National Youth Week
Visual Identity Guidelines
June 2014
An Australian, State, Territory and Local Government Initiative
Introduction
National Youth Week (NYW) is Australia’s largest celebration of young people.
It recognises and celebrates valuable contributions young people bring to the community. All events and activities are run by young people, for young people. NYW is a joint initiative between the Commonwealth, State, Territory and
Local governments.
National Youth Week visual identity (brand)
The National Youth Week visual identity consists of the NYW logo, colours, fonts and an acknowledgement statement. The mandatory elements below must be included on all published material.
Mandatory elements
§ National Youth Week logo
§ National Youth Week acknowledgement statement
You should acknowledge the Australian, State, Territory and Local Governments role in NYW, and must include the following acknowledgement statement on materials produced with National Youth Week branding.
“An Australian, State, Territory and Local Government Initiative”
The minimum point size for the acknowledgement statement is 6pt. See examples on page 6 for suggested placement.
Logo preference
The colour versions of the logo (below) are the preferred options. Vertical and horizontal options have been provided to allow flexibility when using different page layouts. There are also mono and reversed versions for use in black and white print applications where colour is not an option.
Logo formats
The logo is available in various formats:
§ EPS files for all printed work
§ PNG and JPEG files for web usage
§ JPEG files for Word and PowerPoint documents.
States and Territories will be provided with the NYW logo in the versions and formats listed above.
Working with the logo
Minimum size
Minimum size specifications are provided to ensure the logo is reproduced effectively at a small size and must be observed in all applications. The logo’s width must not be less than the measurements indicated (below) in print, advertising and promotional material.
Clear space
To maintain the integrity and maximise the impact of the logo, a clear space has been defined. The clear space is the minimum area required around the logo (see diagram, below). No other graphic elements should be positioned inside the clear space. Wherever possible, maintain more clear space around the logo than the minimum specified.
Incorrect use
The logo must be used in its complete and original form as provided by the Department of Education. It cannot be rearranged or split into individual elements.
Do not:
§ place the logo on an angle
§ reduce the logo below minimum size
§ enlarge or alter in proportion any part of the logo
§ remove any part of the logo
§ adjust the colours.
Typeface
The following fonts are part of the NYW visual identity. If available, it is suggested that you use these fonts.
Alternative typeface
The Microsoft font Calibri can be used as an alternative typeface when Dax Medium and Univers are not available.
Colours
The colours used in the NYW visual identity are below.
§ For full colour printing you must use the CMYK breakdowns.
§ For Microsoft applications or web material use RGB or Hex colours.
CMYK: 23, 0, 100, 0
RGB: 208, 221, 40
#D0DD28
CMYK: 49, 0, 100, 0
RGB: 146, 20, 62
#92C83E
CMYK: 73, 0, 91, 22
RGB: 49, 150, 71
#319647
CMYK: 15, 100, 90, 10
RGB: 190, 30, 45
#BE1E2D
CMYK: 0, 35, 95, 0
RGB: 251, 176, 64
#FBB040
CMYK : 0, 90, 85, 0
RGB: 239, 65, 54
#EF4136
CMYK: 100, 100, 0, 0
RGB: 46, 49, 146
#2E3192
CMYK: 100, 52, 0, 0
RGB: 0, 111, 186
#006FBA
CMYK: 100, 0, 0, 0
RGB: 0, 174, 239
#00AEEF
Accessibility requirements
Digital accessibility requirements are mandated under government policy and domestic law.
The Web Accessibility National Transition Strategy (NTS) requires that all government online information and services conform to Level AA of the Web Content Accessibility Guidelines (WCAG 2.0).
The Disability Discrimination Act 1992 (Cth) makes it unlawful to discriminate in the provision of goods and services, including online information and services, on the basis of a person’s disability. Advice from the Australian Human Rights Commission (AHRC) is that organisations should optimise documents for accessibility, provide them in at least two accessible formats and make sure websites conform to WCAG 2.0.
All visual communication developed by the Department of Education for web, screen or print must be created to maximise accessibility.
Two of the most important elements of accessible documents are the use of structure and the provision of text alternatives for images and graphs. Structured text allows applications like screen readers and some web browsers to understand how text is supposed to be treated, while alternate text provides a text version of things like pictures, graphs and charts, which can then be read out in place of an image.
Instructions for how to create proper accessible headings and create text alternatives for images and graphs in various applications can be found on the Accessible Digital Office Document Project website.
More information on WCAG
For more information on WCAG see www.finance.gov.au/publications/wcag-2- implementation/introduction.html#about.
The following table may be useful for complying with accessibility requirements. It illustrates the NYW colours and their WCAG rating based on the Contrast-A level threshold at www.dasplankton.de/ContrastA/.
Colour accessibility
HEX colour / #D0DD28 / #92C83E / #319647 / #FBB040 / #EF4136 / #BE1E2D / #2E3192 / #006FBA / #00AEEFtext on white background / Not compliant / Not compliant / Large text* only / Not compliant / Large text* only / Compliant / Compliant / Compliant / Not compliant
text on black background / Compliant / Compliant / Compliant / Compliant / Compliant / Large text* only / Not compliant / Large text* only / Compliant
* Large text = 14pt bold or 18pt normal
Examples — co-branding
The following examples demonstrate the correct hierarchy of state, sponsor and NYW logos and how the NYW logo and acknowledgement statement can be applied to publications.
National Youth Week annual theme
The theme and design for NYW changes each year. The NPG is responsible for choosing the theme and design.
While the theme and design change each year the NYW logo will remain unchanged, and will need to be included on all published material along with the acknowledgement statement.
See examples below.
Checklist
The following mandatory elements are included on each product:
§ National Youth Week logo
§ National Youth Week acknowledgement statement
Need Help?
Email the National Youth Week email on