T091
THE PHOENIX HOLDINGS LTD / Public
No. at the Registrar: 520017450
The corporation’s securities are listed on the Tel Aviv Stock Exchange
Abbreviated name: Phoenix
Street: Derech Hashalom 53, Givatayim 53454
Tel.: 03-7332997, 03-7338174, Fax: 03-5734516
Email: / Broadcast on: 21/07/2008
Ref.: 2008-01-209106
Messrs. / Messrs.
The Securities Authority / The Tel Aviv Stock Exchange Ltd.
/
IMMEDIATE REPORT ON APPOINTMENT OF A SENIOR OFFICER (EXCLUDING A DIRECTOR’S APPOINTMENT AND EXCLUDING AN INDIVIDUAL APPOINTED BY A DIRECTOR CORPORATION)
Regulation 34(b) of the Securities Regulations (Periodic and Immediate Reports), 5730-1970
Explanation: If he is being appointed as a director as well, only Form T093 should be completed.
Explanation: In accordance with regulation 34(d) of the Securities Regulations (Periodic and Immediate Reports), 5730-1970, concurrently with this form it is necessary to submit the roster of senior officers using Form T097
1.Last name and first name: Ligad Rotlevy
Last name and first name in English as it appears in the passport: Ligad Rotlevy
Type of identification no.: Identity card number
Identification no.: 57249849
Citizenship / country of incorporation or registration: Private person with Israeli citizenship
Country of citizenship / incorporation or registration: ______
2.Date of birth: 15/05/1962
3.Address for service of court papers: Ha'oranim 7, Kfar Shmaryahu
4.Date of commencement of service: 21/08/2007
5.Position to which he was appointed:
Other / Outside Director at the subsidiary The Phoenix Insurance Company Ltd.
Chairman of the corporation’s board of directors also serving as CEO: ______
The appointment was approved in general meeting on: ______
6.Previous position in the company prior to the appointment:
None / ______
7.Academic education:
Title / Field / Academic institution
Bachelor’s degree / Computers and Exact Sciences / Tel Aviv University
Master's degree / Business Administration and International Financing / HBSC
Other education and professional certificates:
______
8.Main occupations in the past 5 years:
Position filled / Place of employment / Time in the position
Joint CEO / Ratio Oil Exploration Ltd. / 1995-present
CEO / Dalin Ltd. / 1990-present
9.The senior officer fills other positions in the corporation, in a subsidiary, in a related company or at an interested party.
Explanation: If he fills other positions in the corporation, in a subsidiary, in a related company or at an interested party, these should be specified.
Outside Director at the subsidiary The Israel Phoenix Insurance Company Ltd.
10.The senior officer is not a relative of another senior officer or of an interested party in the corporation.
Explanation: If he is a relative of another senior officer or interested party in the corporation, this should be specified.
______
11.If the senior officer is CEO: he ______securities in the corporation, in a subsidiary or in a related company.
Explanation: If the senior officer is CEO, specify whether he holds securities in the corporation, in a subsidiary or in a related company. Filling the value from a table is not a mandatory field.
______
It is clarified that this is not a new senior officer but a report on the fact that an officer in the company has become a senior officer following the change in the definition of "senior officer" in Amendment No. 35 to the Securities Law, 5728-1968, since he is a material officer in the company.
Reference Nos. of previous documents on the subject (the listing thereof shall not be deemed as inclusion by way of reference)
Former names of reporting entity: The Israel Phoenix Assurance Company Ltd.
Form revised on: 30/04/2008
Name of electronic reporter: Kronman Dagan Orly Title: Vice President, Legal Adviser and Company Secretary
Derech Hashalom 53, Givatayim 53454, Tel.: 03-7332997, Fax: 03-5734516, Email:

The above is a freely rendered translation. The formal and binding wording is the wording of the Immediate Report in Hebrew as issued by the Company.