Brand Building - CS Spots on Leading Television and FM Radio Channels
from 22nd August 2011 to 10th September 2011
With a view to creating Media Visibility for the CS Course & Profession, the Institute of Company Secretaries of India (ICSI) will telecast / broadcast Spots on Company Secretaries Courseon CNN-IBN / IBN7 / INDIANEWS / ALL INDIA RADIO - NATIONAL / FEVER 104 FM / RADIO 91.9 ( Friends FM) for brand building.
The schedule for telecast of Spots from August 2011 onwards has been chalked out with a view to coincide with the Admission Cut off Dates for CS Executive Programme & CS Foundation Programme in August & September 2011.
Beginning from 22nd August 2011 and continuing till 10th September 2011, the CS Spots will be aired on the following TV/ Radio Channels for an activity period of 20 days:
TV/ FM Channel / Date (s) / Timings / Value Addition (s)CNN –IBN / 22nd August to
10th September 2011
( 20 Days) / 13 Spots will be aired daily spread over between 06.00 AM to 12.00 PM.
Total 260 Spots. / 4 weeks of Associate Sponsorship
of Primetime News (0800-1000 hrs)
& (1900-2300 hrs). on CNN-IBN
& IBN 7
IBN 7 / 22nd August to
10th September 2011
( 20 Days) / 13 Spots will be aired daily spread over between 06.00 AM to 12.00 PM.
Total 260 Spots.
India News
National &
Haryana,
Rajasthan,
Jharkhand,
Bihar / 22nd August to
10th September 2011
( 20 Days) / 6 Spots will be aired daily spread over between 7.00 AM to 11.00 PM.
Total 120 Spots. / 4 weeks Associate sponsorship each on 2 prime time Programmes onevery channel of India News:
Name of The Programme / India News Channel / Timing
News Bulletin / India News National / 09.00AM
Prime Time News Bulletin / India News National / 09.00PM
Khatakhat@Breakfast / India News Rajasthan / 09.00AM
Rajasthan Prime Time / India News Rajasthan / 7.30 PM
Halla Bol / India News Haryana / 7.30 PM
Top Gear / India News Haryana / 9.00PM
20 minute 60 Khabar / India News Bihar-Jharkhand / 09.00AM
Patna @ 7.30 / India News Bihar-Jharkhand / 7.30 PM
AIR National Channel
189 stations across India / 22nd August –
31st August 2011
21st September to
30th September 2011
(20 Days) / 7.55 AM – 8.00 AM [ before Hindi News]
Total 20 Spots.
Radio FEVER 104 FM / 22nd August to
10th September 2011
(20 Days) / 6 Spots will be aired daily spread over between 5.00 PM to 10.00 PM.
Total 120 Spots. / RJ Mentions between programmes
Cities Covered: Delhi, Mumbai, Bangalore, Kolkata.
Radio 91.9 Friends FM (Bengali) / 19th August to
23rd August 2011
(5 Days) / 10 spots daily between 08.00AM to 10.00PM
Total 50 Spots. / Value addition for ICSI by
Anand Bazaar Patrika (ABP)Group.
Cities Covered :Kolkata
(All the above Channels have National / International viewership)
The Spots are also hosted on the Homepage of ICSI website.
Links for TV/Radio Spots:
(TV Spot)
(20 seconds FMRadio Spot)
(30 secondsRadio Spot 1 - AIR National)
(30 secondsRadio Spot 2 - AIR National)
Dr.Amita Ahuja
Senior Director
(Public Relations & Corporate Communication)
Telefax- 011 -24604756 Mob: 9717196255