CDC/MCH/ EPI Grand Rounds:

Invitation to Present

Webinar on October 7th 2009

Managing the Unknowable: The New Rules to Manage and Lead MCH Organizations in an Age of Financial and Programmatic Uncertainty-Using a Business Model Approach to Cultivate Organizational Innovation and Improve MCH Practice

Mario Drummonds, MS, LCSW, MBA

CEO, Northern Manhattan Perinatal Partnership

Speech Summary

Health department administrators and private MCH agency leaders will learn whythey must not only develop a public health case to rationalize their work but also a business case in today's uncertain economic climate. Mr. Drummonds will reviewprivate sector business concepts like “strategic intent” and “theory of the business” where MCH professionals can refocus their day-to-day work through a business savvy lens. He will reviewa few of NMPP’s income producing business ventures that increased the agency'sbottom line and improved the agency’s short-term andstrategic performance.Private sector businesses supplies goods and services to the general public. A business has discharged its tasks when the customer is engaged through marketing tactics to purchase a product or service, pays for it and is satisfied with the purchase. A health department or MCH entity’s product or bottom line is changed human lives. Non-profit organizations are human-change agents. Our products are cured patients, a child that learns a healthy woman or a healthy birth. Thirty-five years ago, a management or business perspective was a bad word in the non-profit and governmental sectors. Today, taking a business perspective to managing a health department or private MCH agency is a prerequisite for staying in business to change lives. Many of you are working and living in a time of great uncertainty and upheaval! Millions of Americans are unemployed and we are recovering from a financial system crash. Non-profits are closing their doors and foundations have lost a sizable portion of their endowments. The American CPU has rebooted, erasing all that we knew while creating the opportunity for new possibilities, leadership frameworks, paradigm shifts that lead to new solutions to old problems within the MCH industry. Private and public sector leaders like yourself have been tasked to peer into the darkness outlined above and lead your organizations out of the crisis while managing the unknowable. The objective of my speech today is to help you do this.

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LEAD FROM THE FRONT! DRIVE CHANGE!

CREATE THE FUTURE! DON’T LOOK BACK!

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