BUS 345: Library Research Discussion
Spring 2017
Mark Bodnar
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Topic-specific research tips:
On cheese... http://bit.ly/345-cheese On taste tests... http://bit.ly/345-taste
A. GENERAL
1. Discussion
You are planning to do some primary research (taste tests). What role does secondary research play in the project? Do you have to do any secondary research at all? Is it possible to only do secondary research and still get useful results?
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2. Resources: BUS 345 – Secondary Market Research Resources
http://www.lib.sfu.ca/help/subject-guides/business/secondary-market (secondary)
Good starting point!
B. SECONDARY
1. Passport
http://cufts2.lib.sfu.ca/CRDB/BVAS/resource/6042
Main database for national level data on consumption, brand share, distribution, ingredients, and more for many fast-moving consumer goods. Also has detailed market reports and demographic/economic data.
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2. Vividata (formerly PMB) Reports
http://cufts2.lib.sfu.ca/CRDB4/BVAS/resource/11020
Provides data on Canadians’ leisure activities, product consumption (by type and by brand), media exposure, and more. Difficult to interpret, but there’s help in the database.
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3. SimplyMap - Canada
http://cufts2.lib.sfu.ca/CRDB/BVAS/resource/10920
Mappable demographic, psychographic, spending, and business location data for Canada.
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4. IBISWorld
http://cufts2.lib.sfu.ca/CRDB/BVAS/resource/10535
Industry reports for Canada, the US, and China (plus some Global reports). May help you identify major companies and understand relevant industry/market trends.
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5. Market Share Reporter
http://cufts2.lib.sfu.ca/CRDB/BVAS/resource/10384
Covers market share data that have appeared in trade publications. To search all thirteen volumes: highlight all editions and click on the search button next to that list of years without entering any search terms, then (on your results screen), check off the box to search “within these results” and enter your search terms.
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6. IPSOS News Centre
http://cufts2.lib.sfu.ca/CRDB/BVAS/resource/5929
Public opinion research in Canada and the US, plus some non-North American coverage. Includes actual polling questions asked.
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C. PRIMARY
1. Marketing Scales Handbooks PsycTESTS
MSH: Bennett & Belzberg Reference: HF 5415.3 B785 + newest volumes online
Reference books that help you to find questions asked in surveys by topic. All questions come from published market research journal articles. May find examples of questions for your own questionnaire. See also “The handbook of brand management scales”
PsycTESTS: http://cufts2.lib.sfu.ca/CRDB/BVAS/resource/12168
Thousands of psychological tests and measures, including measurements of consumer behavior such as Consumer Approach and Avoidance Goal Orientation Questionnaire. A great place to find ideas for your own studies.
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2. Institutional Research and Planning at SFU
http://www.sfu.ca/irp.html
The department at SFU that has all the stats on students, programs, and courses. Possibly useful if you are going to be polling SFU students for your primary research and need overall stats on SFU people for comparison. Start with their Students and Special Reports sections.
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3. PsycINFO
http://cufts2.lib.sfu.ca/CRDB/BVAS/resource/5707
Covers many key business marketing/consumer journals, as well as psychology journals such as the Journal of Applied Psychology that often deal with consumer topics. A good place to find methodology details that you can repurpose.
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4. Books and eBooks on study design
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a. Social sciences - Research - Methodology,
b. Marketing research - Methodology,
c. Business -- Research -- Methodology,
d. Management -- Research -- Methodology,
e. and the subjects related to Marketing -- Research
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