Artem Pozdnyakov, B.Ed., M.L.S., PMP
Artem Pozdnyakov Tel: 647.779.5839
Artem Pozdnyakov, B.Ed., M.L.S., PMP
TorontoON, 514.803.4442
|SrDigitalPM.com
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Sr. Agile ProjectManager with a strategic view and drive to create solutions & improve processes, excellent skills in hands-on UX design, development, LMS, SEO, business analysis, and Web Analytics and 15+ years of success managing digital projects for education, business, government & international organizations
EMPLOYMENT HISTORY :
2017 – present time
Sr. Business Analyst Consultant
Munich Re, Toronto ON
2016 –2017
Digital Production Manager(managed 25+ internal UX/dev/editorial & external SEO/ESP/Analytics staff) Tribute.ca|Showtimes.com|50+ media sites
Tribute Publishing Inc., Toronto, ON
Responsibilities & accomplishments :
Digital Production Management: Managed UX, UI, Back-End Dev, IT, Internet Marketing, SEO and Content Management teams Responsible for strategic direction,requirements elicitation and analysis, managing timelines, budgets, resource allocation, risk quality management, performance monitoring and stakeholder reporting for multiple concurrent in-house projects and daily operations. Analyzed current business process to establish streamlined production flow with built-in QA in major stages of development and digital marketing process. Resulted in shorter production cycles, minimized costs and improved quality.
3rd party vendors management (SEO/SEM/ESP/etc.): Managing relationship, formulating tasks, specifications, statements of work, controlling and accepting deliverables from external service providers, including SEO, SEM, SMM, Web Analytics, ESP, Internet Performance Management (IPM), Online video delivery platform, ISP, hosting companies, domain registrars.
Federal/Provincial Grant Management:Successfully completed government-funded projects (total budget $1ML+)(National Research Council, Industrial Research Assistance Program (NRC-IRAP), Ontario Media Development Corporation (OMDC), Scientific Research & Experimental Development (SR&ED),Human Resources Skills Development Canada (HRDC) Career Focus Hiring Grant).
Business Analysis: Coordinating with key stakeholders and implementation teams to analyze business/user needs, collect, refine and prioritize requirements, create product backlogs, act as a product owner for Agile development teams.
Web Analytics: Developed in-house ad-hoc query system combining Google Analytics / Search Analytics API, Comscore, Ooyala,AdX and DFP queries to monitor, automatically retrieve, statistically process and graphically present key performance indicators and alerts from multiple data sources (network of 50+ websites) for the Tribute Entertainment Media Group.
Digital Marketing and SEO: Managed web audits of key media group websites, designed and implemented an action plan for on-page and off-page optimization and SEM. Within 4 months, improved KPIs of such sites as e.g. showtimes.com: pageviews – by 23%, overall organic traffic – by 16%, pages/session ratio and average session duration – by 14%, bounce rate by 13%. Optimized email blasts/ newsletter delivery system allowing for increased delivery, opening and click rates.
Major ProjectsCompleted :
Redevelopment and SEO of a group of Canadian movie websites utilizing shared MVC/.NET library and ad serving platform. Project sponsored by Ontario Media Development Corporation (OMDC). In 9 months, Alexa ratings on average improved by 100%compared to the starting benchmarks (e.g. frontrowcentre.com from top 700K in April to top 340K by Jan 2017).
US Movie Entertainment Platform Hub sponsored by National Research Council Canada (NRC) / Industrial Research Assistance Program (IRAP). In 6 months, Alexa rating improved from top 260K in July 2016 to top 131K by Jan 2017.
Other projects and technologies :
Migrating email marketing and other web services & assets to Amazon CDN and Amazon Web Services Cloud (AWS) platform
Network migration to Google Tag Manager and DFP platforms to better control company’s Omni-channel marketing program
Tribute MoviesMarketing App for iOS and Android (requirements elicitation, creating prioritized product backlog, etc.)
Applying AMP (Accelerated Mobile Pages) technology to the selected websites to improve SEO & enhance digital marketing
Preparing & submitting 2015 and 2016 SR&ED claims (identifying, collecting, structuring evidence of Scientific Research & Experimental Development (SR&ED) from PM Information System, developing technical, narrative and financial components).
2014 –2015 Sr. Project Manager(managed distributed teams of up to 4 people) WebDesignArtShop.comWeb Design Art Shop,Markham, ON Responsibilities & accomplishments
Business analysis and web project management, business consulting, development and Internet marketing for local and international businesses and community organizations
Developing project documentation, requirements, change requests, user support documentation, technical/status reports
Projects, Clients & Technologies
- Developing production and delivery strategy for multimedia course design company (Moco TMS)
- Creating a website and developing analytical metrics and Extranet Information exchange system for Chemline Plastic Limited, a leading Canadian manufacturer and distributor of industrial valves, piping, actuation, flow meters and controls
- Analyzing business and web opportunities and creating a series of websites, digital analytics and marketing strategy for international Structured Insulated panels (SIP) developer company
Technologies used and services provided:WordPress, UI/UX design and development, e-commerce solutions, SEO, PPC, keyword research, social media and online reputation management, conversion optimization, web analytics, e-course development and integrated CMS/LMS platforms, web hosting, web security audits.
2011 –2014 Lead Web Project Manager | PMO Director(managed team of 4PMs / coordinated work of up to 20 people) 9thco.com 9thCO (merger of 9th sphere and Convurgency), Toronto, ON Responsibilities & accomplishments >
Reporting on major trends based on changes in Google Analytics data for the corporate and selected accounts websites, working with SEO team to identify problems and opportunities revealed by web analytics.
Coordinated cross-functional work of PM, SEO, Dev, Sales, Design & Support teams to meet projects’ scope, schedule and budget requirements, managed work of other PM’s while monitoring and addressing organizational and technical issues and building PMO (Project Management Office).Established change control, quality assurance and client satisfaction procedures.
Implemented Agile project management approach in the company SDLC
Enforced QA process as an integral part of thedevelopment ensuring that development work is always verified through unit, system and integration testing
Established resource planning & allocation processes, managed project portfolio, assignedcases, set work priorities & deadlines
Business analysis: analyzed key clients’ business needs, collected requirements and translated them into SOW, scope statement, analyzed company processes, identifying problems and developing comprehensive process improvement plan, recommendedand implemented changes in planning, QA and training
Training and mentoring for team members
Managed portfolio of ~50 concurrent digital marketing web projects (10K-100K+ budget range)
Projects, Clients & Technologies
Full service web development, SEO/SEM, performance-based interactive e-marketing and e-commerce projects using WordPress,Magento, Drupal, and B2B/B2C/B2G solutions with complex database-driven & transaction-oriented back-end.9thCo clients:
Insurance & Financial Industry:Blue Cross, CAA,CVPL, Tacita Capital, Stonebridge, Gryphon International, etc.
Healthcare: Baycrest Hospital, COMET Clinical Trial Consortium (CCTC), PM Medical Devices and others
Education: George Brown College, University of Toronto, Mentor College
Manufacturing: Welded Tube of Canada, The Global Group websites portfolio – major Canadian furniture manufacturer
Retail, Telecom and others: Loblaws, Sprint Canada, Floorworks ERP System, HolikaHolika, etc.
2010 –2011 Web Solutions Consultant (managed distributed teams of up to 4 people) artemir.com
Artemir Internet Solutions, Markham, ON >
Websites development & digital marketing consulting for Canadian education business, tutoring centres, international travel reservations, community associations and other policy and business projects. SEO, SMM, PPC, integrated CMS/LMS, WordPress solutions.
2005 –2010 Executive Director (managed IT/web/admin staff of 15 people coordinated/supported work of over 50 faculty members) kse.org.ua Kyiv School of Economics / Kyiv Economics Institute founded by Economics Education & Research Consortium,Washington, DCStockholm Institute of Transition Economics, Stockholm, Sweden Responsibilities and accomplishments
Responsible for Program management including stakeholder communication, cost, risk and procurement management
Established administrative and financial control budgeting and reporting procedures
Supervised IT and web department, school's IT infrastructure and ongoing IT projects, including Web production management, in-house dev. & outsourcing of the web site, SEO, content management, web products development support
Developed procedures for HR management, hiring, evaluation, salary review, and contract implementation
Contributed to proposals for KEI/KSE projects funding, reviewed proposals received by KEI/KSE, managed grants, monitored projects’ execution and prepared reports to donors
2002 –2005Director(managed 35employees) cyansoftware.com cyan soft ltd, digital solutions business, Kyiv, Ukraine / Limassol, Cyprus
Responsibilities and accomplishments
Created an IT company and grew it to 35 people, established product delivery process, cost accounting, stakeholder reporting
Established processes for hiring and professional development of developers, (Java, C/C++), PMs, QA and client support specialists
Launched innovative products (eProof), managed major accounts (Ford Motors and other Fortune 500 companies)
Established QA and Support Departments from ground up, introduced TQM (obligatory unit and integration testing) & nightly builds
Planned and administered e-development projects (e-learning, e-government, Municipal Web Portal)
Prepared project documentation: charters, SOW, PM plans, WBS, specifications, evaluation, status and stakeholder reports
Managed development and maintenance of corporate/product websites and online applications following Agile (XP) methodology.
Projects, Clients & Technologies
Ford Motors - eProof – online cross-platform graphic and text annotating distributed system used for pre-press digital solutions & software products such as cyan Print IP, Advanced graphic sampler, video format converters (Java, C++)
World Bank - Global Development Gateway / Ukraine e-Development Association) local government portals (Oracle/JEE)
Ministry of Education and Science - Open Horizon, on-line testing project (JSP)
Wisconsin International University (USA) Ukraine – designed & implemented e-learning platform (PHP/ATutor LMS)
2000 –2002
Project Manager > Chief Information Officer (coordinated teams of up to 10 people) millionzillion.com
Millionzillion Software, Gdansk, Poland / Minneapolis, MN, USA
Responsibilities and accomplishments
Managed R&D team of international scientists & developers (US, Poland, Russia) implementing 10+ web/software projects
Supervised development and maintenance of corporate and company product websites and online applications
1998 –2000
IT Professional |Web Developer Project Manager(coordinated teams of up to 20 people) umn.edu
University of Minnesota, Minneapolis, MN, USA
Developed project websites, provided IT support for the multi-year project of Management Education in Ukrainefunded by USAID
EDUCATION AND PROFESSIONAL DEVELOPMENT :
PhD Programin in Automated Control Systems and Advanced Information Technologies
4-year course & exams completed at Pukhov Institute for Modeling in Energy Engineering
Master’s Degree, M.L.S.,GPA 3.98 University of Minnesota – Institute of Technology (Computer Science Department)
Carlson School of Management (MBA and Information & Decision Science Dept.)
UMN College of Education & Human Development (Instructional Systems Technology)
Freedom Support Act / Muskie Fellowship awarded by the U.S. Department of State
B.Ed., English, History Sociology Shevchenko National University / Honor Scholarship
Other Coursework and Training:
Financial Management Course:Ernst & Young Academy
Project and Strategy Management: International Research and Exchange Board, USA
Strategic Technology Management:CDTL, University of Minnesota >
International Professional Program:CNN, Atlanta, GA
AWARDS AND CERTIFICATES :
PMI-ACP (Agile Certified Practitioners) exam scheduled – expect PMI-ACP designation in Jan 2018
IIBA CBAP (Certified Business Analyst Professional) – on study track – expect certification in July 2018
Completed a 16-hr Data Scientist, 10-hr Agile PM, 23-hrDigital Marketer, 24-hr Content Strategist & 18-hr SEO Expert Professional Paths by LinkedIn – Nov 2016 - February 2017
20+ certificates in IT & Project Management (by Lynda.com, a LinkedIn Professional Training & Certification Company (2016)
Google AnalyticsIndividual Certification (GAIC), 2013
PMI-certified Project Management Professional (PMP), 2012
Brainbench Master Certificates in Internet Industry, Internet Research and Evaluation, Advertising Industry, Project Management, Presentation Skills, Business Communication, Business Analyst Aptitude, 2004-2010
Open Society Institute (OSI) and Civic Education Project (CEP) Award for Open Horizon Distance Testing Project, 2004
Freedom Support Act / Muskie Fellowship in Public Administration (U.S. State Department), 1998
Community Connections Fellowship for the Small and Medium Enterprises, International Research & Exchange Board and United States Information Agency, 1998
COMMUNITY INVOLVEMENT :
May 2015 - present Member of the City of Markham Committee
German Mills Meadow & Natural Habitat Community Liaison Committee markham.ca
May 2012 – present President
Settlers’ Park Residents Association, Thornhill, ON germanmills.org May 1992 – 2004 Founder & President
Friendship Force of Luhansk, Ukraine, a regional chapter of Friendship Force International Inc., Atlanta, GAfriendshipforce.org
AFFILIATIONS (current and past) :
Project Management Institute / PMI Southern Toronto Chapter
International Institute of Business Analysis
Markham Board of Trade
IIBA European Business Association (EBA), American Chamber of Commerce, Association for Computing Machinery (ACM)
LANGUAGES :
English, Ukrainian, and Russian – fluent
Belarusian, Polish, Czech and Slovak – intermediate
French – basic
SKILLS AND QUALIFICATIONS :
Advanced Web analytics skills using Google Analytics, GTM, DTM / Omniture SiteCatalyst, Clicky Analytics, Comscoreand other
Google Analytics Individual Certification | Advanced knowledge of Excel & Google Sheets, including Google Analytics API Add-on
