AKU BACHELOR OF BUSINESS ADMINISTRATION BBA SEMESTER-I SYLLABUS

BBA101 : PRINCIPLES PRACTICESOFMANAGEMENT

Concept of Management: Definition, Nature,andscope,andoverall viewof Management,Relation with othersocial sciences and industry.

Evolution ofManagement thought:

(A)ClassicalTheoryofManagement.

(A1)Bureaucracy-IntroducedbyMaxWeber.

(A2) ScientificManagement-F.W.Taylor andhisfollowers.(A3) Process Management-H.Fayolandothers.

(B)NeoclassicalTheoryof Management.

(B1)HumanRelations-B.E.MayoandRoethlisberger

(B2)BehavioralScienceapproach-ByD. McGregor,A. Maslowothers.

(C)ModernManagementtheories:PeterDrucker.

ManagementFunctions:Planning,Organizing,Staffing,Directing,and Controlling.

ExecutiveFunctions: Production,Marketing,Finance,Personnel.

Planning: Concept,Nature,Importance, Objectives, Policies,Procedure,Strategies andMethod of Decision Making

Organization: Definition,Theories ofOrganization,Forms of organization,Formal andInformal Organization, Typesof FormalOrganizations,Departmentation,LineandStaffRelationship, Span of Management,Authority, Responsibility,Delegation,Centralization, Decentralization,Committees.

Staffing:Selection,Recruitment,Training, Development andWelfare

Directing:LeadershipandSupervision,MotivationandCommunication

Controlling:The Elements,Process and style ofControl,Techniques of control.SocialResponsibilityofbusiness

TextBooks:

KoontzandO’Donnel -Principles of Management,Essentials of Management.

TheoHaiman - ManagementTheoryandPractice.

ReferenceBooks:

P.F.Drucker -Management-Taskand Responsibility

P.F.Drucker -ThePracticeof Management

NewmanandWarren- Process of Management

E.F.L.Beach-ThePrinciples andPracticalManagement

H.F. Merril -Classics in Management – Preface

Mee J.E.-Management Thought in aDynamicEconomy

DanielA.Wren -TheEvolution of Management–Thought

S. N. Banerjee-Principles of Management

BBA102 : MICROECONOMICS

Section I

Demand,supplymarketequilibrium,DemandANALYSIS:Natureofdemandfora productindividualdemand,Marketdemand,determinantsofdemand,conceptsofincomeelasticityofdemand priceelasticityofdemand,revenue concepts.

Section II

Theoryofconsumerbehavior:Marginalutilitytheory:indifference curvetheory.

Theoryofproductionandcosts:productionwithonevariableinput:productionandoptimalinput proportions; two variable inputs:Theoryofcosts in short runand inlongrun.

Section III

Theoryoffirmandmarketorganization:pricingunderperfectcompetition;pricingundermonopoly,pureanddiscriminating;pricingundermonopolisticcompetition;pricingunderoligopoly, kinked demand curveand priceleadership.

TextBooks:

1.Samuelson, PNordhaus,W.(2009) Economics, 18th Edition, McGrawHillEducation.

2.Dwivedi,D.N.( 2008) ManagerialEconomics, 7thedition,VikasPublishingHouse.

ReferenceBooks:

1.Salvatore,D.((2006))ManagerialEconomicsinaGlobalEconomy,6thedition,OxfordUniversityPress.

2.Kreps, D.(2009). MicroEconomics forManagers, 1st edition,Viva BooksPvt.Ltd.

3.Peterson,L.andJain ((2006))Managerial Economics, 4th edition,PearsonEducation.

4.Colander, D, C (2008)Economics, McGraw HillEducation.

BBA103 : MACROECONOMICS

Section I

Introduction to macroeconomics:Macrostatic andmacro dynamics.

National Income: Concepts, analysis and measurement through double entry, sectoralaccountingandmatrixapproach.

Keynesian theory of income determination: Concept of employment, determinant ofmacroeconomics equilibrium with aggregate demand andaggregatesupplyanalysis.

