SPECIAL CONFIDENTIAL REPORT

“Amazing 3-Step Postcard System Discovered

by a ‘Lead Junkie’ Who Generated 20-30 Leads

Weekly For Himself For Over 25 Years

With Everyone contacting him!”

“I’ll Show you how to become a LEAD GENERATING MACHINE

Dependant on no one Except Yourself.”

Russ J. Jones is the #1 Authority on sequential mailings using a "3-Step Postcard System™" and a prospecting and client newsletter. He specializes in using IRA, CD Holders and Affluent Widows lists to generate leads in a niche market. Questions on marketing call Russ J. Jones at 435-563-4749. Please call me TODAY and let's talk about your current marketing campaign!!!

We even offer you a no risk Million Dollar Guarantee that if you don't write a million dollars of new Annuity Production over the next 13 months with using our "3-Step Postcard System.™" we will refund your money.

And if that is not enough, you will have a Free Trial Offer for Our Revolutionary New "Annuity Pro Lead Capture Web Page, email auto responder,"and monthly prospecting client newsletter. This system will drip on your prospects with special reports and a monthly client email newsletter.If you order within the next 72 hours we will even waive the $495.00 website set up fee. We can even show you how to do our system on a shoestring budget.

You will also receive access to a printed version of our newsletter for clients and prospects.

My name is Russ Jones and I am that “Lead Junkie”. I’ve been in the Insurance and Marketing Business for over 33 Years. I live, breath and sleep Marketing. I have helped hundreds of Agents make a six-figure income…by teaching them the most important skills in this business, Marketing. Which insures them a steady flow of Qualified leads. Everything you’ll discover in this Special Report is based on thousands of hours of real-world “in the trenches” experiences.

“I had a 100% profit with my Postcard mailing. I sent out 1,100 IRA Rollover postcards the first time and got 11 Responses. Of these I closed 3 for a $5,100 commission. I hope I never have to do anything but mail again, NO MORE SEMINARS with all those people wanting a free meal. Thanks so much.” R. Russell Topeka, KS.

Russ, in the month of October we did $93,000...that's not production...it was commissions using your IRA and CD lists. Your dripping campaign of using postcards and your monthly prospecting and client newsletter works!!! As you told us we needed to do sequential mailings and the funnel is filling with good IRA Rollover prospects. Ron Fara Ill.

“Thanks to your 3-Step Postcard System on my first 1500 postcard mailing I wrote the largest annuity of my career. It was a $770,000 annuity rollover from an IRA distribution.” I'm taking your advice and putting 30 percent of my commissions back into direct response marketing using some of your postcards and your lists. My wife and family can't thank you enough. Thanks for the phone advice...I told another agent friend about you. Tony Cervantes, MI

Russ, thanks a million...My wife threatened me to get out and get a real job. Thanks to your advice; CD list I bought from you and your door approach last week I wrote three annuities for $166,000. Also, this week I've written three small annuities. About $14,000 in commissions...Boy, Russ your not kidding when you told me to focus in on marketing and being positive is a winning combination. P.S. I've told two of my agent friend in another state about your system. Anthony Huff Katy TX.

“Russ; they worked! I just sent my first mailing and the first response was 37 leads in the first week. I am sending out 3500 every three weeks. So all the leads will be added to my monthly newsletter. Last month (JUNE 07) we wrote $904,000 in annuities.The first time in a long time I made $78,300 in a month.”

Your prospecting and client newsletter I send out last month, out of 400 send, I got 14 leads and closed $162,000 in sales to existing clients, plus I'm picking up another $112,000 today. (by the way the cost of the newsletter was $238.00) best return I ever got. Thanks to your newsletter and postcards those two spokes of marketing add another $200,000+ to my income last year.

Michael E. Smith Ill.

Russ, June was a Great month...$120,000 in commissions...$68,000 for July...Last week potential of 1.6 Million in annuities. Oh by the way something must be going right...For August I am at $207,000 in commissions...This is the second largest month of my 20 year career. My first largest was $327,000. Thanks for your help...R Fara, IL.

“I picked up at least three marketing ideas talking to you over the phone that increased my income this year by at least 30 times the cost of your marketing course. Thereas Busques

Let’s Face it. How many times have you said to yourself, “I love this business? If I could just skip the prospecting part, I’d be happy as a clam!There’s nothing I hate more than cold calling and begging for leads. I want interested prospects calling me!”…….

Please Read This Report Completely and I’ll Show You How to Build a Dependable, Predictable SYSTEM using sequential mailing of postcards and a prospect newsletter, That Builds a Stream of Prospects Who All Contact You!

After reading this report, call me with any questions. Russ at 1-435-563-4749.

