Book Advertisement

Book Advertisement

Book Advertisement

Due: Friday, January 27th

INSTRUCTIONS: Select one of the media options below to advertise the novel you read in January. Your ad must incorporate at least TWO of the three appeals of persuasion (ethos, logos, and pathos). You must explain your design choices and persuasive techniques in a written explanation.

Film/TV / Print / Radio
Movie Trailer
  • 1-3 minutes long
  • Stays true to the events, tone, and mood of the novel
  • Includes:
  • Images and/or video
  • Text
  • Music
  • Sound effects and/or voice-over
  • Submitted (with written explanation) to Google Classroom in working format
/ Billboard
  • Poster-sized
  • Full-color
  • Includes:
  • Self-created (drawn, computer designed, photographed, etc.) image
  • Title
  • Catchy quote or phrase
  • Submitted in class with printed written explanation
/ Commercial
  • 1-3 minutes long
  • Stays true to the events, tone, and mood of the novel
  • Includes:
  • Music and/or sound effects
  • Voice that conveys the appropriate tone
  • Submitted (with written explanation) to Google Classroom in working format

GRADING RUBRIC

4 / 3 / 2 / 1
Requirements / All requirements for this type of media are included. / Most requirements for this type of media are included. / Some requirements for this type of media are included. / Few to none of the requirements for this type of media are included.
Quality / Media is high quality. It is clear the student took pride in his/her work. / Media is mostly good quality. / Media has a few flaws that detract from its overall effectiveness. / Media is poor quality.
Persuasiveness / Media utilizes at least two persuasive appeals and is highly effective at persuading its audience to read the book. / Media utilizes at least two persuasive appeals and persuades its audience to read the book. / Media utilizes at least one persuasive appeal and attempts to persuade its audience to read the book. / Media does not persuade its audience to read the book.
Written Explanation / Student fully and thoughtfully explains his/her purpose, intended audience, and methods of design and persuasion. / Student explains his/her purpose, intended audience, and methods of design and persuasion. / Students somewhat explains his/her purpose, intended audience, and methods of design and persuasion. / Student barely explains his/her purpose, intended audience, and methods of design and persuasion.

TOTAL: ______

Written Explanation

INSTRUCTIONS:

  • In paragraph 1, explain what type of media you created and which book you are advertising.
  • In paragraph 2, write about your purpose and targeted audience.
  • In paragraph 3, describe your design process. Why did you create the advertisement the way you did? What persuasive techniques did you use?
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