Section II

Consumption:Meaning,determinantandimportance.Consumptionfunction.Theoriesofconsumption – absoluteincome, relative incomeandpermanentincome hypothesis.

Theoryofmultiplier:Incomegenerationprocessinastaticanddynamicsetting.Taxmultiplier,foreigntrademultiplierandbalancedbudgetmultiplierbankersfrommultiplierprocess, relevanceofmultiplier to adevelopingeconomy.

Section III

Theory of investment: Management efficiency of capital and measures to promoteinvestment,internalratedetermination– classical,non-classical andKeynesian control.

Inflation:Meaning, typesandtheories,stabilizationpolicies monetaryand fiscal policies.

TextBooks:

1.Soga,Erold,(2008) Macro Economics, 1st edition,Pearson Education.

2.Agarwal,((2010))MacroeconomicsTheoryand Policy, 1stedition, Pearson Education.

ReferenceBooks:

1.Dwivedi, D. N.,((2005)) Macro Economics, McGraw HillEducation.

2.Mishra, S. K. and Puri, V. K., ((2003)), Modern Macro-Economics Theory, HimalayaPublishingHouse.

3.Shapiro, E., ((2003)) Macro-EconomicAnalysis,McGrawHill Education.

4.Hirschey, Mark, (2009) Fundamentals of Managerial Economics, 9th edition, CengageLearning.

BBA104 :INFORMATIONTECHNOLOGYIN MANAGEMENT – 1[OFFICE /PRODUCTIVITYSUITES]

Section I

Basic components ofcomputersystem:Functional units andtheirinterrelation.

Types ofcomputersystem: Computer categoriesclassification.

InformationTechnology:Introduction,NewDevelopments,Information Systems,Softwareanddata,ApplicationofITinBusinessIndustry,Home,EducationTraining,EntertainmentArts,Science,EngineeringandMath.

Communication-TheElectronicWeb:NetworkApplications:Fax,voice,InformationServices,Person to person Communication,GroupCommunication;

LAN:Architecture,System;IntroductiontoWAN;LinkbetweenNetworks:DevicesMedia,Protocol and dialup access.

World WideWeb:Introduction,Webaccessthrough online services,UsingWebBrowser.

InternetandIntranet:MeaningofInternet;DifferencebetweentheInternetandIntranet:IntroductiontoTCP/IP;SettingupanInternet,whatisInternetaddressing,IPaddress;types ofInternetconnections, sendingandreadinge-mails.

Section II

MS-Excel:Conceptsofspreadsheet,buildingaspreadsheetapplicationusingformulae,conditionalcalculationsandinbuiltfunctions;printingworksheets;usinggraphplottingcapabilitiesofspreadsheetpackagetodisplayandprintgraphs;databasemanagementinterfacing spreadsheets withdatabasesystems;writingmacrosandcreatingcustomizedmenus withmacros.

MS-Word:Creatingandeditingfiles,basicformattingandtextenhancement,blockoperations,printing,filemanagementglobalsearchessubstitutions,specialprintfeaturesmergingfiles with mailmerge, checkingspelling with spellstar, indextableof contents.

MS-PowerPoint:Creationofnewslides;Slidesfromtemplates;Animationeffects;Insertingobjects in the slides;Creatinghyperlinks;embeddingaudio/videofiles.

Section III

Windows:WhatisWindows,usingtheprogrammemanagertorunprogramme,creatingandusingICONS,usingthefilemanagertoworkwithdirections,filesanddisks;customizingwindowswith the controlpanel,installingaprinterand usingthe print managerusingwindows accessories likewindowswrite, paintbrush etc.

Linux:Introduction;FlavorsofLinux–DebianFamily,RedHatFamily;GraphicalDesktopDisplayManagers–GNOME,Unity,KDE-features,functions,customizations,defaultprogrammes, softwaremanagement.LibreOfficesuite, GIMP,Inkscape, Scribus.

TextBooks:

1.ITL,ESL,(2005)Introduction toInfotech, 1stedition, Pearson Education.

