Call for PapersinICCMIT 2017
“Marketing Management Research (MMR)”
Organized by:
PankajDeshwal, Assistant Professor
Division of Management
NetajiSubhas Institute of Technology
University of Delhi, India
E-mail:
Cell: +91-9013246582
Objectives and Motivation
Marketing as a rapidly evolving subject is no more in an isolation in the modern business world. In this age of globalization and information technology, there is a dearth of understanding for a linkage between various new developments and future of marketing. Thus,ICCMIT 2017 will create a golden platform for marketing academics, public policy makers, and marketing practitioners interested in Marketing. This session willbroadly cover all disciplines of marketing from fundamental research to its applications recognizing a wide area that call for greater research, debate, and action from both local to global levels.
The conference session entitled “Marketing Management Research”is expected to reveal cutting-edge research and intellectual exchange on marketing problems.We would like to invite you to contribute to and participate in ICCMIT- 2017, which will be held at University of Warsaw, Poland on April 3-5, 2017.
Scope and Interests
This special session invites original contribution on all topics related to Marketing management.
Topics of the session may include, but not limited to, the following:
- Services Marketing
- Retail Marketing & Merchandising
- Product & Brand Management: Concepts & Review of Practices
- Destination Branding & Hospitality Marketing
- Advertising ,Direct Marketing, & Sales Promotions
- Marketing Communication: Concepts & Review of Practices
- Relationship Marketing & Customer Experience Management
- Digital Media Marketing ,Viral Marketing & Mobile Marketing
- Social Media Marketing for Brand awareness
- Trends in Consumer Behaviour
- International Marketing & Branding
- Social Responsibility, Ethics, & Consumer Protection
- Green Marketing & Sustainable Marketing
- Entrepreneurship & Small Business Marketing
- Brand Innovations & Communications in Digital Era
- Brand Building & Communication
- Business Marketing & Corporate Branding
- Case studies in Branding & Marketing Strategies
- Innovation & New Product Development
- Logistics & Supply Chain Management
- Marketing Research & Research Methodologies
- Marketing Strategy
- Channels of Distribution and Channel Management
- Price Related Issues in Marketing
- Selling and Sales Management
- Sports, Media, Entertainment, & Events Marketing
- Marketing Pedagogy & Education
- Public Policy & Marketing for Non-Profits
- Political Marketing
- General Management
Paper Submission Important Dates