AWG Merchandising Programs

  • Gold Sheet

Gold Sheets are yearly programs negotiated by the AWG Category Managers where AWG accrues money on every case purchased (historical or current) from a particular manufacturer. The Category Manager, along with input from the vendor, uses these funds to offer promotional allowances to retailers on key items during each of AWG’s thirteen event periods. These promotions may also be increased by additional off-invoice or billback allowances received from the vendors.

  • Gold Sheet Plus

Gold Sheet Plus takes the Gold Sheet program a step further by maximizing the performance monies from manufacturers to help retailers drive sales. Rather than waiting weeks or months to collect ad monies from the manufacturer, Gold Sheet Plus funds are processed directly through AWG and are recognized on the retailers’ invoice with each delivery as a case rate. Retailers who participate in ad groups may have the money credited directly to their ad group’s advertising fund on a weekly basis.

  • Special Sales

Special Sales allow non-Gold Sheet manufacturers to participate in events with increased allowances on key items.

  • Power Pallets

Power Pallets offer significant cost savings and will save retailers and AWG labor and handling costs. Each Power Pallet is a preassembled cut case, shrink wrapped and ready for retail display. Most major categories are included.

  • Strategic Sales

Strategic Sale items offer retailers “best of the year” pricing which may include Gold Sheet, Special Sale and Power Pallet items with all additional monies available from the manufacturer (advertising funds, scan downs, etc.) included in the cost of goods.

  • Food Show Only Deals (Red Lights, Red Sheets)

Items offered with special “show only” allowances. Retailers receive these extra allowances for purchasing product at the Food Show.

  • Food Show Allowance

Food Show Allowances are manufacturer show allowances given to retailers who prebook product at the various divisional sales events. This program allows for timely payment of sales event allowances while also providing the vendors with an accurate accounting of cases ordered and funds credited. These allowances are tracked, charged to the vendors and then rebated back to the retailers on their weekly statement.

11/7/2018