Building Effective Cisco Marketing Lead Generation Campaigns
Build Marketing and Social Media campaigns that deliver results through logical planning and creative use of Cisco co-marketing resources and promotions.
Course Dates:
Thursday 12th September / Milton Keynes
Thursday 19th September / Manchester
Tuesday 8th October / Milton Keynes
Tuesday 15th October / Basingstoke
Overview
Marketing planning allows an organisation business to bring together all the elements of marketing to support strategic business objectives. This 1-day course is designed to help you produce more effective and integrated marketing plans that leverage Cisco co-marketing resources, teach you how to use Social Media as a lead generation tool and help you maximise return on investment.
Who Should Attend?
Cisco Partners who want to grow their pipeline through marketing.
Cost:
£350 per person.
Format:
1 Day with lunch/ refreshments.
Instructor-led
Registration:
Click here to register for Manchester
Click here to register for Milton Keynes
Click here to register for Basingstoke
For more information:
Call Sere on 07886 757912
Course Outline:
Marketing Planning and Campaign Building
· Apply a logical, easy to understand, step-by-step process to produce a sound marketing plan, including how to:
a. Use SWOT analysis to determine marketing strategy.
b. Segment and communicate to selected markets.
c. Profile your customer and prospect data.
d. Develop company positioning and messaging.
· Leverage Cisco’s co-marketing resources and campaigns.
· Use Cisco’s promotion effectively in marketing campaigns.
Understand the principles of Social Media and integrate within your marketing plan
· Discover where your audience are and how to reach them using the correct social media platforms.
· Take your offline activity online.
· Learn how to effectively use Twitter, Facebook and LinkedIn within your social media strategy.
· Evaluate your current social media presence to see what is working and what isn’t.
· Learn the dos and don’ts of social networks in a business setting.
· Discover how to manage a highly effective social media campaign, delivering outstanding results at a minimum cost.
Course Instructors:
20 Years IT Marketing & Cisco Experience / Caroline Weaver
20 Years Marketing Experience
& Social Media Expert