Animal Farm and Propaganda Essay:

Period 4 Notes and Examples

Page # / Quote / Type of Propaganda / How/Why was it Effective?
25 / “’We pigs are brainworkers. The whole management and organization of this farm depend on us. Day and night we are watching over your welfare. It is for your sake that we drink that milk and eat those apples. Do you know what would happen if we pigs failed in our duty? Jones would come back! Yes, Jones would come back! Surely, comrades," cried Squealer almost pleadingly, skipping from side to side and whisking his tail, "surely there is no one among you who wants to see Jones come back?’" (Orwell 25). / Repetition
Fear
Logos/Lying
R.Q. / Because they believe Squealer’s lie, they accept that they need more food than the other animals.
Fear of Jones makes the animals remember how bad it was. They don’t want him to come back so they will believe the pigs.
39 / “’No one believes more firmly than Comrade Napoleon that all animals are equal. He would be only too happy to let you make your decisions for yourselves. But sometimes you might make the wrong decisions, comrades, and then where should we be? Suppose you had decided to follow Snowball, with his moonshine of windmills–Snowball, who, as we now know, was no better than a criminal?’" (Orwell 39). / Logos/Lying
R.Q. / Animals do not know where Snowball is, so they will believe Snowball who says he knows.
41 / “That evening Squealer explained privately to the other animals that Napoleon had never in reality been opposed to the windmill. On the contrary, it was he who had advocated it in the beginning, and the plan which Snowball had drawn on the floor of the incubator shed had actually been stolen from among Napoleon's papers. The windmill was, in fact, Napoleon's own creation. Why, then, asked somebody, had he spoken so strongly against it? Here Squealer looked very sly. That, he said, was Comrade Napoleon's cunning. He hadseemedto oppose the windmill, simply as a maneuver to get rid of Snowball, who was a dangerous character and a bad influence. Now that Snowball was out of the way, the plan could go forward without his interference. This, said Squealer, was something called tactics. He repeated a number of times, ‘Tactics, comrades, tactics!’ skipping round and whisking his tail with a merry laugh. The animals were not certain what the word meant, but Squealer spoke so persuasively, and the three dogs who happened to be with him growled so threateningly, that they accepted his explanation without further questions” (Orwell 41).
Page # / Quote / Type of Propaganda / How/Why was it Effective?
45 / Afterwards Squealer made a round of the farm and set the animals' minds at rest. He assured them that the resolution against engaging in trade and using money had never been passed, or even suggested. It was pure imagination, probably traceable in the beginning to lies circulated by Snowball. A few animals still felt faintly doubtful, but Squealer asked them shrewdly, ‘Are you certain that this is not something that you have dreamed, comrades? Have you any record of such a resolution? Is it written down anywhere?’ And since it was certainly true that nothing of the kind existed in writing, the animals were satisfied that they had been mistaken” (Orwell 45).
48 / "’You have heard then, comrades," he said, "that we pigs now sleep in the beds of the farmhouse? And why not? You did not suppose, surely, that there was ever a ruling against beds? A bed merely means a place to sleep in. A pile of straw in a stall is a bed, properly regarded. The rule was against sheets, which are a human invention. We have removed the sheets from the farmhouse beds, and sleep between blankets. And very comfortable beds they are too! But not more comfortable than we need, I can tell you, comrades, with all the brainwork we have to do nowadays. You would not rob us of our repose, would you, comrades? You would not have us too tired to carry out our duties? Surely none of you wishes to see Jones back?’" (Orwell 48). / Fear
R.Q.
Lying / Scared of Jones, so they are more likely to believe the pigs so that he does not come back.
Effective because animals can’t read, and they don’t remember the exact original commandment
61 / "’It's no longer needed, comrade," said Squealer stiffly. ‘Beasts of Englandwas the song of the Rebellion. But the Rebellion is now completed. The execution of the traitors this afternoon was the final act. The enemy both external and internal has been defeated. InBeasts of Englandwe expressed our longing for a better society in days to come. But that society has now been established. Clearly this song has no longer any purpose’"(Orwell 61). / Lying
Repetition
Pathos / Squealer tries to make the animals feel safe and secure, since they just witnessed the slaughter of animals. It makes them dependent on the pigs for security.
73 / “’We will build another windmill. We will build six windmills if we feel like it. You do not appreciate, comrade, the mighty thing that we have done. The enemy was in occupation of this very ground that we stand upon. And now–thanks to the leadership of Comrade Napoleon–we have won every inch of it back again!’" (Orwell 73). / Personal pronouns
Exaggeration
Pathos/Emotional Language / This is effective because they lost, but want to feel like they have. The emotional language makes the animals believe that N. is a great leader.
Page # / Quote / Type of Propaganda / How/Why was it Effective?
85 / "’It was the most affecting sight I have ever seen!’ said Squealer, lifting his trotter and wiping away a tear. ‘I was at his bedside at the very last. And at the end, almost too weak to speak, he whispered in my ear that his sole sorrow was to have passed on before the windmill was finished. 'Forward, comrades!' he whispered. 'Forward in the name of the Rebellion. Long live Animal Farm! Long live Comrade Napoleon! Napoleon is always right.' Those were his very last words, comrades’" (Orwell 85).
88 / “There was, as Squealer was never tired of explaining, endless work in the supervision and organization of the farm. Much of this work was of a kind that the other animals were too ignorant to understand. For example, Squealer told them that the pigs had to expend enormous labors every day upon mysterious things called ‘files,’ ‘reports,’ ‘minutes,’ and ‘memoranda’” (Orwell 88). / Logos/Lying
Intimidation
Exaggeration
Listing / This is effective because the animals do not understand the words Squealer is using, so they default to him as the “expert”

Example OUTLINE

I.  Intro Paragraph:

II.  Body Paragraph #1

*HOMEWORK: Complete the rest of the outline and meet in F215 tomorrow*

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