BTEC Extended Certificate and Diploma

Subject / BTEC Extended Certificate in Business and Diploma
Exam Board / Pearson Edexcel
Date of Exam / Single and Double (all BTEC Business year 13) Marketing.
Assessment widow: 6 hours supervised with AKB in E57
16/4: 1 Mon 3
16/4: 1 Mon 4
18/4: 1 wed 1
20/4: 1 Fri 4
25/4: 2 wed 3
25/4: 2 wed 4
Supervised Assessment write up (3 hours)
30/4: Period 3/4/5 / Double (13W only) Principles of Management Assessment window:6 hours supervised with RMC in W 52
1/5 - 1Tue 3 (will clash with other subjects)
1/5 1 Tues 5
2/5 1 wed 4
2/5 1 Wed 5
4/5 1 Fri 1
4/5 1 Fri 2
Supervised Assessment write up (3 hours)
9/5 Wed periods 3,4,5 in W52 / Single and Double (all BTEC Business Year 12)
Friday 25th May
Tier / N/A / N/A / N/A
Paper number/name / 31489H Business - Unit 2: Developing a Marketing Campaign / 31588H Business - Unit 6: Principles of Management / 31463H Business - Unit 3: Personal and Business Finance
Length of exam / 6 hours supervised preparation
3 hours write up / 6 hours supervised preparation
3 hours write up / 2 hours
Content of paper, topics, units, focus of question and other useful information/links /
  • The role of marketing
  • Principles and purposes of marketing
  • Marketing aims and objectives
  • Types of market
  • Market segmentation
  • Branding
  • Influences on marketing activity
  • Internal influences
  • External influences
  • Purpose of researching information to identify the needs and wants of customers
  • Market research methods and use
  • Developing the rationale
  • Developing the rationale
Part A: Pupils will be given a case study in supervised sessions and can prepare summary notes on their research findings (Unit 2) and take up to 6 sides of A4 notes into Part B, including facts and figures relating to organisations such as the products they offer and the ways they use the marketing mix in their promotional campaign.
Part B: Pupils will complete set tasks such as preparing rational for a campaign and writing a marketing campaign. / Definitions of management and leadership
Functions of management and leadership
  • Business culture
  • Management and leadership styles
  • Management and leadership skills
  • Human resources (HR)
  • Human resource planning
  • Motivation in the workplace
  • Techniques to meet skills requirements
  • Training and development
  • Performance appraisal
  • Managing change
  • Quality standards
  • Developing a quality culture
  • The techniques and tools of quality management
  • The importance and benefits of quality management
Part A: pupils will be given a case study to research. They will not be allowed to take research notes into part B.
Part B: pupil will be given three hours to produce a report and a presentation with speaker notes. They will be set the task at the start of part B. /
  • Functions and role of money
  • Different ways to pay
  • Current accounts
  • Managing personal finance
  • Features of financial institutions
  • Communicating with customers
  • Consumer protection in relation to personal finance
  • Information guidance and advice
  • Purpose of accounting
  • Types of income
  • Types of expenditure
  • Sources of finance
  • Cash flow forecasts
  • Break-even analysis
  • Statement of comprehensive income
  • Statement of financial position
  • Measuring profitability
  • Measuring liquidity
  • Measuring efficiency
  • Limitations of ratios
  • Short data response and extended essay style questions, coupled with a mix of calculations and use of financial statements and documents.
  • Useful link: