Nicola Ginzler
Art Director, Visual Designer
esign
415-637-2702 | San Francisco, CA
| www.linkedin.com/in/nicolaginzler | www.nicolaginzler.com
CAREER PROFILE
Art Director and Visual Designer with areas of specialty in branding, logo design, web design including WordPress, and digital and print media. Expertise taking projects from concept to completion, including sourcing and managing individual contributors. Select campaigns adopted citywide, nationwide,
and globally.
ACCOMPLISHMENTS
Art Director, Designer
FREELANCE, SAN FRANCISCO, CA (2006 TO PRESENT)
Partner with corporations, nonprofits, small businesses, and creative professionals to create vibrant digital and print work. Source and manage writers, illustrators, anddevelopers
« Rebranded website for New York Times-bestselling author Richard Kadrey; designed productlogos for online store deliverables for author’s global following; redesign resulted in 27% increase in site traffic
« Designed first-ever logo and website for Midori, a U.S.-based international visual and performance artist, providing artist with global clientele; in the first nine months after the website launch, Midori was contacted by 35% more buyers and event coordinators than in the previous year.
« Created and launched branding, including logo and (in-progress) website, for StateStrong California, a political action group; logo and website to be adopted nationwide in 2018
« Redesigned logo for San Francisco Fire Department’s Neighborhood Emergency Response Team; adopted citywide for all deliverables
« Designed fundraising poster for nonprofit program of the San Francisco SPCA; sourced and managed illustrator; poster sold out two print runs, giving program its first-ever incomestream
Senior Designer
APPLIED BIOSYSTEMS, FOSTER CITY, CA (2005 TO 2006) https://www.thermofisher.com/us/en/home/brands/applied-biosystems.html
Collaborated with a team of scientists, project managers and designers to visualize scientific concepts at this global biotech firm specializing in instruments and reagents for scientific analysis
« Created digital and print conference materials for multiple domestic and global events, earning accolades from Director of Market Research
« Designed and produced first-ever style guidelines for event properties, establishing colors, typefaces, graphics, and logo usage for booths and displays; 43 full-color pages with individual scale drawings
Nicola Ginzler
Art Director, Visual Designer
esign
415-637-2702 | San Francisco, CA
| www.linkedin.com/in/nicolaginzler | www.nicolaginzler.com
« Created icons for Legal Guide for all new hires concerning intellectual property; designed Legal
Guide booklet
« Designed and produced print and digital work for sales, internal clients, andemployee communications
Design Director
GLOBAL EXCHANGE, SAN FRANCISCO, CA (2003 TO 2004) https://globalexchange.org/
Worked with writers and account managers to manage all aspects of print project development—including fundraising materials, travel brochures, ads, and flyers—at this U.S.-based global nonprofit
« Created fundraising/development campaign targeting 1,500 subscribers that resulted in an impressive 9.55% response rate
« Designed and wrote first-ever Global Exchange logo and style guidelines, establishing colors, typefaces, graphics, and logo usage for all print material
« Sourced and managed designers, illustrators, and production artists
ADDITIONAL EXPERIENCE
Designer, Illustrator
VISIGY DESIGN, SAN FRANCISCO, CA
« Created illustration and helped design original packaging for Clif Bar’s Luna Bar, establishing brand standard—in use for 16years
Designer
FREELANCE, SAN FRANCISCO, CA
« Designed “Hate Fee Zone” poster for children’s services nonprofit—still being reprinted after 13 years
ADDITIONAL INFORMATION
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