2.Goyal,Anita,(2010)Computer Fundamentals, 1st Edition, Pearson Education.

ReferenceBooks:

1.JosephA.BradyandEllenFMonk,(2007)ProblemSolvingCasesinMicrosoftandExcel,FourthAnnual Edition,ThomsonLearning.

2.Rajaraman,V., (2009)Introduction toInformationTechnology, PrenticeHall ofIndia.

BBA105 : MARKETINGMANAGEMENT – 1[MARKETINGSALES]

Section I

Marketing:Natureandscopeofmarketing,conceptsoftraditionalandmodernmarketing,marketingenvironment-marketingand its environment.

Consumer BuyingBehaviour: Factorsaffecting,purchase behaviour.

Section II

Marketsegmentation:Nature,basisstrategies.

Marketingmix:Introductionfactorsaffecting.

Productdecisions:Productdefinition,newproductdevelopmentprocess,productlifecycle,positioning, brandingpackagingdecisions.

Section III

Pricingdecision:Importance,objectivesstrategies.

Product promotion:Promotionmixfactorsaffectingit.

Distribution: Channel decisions, types factors, physical distribution system itscomponents.

Marketing of services: Introducing services, characteristics, services marketing mix,successful marketingofservice, masteringservicequality.

TextBooks:

1.Kotler,Armstrong,AgnihotriandHaque,(2010),PrinciplesofMarketing-ASouthAsianPerspective, 13th edition,Pearson Education.

2.RamaswamyandNamkumar,S.,(2009),MarketingManagementGlobalPerspective:IndianContext,McMillan,Delhi.

References:

1.Saxena,Rajan, (2008),MarketingManagement,3rdedition,McGraw Hill Education.

2.Kumar,Arunand Meenakshi, N., (2009),MarketingManagement,VikasPublishingHouse.

3.Russel,Winer,(2007),MarketingManagement, 3rd edition,Pearson Education.

4.Kotler, Koshi Jha,(2009),MarketingManagement, 13 edition,Pearson Education.

BBA106 :COMMUNICATIVEENGLISH

Business Correspondence:Structureof a Letter,InquiryLetter, SalesLetter, OrderLetter,Complaints,ComplaintHandling, Routineletter

Government Correspondence: Memo,Agenda,Minutes, Proposals.

Writing Skills: ReportWriting, Composition (argumentative,explanatory,descriptive andnarrative),Paragraph writing

Grammar: Sentence Structure,Idiomatic UsageofLanguage,Tenses, Direct &IndirectParts ofSpeech,ActivePassiveVoice,Vocabulary.

SelectedShort Stories:

Threeshort storiesfrom thebook, “AddedValue:TheLife Stories ofIndian BusinessLeaders.”by PeterChurch,Lotus Collection, New Delhi.

1.RahulBajaj/BajajGroup(Page No. 20)

2.SubhashChandra/ EsselGroup/ZeeTV(PageNo.40)

3.NR Narayana Murthy/Infosys(PageNo. 148)

PreparationforJob:

WritingApplications for Jobs,PreparingCurriculumVitae,PreparingforInterviews, PreparingforGroupDiscussions.

TextBooks:

1.AddedValue:TheLife Stories ofIndianBusinessLeaders;PeterChurch;Roli Books.

2.Organisations - Structures,Processes and Outcomes; Richard Hall;Prentice HallIndia.

3.English forthe Secretary;YvonneHoban;Tata McGraw Hill.

4.Technical Communication : M. RamanS. Sharma; Oxford UniversityPress.

5.BusinessCommunicationProcess and Product :M.E.Guffey; ThomsonLearning.

ReferenceBooks:

1.HumanBehavior at Work;JohnW NewstormKeithDavis;Tata McGraw Hill.

2.TheMost Common Mistakes in EnglishUsage;Thomas Elliot Berry, TataMcGrawHill.

3.BusinessCommunication: R.K. Madhukar;VikasPublication.

BBA107– Lab: 104