I Love This Business But…

  • Do you ever stay awake Sunday night wondering who to call on the following week?
  • Is your week filled with prospecting for appointments?
  • Do you look at your company’s newsletter and wonder how in the world the top agents write so much business?
  • Is it frustrating that the home office marketing program was designed by a “Home Office Employee who has never been in the field, or even worse, failed as an agent and is now teaching you how to market prospects?
  • Do you dream about daytime appointments filled with affluent prospects?
  • Does you spouse say to you, “just get out and make money, or you need to get a real paying job?”
  • Have you ran up your credit card with worthless Internet leads, appointment setting companies and tear sheets that cost up to $2700.

If you answered yes to any of these questions you are like most insurance agents and financial advisors, you don’t have enough highly qualified leads. I hear it all the time, you work more than you should, make less than you’re worth and put up with stupid excuses from worthless prospects who simply waste your time and gas.

I’ll show you how to eliminate the Torture of Traditional Prospecting!

  • With mailing our personal touch postcards™ to qualified lists of CD, IRA, and affluent widows….In YOUR area.
  • With our dependable, predictable “3-Step Postcard System™” dripping campaign with niche prospects calling you. (How I wrote 56 Life Policies in One Month)
  • With our monthly prospecting and client newsletter called “Smart Money News and Facts You Should Know” that you can personalize with you name and picture.
  • With our special pre written 33 sample Postcards and 17 Reports that can be personalized.
  • With a knock-em-dead telephone approach that gets 3 appts. per 7 calls from people who allcalled you.
  • With the secret of endless referrals system® : How to get people to automatically refer their friends, family and associates to you.
  • If you’re on a shoe-string budget I’ll give you my drive by door approach that I used over 4,000 times and had a 55% appointment rate using it.
  • And that’s not all…With a real person on the other end of your phone, discussing with you, your own personalized marketing campaign. Call Russ Jones “Lead Junkie” TODAY at 1-435-563-4749!!!
  • How to simply and easily discover the hidden wealth buried in your business.

Wrote 56 Life Policies in One Month

I’ll never forget the experience I learned when I was only 33 years old and was involved in selling some senior life policies in California. I wrote 56 Life policies in the month of October and broke the company record that stood for many years. I even made the cover of our Insurance newsletter with a full blown color picture of myself. Big deal my wife told me and said get out and make some more money to feed our children.

You see, I had 200 leads in my front seat all rubber banded for different zip codes in the town of Vallejo, Napa and South San Francisco, California. The first week of October I gave 25 presentations and sold 20 life policies. You can say I was on a roll…

And here’s the kicker…By accident the mailing company mailed the same zip codes 3 times in a 30 Day period. To this day I’m not sure how this happen mailing the same zip code every 10 days over 3 times in a 30 day period.

Here’s what I discovered by accident…my response rate increased every time the zip code was mailed over those 30 days.

What’s the moral of the story…I found out that the more you mail an area your return doesn’t go down…it increases. In fact, I have proven to myself time and time again that with sequential mailing “frequency builds trust” is a truism.

Let’s pause right here just for a moment…

One Call Close Technique

Back in those days I usually had 2-3 leads on a street…I was selling Senior life policies of $4,000 to $8,000 per client. My presentation was short and I copied the presentation of an older salesman who trained me in the business by the name of Whitney Clingingsmith. (I’m not kidding…That was his name.) He always dressed in a three piece suit and he looked like a funeral director. In fact, many people thought he was one.

(Turn page to learn how I generated 150+ leads per week)

Our presentation was short…I had developed over the years a “One Call Close” and seven powerful closing phrases that I used throughout my Insurance career. I modified it somewhat when I started selling annuities to seniors.

Here’s just one example of my “One Call Closing Technique.”“Mrs. Charles, we need to take an application on our first visit and get you happily enrolled in the program. Once I have your plan I will come back and go over it in detail and you will have 30 days right to examine the plan and if for whatever reason you felt you’re not ever going to die…and as you know…no one has a lease on life, I’ll refund your full first deposit, Fair enough? What’s your Social Security number? (I would just shut up and have my pen ready to write with my head down”

I remember once, I had an elderly lady sat there for 10 minutes without saying a word after using this close on her. She finally said OK!

That one close along with my unique lead generating systems helped me build a multi million dollar Insurance Agency.

I also learned from Clingingsmith how to turn one lead on a street into 3-4 leads. That’s where I learned the magic word responded. More about this word responded later.

“I had a 100% profit with my Postcard mailing. I sent out 1,100 postcards the first time and got 11 Responses. Of these I closed 3 for a $5,100 commission. I hope I never have to do anything but mail again, NO MORE SEMINARS with all those people wanting a free meal. Thanks so much.” R. Russell Topeka, KS.

