An Advertising Analysis Assignment

An Advertising Analysis Assignment

OBJECTIVE:

* To understand the structure of advertisements by examining

the differences between the implicit and explicit messages of

advertisements.

MATERIAL:

* Lots of old magazines, scissors and glue, and large mounting

paper.

PROCEDURE:

* Lead a lecture, discussion or dictionary search for the

meanings of implicit, explicit, association and context.

* Then discuss, using samples of magazine advertisements, the

explicit and implicit messages of these ads. Ask: "What ideas

and images are the products being associated with?" (e.g. The

vodka bottle is in the middle of an upscale party. What does

this association therefore imply?) Discuss the differences

between the amount and kind of text versus graphics. Discuss

colors, angles and symbols within the ads.

ASSIGN THE FOLLOWING PROJECT:

* Find 3 magazine ads (vary the number to suit your needs)

* Cut out the ads

* For each advertisement, write/type a short paragraph which

explains the following:

*** What product is being sold?

*** How would you generally describe the ad?

*** What items, if any, are being associated with the

product?

*** What is the message(s) of the ad? Is it more implicit or

explicit? Explain!

*** Mount the ads and paragraphs on heavy paper with a title

and the student's name. It makes a good display!