Requirement Gathering and Analysis,scope verification, integrated change control, risk assessment and risk response plans
Business Requirements Documents (BRD) translating stakeholders' expectations into project specifications
Analysis, evaluation and implementation of digital projects/IT infrastructure through joint application development (JAD)
Digital project management (Web & app development, website redesign, e-commerce, Internet/ Social Media Marketing),
Planning and building PMO (Project Management Office), implementing business processes analysis & optimization
Continual project improvement & innovation framework, setting/monitoring KPI (project & team performance metrics)
C-level stakeholder, partnership and communication management, progress tracking, status reporting, and follow-up
Excellent ability to analyze web interfaces from the client's standpoint
Knowledge of Ad Serving and Affiliate Marketing platforms (AdSense, AdX, DFP, CJ, Amazon, ClickBank)
Team-building, screening & interviewing, evaluation and motivation, training, coaching and mentoring team members
PM, BA, IT, DATA MANAGEMENT AND TECHNICAL EXPERTISE & TOOLS :
PM tools: Jira, MS Project, Kanban Tool,LeanKit, ActiveCollab, Genius, Zilicus, BaseCamp, Redmine, GanttProject, OpenERP, LiquidPlanner. Knowledge of CPM (critical path), PDM & other time management techniques
Hands-on web development & web server administration experience. Front-End:HTML5, CSS3, JavaScript/JQuery, Bootstrap and Semantic UI frameworks, LESS, SASS & Stylus CSS preprocessors on Ruby or Node.js, Automating with Grunt.js and Gulp.js;
Back-End:PHP (Zend, CakePHP, CodeIgniter, Laravel frameworks), Apache(httpd)/MySQL/WordPress stack, SQL, CentOS (DirectAdmin/cPanel), Windows 10/8/7/XP/Vista, Android, Ubuntu, Solaris; Version Control: VSS & Git
Content Management (CMS), other web dev & e-commerce platforms: WordPress / WP REST API, Drupal, Joomla, Magento, Shopify, WooCommerce
Education technology tools: Adobe Captivate, Articulate Storyline 360, Lectora, Clarity, etc.
Learning Management platforms (LMS): Moodle, Blackboard Learn, Brightspace (DL2), Canvas, WebCT, ATutor.
Active subscriber of such online education aggregating systems as LinkedIn Lynda.com, Udemy, BigDataUniversity.com, CBTNuggets.com, Coursera.org, EdEx.org, Infinite Skills/O’Reily (Safaribooksnline.com), Pluralsight.com, SimpliLearn.com, ShawAcademy.com, Teachable.com, etc.
Web Analytics, SEO & Digital marketing: (A/B testing, closed loop marketing (CLM), link building, on-page/off-page optimization, ORM) |Tools: Google Analytics & Search Analytics API, Keyword Planner, Search Console & Bing Webmaster Tools, Google Tag Manager (GTM); Adobe Dynamic Tag Manager (DTM), Piwik, Clicky, etc.
Data Science & Data Management / Big Data (3V): Experienced in all stages of Data Science pipeline: data planning (define/organize/coordinate/schedule), preparation (retrieve/clean/explore/refine), modeling (create/validate/evaluate/refine) and follow-up (present/deploy/revisit/archive). DataLanguages Tools: R, SQL, Python, XML/XPath, JSON, D3.js|Excel, Hadoop, Tableau
Knowledge of business process analysis, object-oriented design and dev. methodologyand IT project management methodologies (BABOK v3 Business Analysis Core Concept Model™ (BACCM™), PMI PMBOK (PMP-certified), Agile (Scrum, XP, Kanban, Lean), Six Sigma, familiar with PRINCE2, ITIL, eTOM & TOGAF frameworks, currently preparing for PMI-ACP & Certified Business Analyst Professional (CBAP) certifications
Project, program & portfolio delivery methodologies: DB/DBB/DBOM/BOT and experience with various SDLC and models (waterfall, Agile (Scrum XP), TDD/BDD/FDD) with PHP (LAMP), Python (Django), MVC/.NET/C#, JSP environments
QA, testing & helpdesk tools: Coordination of User Acceptance Testing (UAT), creating/maintaining test plans, cases, manuals and user documentation using Intranet Wiki technology. Bugzilla, Mantis, Axosoft, JIRA, Zoho, Redmine and custom-built Bug Trackers.
Cloud Platforms & Services: Amazon Web Services / AWS (EC2, SES, S3, RDS, Cognito, CloudWatch, CodeCommit, Lambda)
Google Cloud Platform (Compute/App/Container Engines, Cloud Storage/SQL/Bigtable/Spanner/Datastore/CDN/DNS, BigQuery)
Graphic and Video design: Adobe CS (Photoshop, Illustrator, Premier, After Effects, Bridge, Dreamweaver), GIMP, Camtasia Studio
DBMS: Data analysis/modeling, relational database design. MS SQL/MSDE, MySQL, Access, Hadoop, MongoDB
Other: Advanced MS Office (Word, Excel, Access, PowerPoint, Outlook), Visio, MS SharePoint | Experienced with AODA/WCAG 2.0