BRITISH ATHLETICS COMES TO LONGBRIDGE FOR NATIONAL CHAMPIONSHIPS

  • National Cross Country championships to be held opposite MG's iconic Birmingham site on Cofton Park this weekend
  • Free public event, starting at 9am, Saturday 08 March
  • MG Official Automotive partner to British Athletics, playing a crucial support role in build up to Rio 2016 and London 2017
  • MG to welcome all visitors to the factory based Sales Centre throughout the event

Longbridge, UK, 06 March 2014 - The union between British Athletics and official automotive partner, MG has never been closer, literally, as this Saturday, the National Cross Country championships is taking place on the midland based manufacturer’s doorstep, at Cofton Park, Longbridge.

MG plan to celebrate the close proximity of this national event by offering exclusive hospitality treatment to fans of the marque at the factory based sales centre, just over the road from Cofton Park. Hospitality highlights include;

  • A meet and greet with British Athletics Athletes from the day’s events.
  • A chance to win VIP tickets to the summer's premier athletics event at the Alexander Stadium as the guests of MG Motor and British Athletics.
  • Test drives of the MG3 or the MG6 will be available; customers can also take advantage of the MG Sales Centre's exclusive deals, on offer for one day only.
  • Exclusive sale preview of limited edition MG Motor sponsored vehicles; including a 2012 BTCC replica MG6, an MG6 used by the MG Maxifuel pro-cycling team, an MG TF owned by England Women's footballer Sue Smith, and a unique opportunity to put your name down for an MG6 SE or TSE, currently on the British Athletics fleet, for delivery later this year.
  • Meet the British Athletics team and find out what further events are planned for this year.
  • Complimentary refreshments throughout the day.

Saturday’s event is predicted to attract a record number of spectators as it follows the Sainsbury's Indoor Grand Prix which was held at the NIA, Birmingham in February this year. Tickets for the indoor event sold out weeks before hand.

ENDS

About MG Motor

Since the first MG went on sale 90 years ago in 1924, the iconic British brand has become world famous for making stylish cars that are fun to drive and own, at remarkably affordable prices. The latest offering, the MG3 is no exception; the new, small modern MG brings style and fun to a new generation- giving a fresh twist on the innovation, sporty performance and statement style that first made the MG badge famous.

Modern MGs are designed, engineered and undergo final assembly at MG’s historic home in Longbridge, Birmingham.

Today, MG is owned by the SAIC Motor Corporation. SAIC Motor is currently rated 103rd in the Fortune 500 and, in 2013, achieved record global sales of over 5.1 million units, an increase of 13.71% on 2012 sales. SAIC Motor is the first Chinese automotive manufacturer to exceed five million units in a year, and 230,000 units of this extraordinary figure can be attributed to sales of the MG and Roewe marques worldwide.

More information is available at

Laura Biss, PR Manager
Direct dial:
Mobile: / +44 (0)121 251 6535
+44 (0)7837 242 581
E-mail: /
  • facebook.com/mgmotor
  • @mgmotor
  • youtube.com/mg

About UK Athletics

UK Athletics is the national governing body of the leading Olympic and Paralympic sport in Britain. British Athletics is the sport we represent, the people, the athletes, the fans, the team.

We work closely with the home countries to develop and grow all areas of the sport including elite performance, coaching, major international events, competition and grassroots programmes within schools and clubs

More information is available at

Liz Birchall – Head of Communications

M: 07718 526363

E:

For more information visit

  • facebook.com/britishathletics
  • @britathletics
  • youtube.com/britishathleticstv