CEAT announces ‘Travel Safe’ health-check initiative in Washim
Offers free check-up services for LCV/SCV drivers’ eyesight and vehicle tyres
o Aims to provide eye check-up services to 1,000 drivers of light truck and small commercial vehicles as a part of their Netranjali programme
o Provides tyre health check services
Washim, 22 September 2017: With an objective to ensure the health and safety of the multitudes of LCV/SCV drivers in Washim, a leading Indian tyre manufacturer, CEAT Ltd will conduct its health check initiative, ‘Travel Safe’ in Washim starting from Saturday, 23rd September 2017. With this initiative to help customers travel safe, CEAT will target approximately 1,000 drivers to offer free eye check-ups under CEAT Netranjali programme along with inspection of more than 1,000 vehicles. Some of the major areas covered under this initiative in the city are Akola Naka, Risod Naka, Post Square and many more.
As a part of CEAT’s tyre health check, tyres will be examined and tagged as critical/ moderate/ healthy as per tyre Non Skid Depth. The customers will also be made aware of CEAT Buland range of tyres which has been designed with stiffer sidewall and high non-skid depth which will meet their needs of high loadability and longer life.
On the other hand, Netranjali programme will include extensive eye check-ups for drivers, free distribution of spectacles and referral to hospitals for treatment. Besides Washim, this initiative will be conducted across eleven more cities in India. Amongst which, in some of the cities, it will be a second round of health-check initiative.
Mr. Nitish Bajaj, Vice President – Marketing, CEAT Tyres Limited said, “India ranks lowest in terms of road safety in the world with over half of the Indian drivers involved in road accidents, suffering from visual defects. With the launch of ‘Travel Safe’ health check initiative in select cities, we are planning to take road safety measures to the next level by spreading awareness about eye care. Also through this campaign, we aim to ensure that vehicle tyres are changed at the right time for a safer ride.”
About CEAT Ltd (www.ceat.com):
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.
About RPG Enterprises (www.rpggroup.com):
Mumbai head-quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs.22,000 crore.
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