Brain/Mind/Marketing Links

COGNITIVE MAPPING & CDSS -- BRAIN/MIND/MARKETING LINKS

[Dr. Carter]

“Minds are Cognitive Markets & Markets are Digital Minds”

1. Vance Packard “Hidden Persuaders” [summary/excerpts and contemporary Ruth Shalit of Salon webzine editorial]

http://www.alanperlman.com/booksum_pursuade.html

http://muse.jhu.edu/journals/advertising_and_society_review/v001/1.1packard.html

http://www.salon.com/media/col/shal/1999/09/29/persuaders3/

2. NEUROMARKETING & “Buyology”

http://www.olsonzaltman.com/downloads/2003%20Forbes.com.pdf

http://hubpages.com/hub/Neuromarketing

http://www.neurosciencemarketing.com/blog/

http://www.hnl.bcm.tmc.edu/cache/sacbee_com%20--%20News%20--%20Marketers%20see%20riches%20in%20brain%20data.htm

http://www.gizmag.com/go/7114/

http://www.marketingmetaphoria.com/index.html

http://www.mediapost.com/publications/?art_aid=115488&fa=Articles.showArticle

http://web.me.com/romjosep/ep/page4/page5/page7/files/page7_1.pdf

http://www.martinlindstrom.com/index.php/cmsid__buyology_about

4. Novel Branding Consultancy using Brain Studies

http://www.wonderbranding.com/

http://michelemiller.blogs.com/reference/

5. Cognitive Embedded Telephones, Tuners, Toys & Tools

http://communication.howstuffworks.com/smartphone.htm

http://www.apple.com/iphone/

http://www.apple.com/itunes/

http://www.themp3players.com/

http://www.flyworld.com/

http://www.gizmag.com/go/7270/

http://online.wsj.com/article_email/SB118731374982900505-lMyQjAxMDE3ODE3NzMxMTczWj.html (Anti-Tech Control Gadgets)

6. “Artificial Life” [cellular automata] & “Second Life” Applications

http://www.economicswebinstitute.org/essays/consumers.htm

http://www.amazon.com/exec/obidos/ASIN/0887309070/104-9879047-5833509

http://secondlife.com/whatis/ (2nd Life)

7. “Memes” – the science of memory unit and idea networks

http://www.amazon.com/exec/obidos/ASIN/019286212X/qid=1111692125/sr=2-1/ref=pd_ka_b_2_1/104-9879047-5833509

http://www.susanblackmore.co.uk/

http://www.brandgenetics.com/

http://depts.washington.edu/ccce/polcommcampaigns/CultureJamming.htm

8. Intelligent Mobile Cognitive Support (Robotics)

http://www.irobot.com/index.cfm

http://world.honda.com/ASIMO/

http://www.newscientist.com/article.ns?id=dn4845

http://www.ai.mit.edu/projects/humanoid-robotics-group/

http://www.sarcos.com/highperf_videos.html (video menu)

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9. Intelligent Environment as Cognitive Support & Surveillance

Car Environments

http://blogs.pcworld.com/staffblog/archives/005306.html

http://ec.europa.eu/information_society/activities/intelligentcar/docs/icar/intelligent_car.pdf

http://www.silicon-trust.com/html-data/trends/tr_car.asp

http://users.cis.fiu.edu/~lisetti/ascg/pdf/LisettiHCI2005.pdf (Emotional IQ Car)

http://www.iso.org/iso/yann_vincent_guest_view.pdf

http://www.itu.int/dms_pub/itu-t/oth/06/1B/T061B0000020056PDFE.pdf (Fully Networked Car System)

http://www.theautochannel.com/news/2007/08/03/057160.html

http://www.aolnews.com/tech/article/google-reveals-its-testing-unmanned-cars-on-us-streets/19667756?icid=main%7Cmain%7Cdl1%7Csec1_lnk3%7C176658 (auto-robo-cars)

Home Environments

http://www.msichicago.org/whats-here/exhibits/smart-home/the-exhibit/

http://www.popularmechanics.com/blogs/technology_news/4216434.html

http://www.sciencedaily.com/releases/2009/05/090511091733.htm

Appliance Environments

http://www.washingtonpost.com/wp-dyn/content/article/2007/01/19/AR2007011900800.html

http://www.cnn.com/TECH/computing/9811/02/smartvacuum.idg/index.html

http://books.google.com/books?id=4Cv9EAjuOVgC&pg=PA237&lpg=PA237dq=%22intelligent+appliances%22&source=web&ots=dw4kZ2hPEX&sig=Furlhu-X60TJFmrBrVhNo1wKvNs#v=onepage&q=%22intelligent%20appliances%22&f=false

10. Intelligent World as “Global Brain” & “Smart Planet”

http://en.wikipedia.org/wiki/Global_brain

http://www.ibm.com/smarterplanet/us/en/overview/ideas/index.html?re=sph (IBM Smart Planet Website)

http://www.google.com/#q=ibm+smart+planet+commercial&hl=en&rlz=1R2GGLL_en&source=univ&tbs=vid:1&tbo=u&ei=_IELTPGuEJC0NtmCxbUE&sa=X&oi=video_result_group&ct=title&resnum=1&ved=0CBEQqwQwAA&fp=4f24dd8c1ebe2db1

(IBM Smart Planet Commercial Video Links)