Tourism Innovation and New Business Award
Headline Sponsor
bristolairport.co.uk
Tourism Innovation and New Business Award
This award recognises new businesses and innovative developments by existing tourism businesses designed to increase productivity and profitability, setting themselves apart from competitors. It may be a unique customer experience that embraces new technology, a different approach to attracting customers or a new product or service. Tourism businesses of any size may apply. Smaller tourism businesses have the potential to be recognised and judges will consider the scale of the innovation relative to the business size. The business must have completed its innovation or become open to visitors in the last two years (ie since March 2016)
Please give details of the person we should contact with regard to this entry. Note that the email given here will be the email address we will use for all future correspondence.
Contact name:
Business name (that may be used in future publicity):
Full business address:
County:
Postcode:
Telephone number:
Main contact email address:
Twitter:
Website:
Details of any other websites you would like us to look at regarding your entry:
When is your business closed?
How long you have been operating as a business?
How many staff do you employ (full and part time, including yourselves)?
Please give a brief description of your business (max 200 words).
TYPE ANSWER HERE
- Please list any awards, accreditations and accolades achieved in the last two years relating to the accessibility of your business. Include title, organising body, level and dates achieved eg TripAdvisor certificates, Michelin, Green Tourism, AA, VisitEngland etc.
TYPE ANSWER HERE
- Developing your concept – for new business or innovation. Why did you start this business/innovation? How did you develop your plan, research the market etc? (max 250 words)
TYPE ANSWER HERE
Checklist
□What are you trying to achieve or problems solve?
□What market research / trends support this?
□Why is innovative?
- Launching and establishing the new business/innovation. How did you launch the new business or innovation? What challenges have you overcome? What evidence of success? (max 250 words)
TYPE ANSWER HERE
Checklist
□What markets are you targeting?
□How did you promote it?
□What has been the impact on the customer experience?
□How does success compare to other businesses/ innovations?
- With regard to your customer service what do you do to ensure all your visitors have a memorable time when they are with you? (max 250 words)
TYPE ANSWER HERE
Checklist
□Are there any ‘added extras’ you offer to surprise your guests – what is special?
□Detail what you do to exceed expectations, prior, during and after the visit?
□How do you gather and use feedback?
- What steps have you taken to welcome people with a range of accessibility requirements? (max 250 words)?
TYPE ANSWER HERE
Checklist
□Details of any specific training undertaken eg Welcome All
□How do you promote the accessibility of your establishment? Is there a link from your home page to information eg to an accessibility guide with images? Find out more about accessibility guides here visitbritain.org/writing-accessibility-guide
□Does your website have information on accessibility via road and public transport (downloadable maps), wifi, mobile signal etc
□Don’t forget anything you do with regard to sensory, auditory, dietary and allergen requirements.
□For more information Visit England have ten tips to be more inclusive here visitbritain.org/sites/default/files/vb-corporate/top_10_tips_inclusive_tourism.pdf
6.What steps have you taken to be more sustainable, ethical and responsible eg reducing your environmental impact, supporting your local economy/community, maximising employee benefits and how has this benefited your business (max 250 words)?
TYPE ANSWER HERE
Checklist
□Do you use local staff, suppliers, services, products eg food and drink etc?
□What have you done regarding re-using, recycling, reducing - energy use, waste, water, plastics etc, using eco friendly/fair-trade/energy efficient products etc?
□Do you encourage your staff/visitors to get involved eg feedback, suggestion box, using public transport, reuse towels etc?
□How do you promote your actions to customers/staff?
□How do you work with the local community and charities?
□Do you offer employment advice and work experience to schools and colleges?
□If you have staff do you pay the National Living Wage?
□How do you promote other local businesses, services, events, attractions?
□Find out how to maximise your sustainability here visitbritain.org/maximising-your-sustainability
- What innovative marketing have you done to attract new and repeat business? (max 250 words)
TYPE ANSWER HERE
Checklist
□Detail any packages you offer or marketing partnerships with other businesses
□Give examples of innovative promotional campaigns
□Investments in film, photography or VR
□Upgrades to your website/online booking and/or ‘book direct’ messages
□Innovative use of social media
□Include links to online marketing activities and PR
8. Future development - How will you ensure the business is sustained long term? What are your business goals over the next 3 years and how will you measure success? (Max 250 words)
TYPE ANSWER HERE
Checklist
□Financial position and ability to invest
□Objectives and measurement
□Contingencies if things don’t go to plan
What to do now
□Please return your entry as a WORD document along with any supporting evidence (max one attachment of less than 5MB) by email to before the closing date given on the website.
□Future communications will be from Services for Tourism Ltd, who manage the Tourism Awards. Their email address is . Please add this address to your address book, to avoid communications being treated as Spam/Junk; if you do not add this address and are awaiting news please ensure you check your Spam/Junk folders to see if news is being filtered out.
□We will contact the email address given on this entry form so please ensure that this is the correct address for all future correspondence.
□We reserve the right to split or merge categories if the volume or diversity of entrants warrants it. We also reserve the right to move entries from one category to another should this result in a better ‘category match’. Should either of these changes occur we will consult with all businesses affected.
□All entrants will receive feedback. We will arrange visits (mystery visits where possible) to the top scoring entries. In general we will try to visit or mystery shop as many businesses as we can.
□For entrants that are nominated to represent the region in the VisitEngland awards your entry is taken as agreement that we may share our mystery shop reports with the VisitEngland judges.
□By submitting this completed form to us you agree to be bound to our terms and conditions of entry [terms-of-entry]. Any data you provide will be handled in accordance with our privacy policy [privacy-policy]. We reserve the right to amend our terms of entry and privacy policy from time to time, and when we do those new versions will be provided on our website. The most up to date version of any terms/policies hosted on our site will bind you and us.
All entry forms are copyright Services for Tourism Ltd 2018.