Russ, my wife told me to make some money or I would have to get a job at the local Walmart. Bought your system and ordered your 1,000 CD list…followed your advice to make some quick money by using your warm door approach. First week booked 14 appointments and sold three annuities for $160,000. I’m currently selling two annuities a week. You saved my marriage. Nelson Huff, Little River, TX

153 Leads Per Week…

When I lived in California and just before moving to Utah I had 10 full time agents including myself all working leads. In fact, we generated an average of 153 leads per week using my system that I will show you later in this letter. You can appreciate how hard it is to have that many agents working full time on leads.

I was also known in my agency as a “lead junkie” and always had 50+ leads in my front seat of my car in a beat up old shoebox. Yes, you’re right I invested a lot of money in lead generating.

Here’s a side note…everyday I have agents call me who don’t have a clue how to generate leads like I’ve done in my Insurance career. Their totally depended upon someone else or company to generate leads for them.

If you’re in this position…don’t worry I’m about to change all that for you…GUARANTEED!

It’s not your fault. Since the day you got into this business, you’ve been taught to “prospect” or “market” in ways that simply DO NOT WORK, NEVER HAVE WORKED, AND NEVER WILL WORK! Why? Because everything they teach insurance professionals to do to get clients is pushy, obnoxious, and embarrassing.

Getting Prospects To Call YOU Is Easy…If You Know The Secret Formula!

You see, success at getting clients, has everything to do with understanding the real secrets of direct response marketing…and nothing to do with cold calling, forcing clients to “give up” the names of friends and relatives, sending out mailers offering road atlases, etc. Yes, whether you’re a first year rookie, or a thirty year beat up veteran, you will love to never again talk to anyone unless they have CALLED YOU!

“How In-the-Heck Does an ‘Old Geezer’ 73 Year Old Insurance Agent, Needing a Walker To Get Around, Crippled by arthritis, Can’t Drive Himself because of poor eye sight, Still Consistently Write Over 2.5 Million Every Year In Annuities and Still Only Works 15 Hours A Week...Doing What You Aren’t.”

This story will astonish and amaze you!

The agent I’m referring to in the headline was a miracle he was still alive, let alone able to sell annuities.

Listen to this story…

Million Dollar Producer with a Walker!

I met Ray years ago at an Insurance marketing Conference in Las Vegas which I was attending. I went into the hotel conference lunch room and after getting my lunch I spotted a table that was about the only table open where a man was sitting eating his lunch. I noticed that there was a walker by his chair, and I was told later he used it due to Arthritisand other health problems. After joining him at the table we struck up a conversation about marketing. After some small talk he started talking how over the years he had sold millions of dollars in financial services. He went on to say how he used a unique “ 3 step business building tool” used for over 80 years in another industry.

He wanted to talk about how he built client relationships using sequential marketing strategies, andI was suckingthis knowledge up like a vacuum cleaner on steroids.

I had finally found the final piece of the puzzle.

As we talked, the more I started getting mesmerizedby his amazing story and how he had developed these unpublished “insider marketing” secrets that he was using. He also, went on to explain how he used a “3-Step Sequential Marketing System” that he could turn on or off to produce more leads than he could handle.

(A little foot note here: If you’re not using sequential marketing and mailing in your business you’re losing at least 60-70% of additional revenue.)

He went on to say…it was an incredible “Client Attraction System” that anyone who knew the system could implement in less than a week in their business.

When he said that, he had me hooked like a fat old trout on one of my son’s fishing hooks, and I pleaded for him to tell me more….you see, I had been working and testing my own sequential direct mail automated system.

He went on to say that he discovered the Insurance business really is an easy business…once you know the REAL true principals of marketing and once you had the proper marketing tools and principals in place.

Finally, I said I needed to take a few notes. I grabbed the first thing I could find, which was a stained and somewhat used paper napkin. He went on to outline a number of principals that he had used in his previous sales industry to becoming one of the top dogs in the Insurance Industry.

What he was explaining to me was he had a “3 Step Formula” which generated qualified leads and appointments where ever prospect called him for an appointment.

We talked for about 45 minutes and we ended when the conference officials announced that the next seminar was starting. We parted and exchanged sales cards and I told him I would like to call him to discuss some ideas I had on marketing. He agreed and we both went our separate ways...

"Insider Marketing Secrets for Using Postcards"

Well time went on and over a period of months we communicated via the phone. I was still excited about learning more about his system. I assured him since we lived over a 1,000 miles apart that I wouldn't be his competition Finally, I was able to convince him to mail me samples of his marketing system what I refer to now as the “3-Steps To Multi-Million Dollar Production” which at that time I had only a rough idea of the contents. He told me it was only in loose leaf form and he had a lot of notes and changes on it. I said, “I didn’t care if it was on used toilet paper, and I was happy with anything he would send me.I told him I had five hungry kids to support and needed a mentor to help me.