes ideas and information with considerable effectiveness.
Work shows good spelling, grammar and clarity and formatting of written work
Shows a good level of professionalism in the project appearance. / Expresses & organizes ideas and information with a high degree of effectiveness.
Work shows excellent spelling, grammar, clarity and formatting of written work
Shows excellent professionalism in the project appearance.
COMMENTS:/ 30