BTEC Extended Certificate and Diploma

Subject / BTEC Extended Certificate in Business and Diploma
Exam Board / Pearson Edexcel
Date of Exam / Single and Double (all BTEC Business year 13) Marketing.
Assessment widow: 6 hours supervised with AKB in E57
16/4: 1 Mon 3
16/4: 1 Mon 4
18/4: 1 wed 1
20/4: 1 Fri 4
25/4: 2 wed 3
25/4: 2 wed 4
Supervised Assessment write up (3 hours)
30/4: Period 3/4/5 / Double (13W only) Principles of Management Assessment window:6 hours supervised with RMC in W 52
1/5 - 1Tue 3 (will clash with other subjects)
1/5 1 Tues 5
2/5 1 wed 4
2/5 1 Wed 5
4/5 1 Fri 1
4/5 1 Fri 2
Supervised Assessment write up (3 hours)
9/5 Wed periods 3,4,5 in W52 / Single and Double (all BTEC Business Year 12)
Friday 25th May
Tier / N/A / N/A / N/A
Paper number/name / 31489H Business - Unit 2: Developing a Marketing Campaign / 31588H Business - Unit 6: Principles of Management / 31463H Business - Unit 3: Personal and Business Finance
Length of exam / 6 hours supervised preparation
3 hours write up / 6 hours supervised preparation
3 hours write up / 2 hours
Content of paper, topics, units, focus of question and other useful information/links /

The role of marketing
Principles and purposes of marketing
Marketing aims and objectives
Types of market
Market segmentation
Branding
Influences on marketing activity
Internal influences
External influences
Purpose of researching information to identify the needs and wants of customers
Market research methods and use
Developing the rationale
Developing the rationale

Part A: Pupils will be given a case study in supervised sessions and can prepare summary notes on their research findings (Unit 2) and take up to 6 sides of A4 notes into Part B, including facts and figures relating to organisations such as the products they offer and the ways they use the marketing mix in their promotional campaign.
Part B: Pupils will complete set tasks such as preparing rational for a campaign and writing a marketing campaign. / Definitions of management and leadership
Functions of management and leadership

Business culture
Management and leadership styles
Management and leadership skills
Human resources (HR)
Human resource planning
Motivation in the workplace
Techniques to meet skills requirements
Training and development
Performance appraisal
Managing change
Quality standards
Developing a quality culture
The techniques and tools of quality management
The importance and benefits of quality management

Part A: pupils will be given a case study to research. They will not be allowed to take research notes into part B.
Part B: pupil will be given three hours to produce a report and a presentation with speaker notes. They will be set the task at the start of part B. /

Functions and role of money
Different ways to pay
Current accounts
Managing personal finance
Features of financial institutions
Communicating with customers
Consumer protection in relation to personal finance
Information guidance and advice
Purpose of accounting
Types of income
Types of expenditure
Sources of finance
Cash flow forecasts
Break-even analysis
Statement of comprehensive income
Statement of financial position
Measuring profitability
Measuring liquidity
Measuring efficiency
Limitations of ratios
Short data response and extended essay style questions, coupled with a mix of calculations and use of financial statements and documents.

Useful link: