3
1/27/2010
Armstrong Commercial Ceilings
“Avenue West”Tour/Visit Preparation
Avenue West Pre-Visitation Checklist
q Rep Host identified
q Linda Krause contacted with Customer Visit forms completed
q Leslie Skinner, Vegas, notified (Linda Krause will do for an official visit)
q Confirm catering or food schedule
q Confirm ground transportation (Fox Charter = 702-597-0400, or other)
q Notify visitors of safety requirements
Prior to Arrival (Leslie)
q Make coffee & fill decanters, set out hot water
q Linens on table
q Silverware wrapped in linens and placed in basket
q Get hosts’ cell phone number
q Salt and pepper set on table, if catering
q Candy dishes out on table
q Lectern in place
q Confirm visitor badges, name placards & name spelled correctly
q Stock refrigerator with soda assortment and water
q Turn on VCR and TV, set TV to AV3 if necessary, and press play on VCR. When the Armstrong Logo appears, press A/B on the remote. Watch the entire first video. As the Armstrong Logo begins to appear again, press the A/B button again on the remote and this section will play repetitively
Avenue West Tour Script
1. Greet guests in lobby– provide nametags, offer drinks, restroom, meet back in lobby
2. In lobby, provide official welcome:
a. WAVE® is a joint venture between Worthington® and Armstrong World Industries, Inc.® WAVE handles the manufacturing of suspension systems; Armstrong does the sales and marketing.
b. We call this the Avenue West – it is a 2000sf version of our 20,000 sf visitation center in Lancaster, PA.
c. The Avenue West is designed to showcase the new look and feel of Armstrong ----where ideas can become reality
d. Photo’s are allowed in the renovated areas, but not in the manufacturing facility
e. Please feel free to ask any questions at any time
3. History – Armstrong was founded in 1860 as Armstrong Cork Company (feature cork) and Armstrong remained the world’s largest manufacturer of bottle corks until we sold that business in the 1970’s. Armstrong changed its name to Armstrong World Industries, Inc. in the 1980’s to better reflect our diverse assortment of products
a. Manufacturing cork bottle stoppers creates cork dust waste. In the UK in the late 1800’s, linoleum was developed – using combinations of wood dust, cork dust, pith, linseed oil, coloring agents and other binders combined under intense pressure. So it was logical for Armstrong to get into the linoleum flooring business by using scrap cork. Vinyl and VCT followed.
b. Cork also has insulating and natural acoustic properties, and people recognized that cork could not only be used to stop bottles and insulate coolers, but also could help absorb sound. In the 1940’s, Armstrong began to manufacture “Corkoustic” tiles that helped to control sound reverberation time. The “modern” acoustical ceiling evolved in the 1950’s.
c. Armstrong is mainly three businesses. Flooring (about $2 billion), including wood and laminate flooring; Ceilings (about $1 billion); and Cabinets (about $500 million)
4. Before we move to the presentation space, we will tour the Avenue West and discussing the design options and capabilities within the Armstrong Ceiling Line. We also feature are Armstrong cabinets, linoleum and carpet. The brochure identifies the products and their locations in the Avenue West. (Hand out brochure)
Lobby
· Review installed products, included wall mounted WoodWorks™ Vector™, Ultima™ Vector, Curved Classic Axiom™, MetalWorks™ Vector, Infusions™ and Serpentina™.
· Note exterior Metalworks Vector on exterior canopy, pre-engineered to meet class 90 wind uplift and still remain accessible
· Note the vertically installed Infusion panels flanking the artwork represent many of the color options available.
· Note the artwork is more than just photos. The concept was developed to show how a ceiling was detailed (point out details), design options (photos) and then demonstrate real installations (above head)
Hallway to left of Lobby
· Review RH200™ curved system – Features custom size, radius, color and perforation options while remaining accessible. Provides acoustical correction. Installs by simply “hooking” onto a J-Bar.
· Note – All systems have been seismic tested in accordance with the IBC code in a real world test environment at the State University of NY at Buffalo. Reports are available for systems.
Hallway to right of Lobby
· Review DGS barrel vault, framing detail
Kitchen
· Use of Armstrong Shasta™ II, Maple, cabinets (a multi residential product produced by our cabinet division)
· Review Axiom, Graphis™
Entrance to Women’s Restroom
· ShortSpan™ DGS
Open Office
· Features “hotel” stations
· Optima™ Open Plan 2x5 on Interlude™ with Knife Edge Axiom. Explain Optima mfg capabilities
· Axiom profiles on wall
Offices
· Profiled Axiom with gyp surround. Explain Axiom Bottom Drywall Trim
Presentation space
· Note grid accessory display
· Armstrong Cabinets
· 4x4 Optima with 1/8” Silhouette
· Ultima Vector
· Serpentina Vault
· Knife Edge Axiom
· Armstrong logo cut into floor – done in field by installed using tracing
· Indirect lighting story
· 360 Degree Grid
· Architectural Specialties RH200 and Wood Access system in radial display
· Infusions Fossil leaf pattern
Offices on Plant Floor (Optional)
· Soundsoak™ Wall Panels
· Tegular Ultima in Suprafine™