Agricultural Extension Service
Fruit Division, Citrus Field /
Agricultural Research Administration
VolcaniCenter
/The Plant Council
Citrus BranchIn memory of Shmuel ‘Sam’ Ashkenazi, February 11, 2013, Beit Hagdudim, Avichail
We respectfully invite you to a conference of citrus farmers and a display of citrus varieties in memory of the late Shmuel ‘Sam’ Ashkenazi, the varieties man and director of the Citrus Department at the Agricultural Extension Service, to commemorate 20 years since his death.
The event will be held on Monday February 11, 2013, 1st of Adar 5773, at 8:00 a.m. – 1:00 p.m., at Beit Hagdudim in Moshav Avichail
The conference program includes
8:00 a.m.- Meeting, light refreshments and a citrus variety display
8:30 a.m. - Introductory address – Mr. Hanan Bazak, Director of the Agricultural Extension Service; Zvi Alon, Director General of the Plant Board; Dr. Yossi Greenberg, Director of the Fruits Division, the Agricultural Extension Service
8:50 a.m.- Addresses in memory of the late Shmuel ‘Sam’ Ashkenazi
9:00 a.m.- Objectives of the Ministry of Agriculture for the next five years– Mr. Yossi Yishai, Director General of the Ministry of Agriculture
9:30 – 11:10 a.m. – First session: marketing and markets
9:30 a.m.- Israel’s competitive ability in export markets in the world in view of increasing threats.
Guy Binshtock, CEO of Mehadrin Pri-Or Company
10:00 a.m.- The state of the citrus branch in Israel and the state of competitors
Tal Amit, the Plant Board
10:20 a.m.- Marketing and avertising of agricultural produce of high quality in a difficult, competitive market – Dudu Ivry, Tali Grapes.
10:40 a.m.– Review of activity in the growers’ organization - Chai Binyamini, Secretary of the Citrus Growers’ Organization.
10:50 a.m.- Break and light refreshments
11.20 a.m. – 1:00 p.m. – Second session: research and development of new varieties
11:20 a.m.- Treatment for increasing crop yields, regulating yields and increasing fruit size – Dr. Yossi Greenberg, Agricultural Extension Service
11:40 a.m. - New directions in research and development of variety improvement – Dr. Nir Carmi, Research Administration.
12:00 p.m.- The Odem mandarin – development of growing methods for improving fruit quality – Shuki Kanonicz, Agricultural Extension Service
12:20 p.m. - Characterization of ripening and flavor indices in new citrus varieties: Odem, Einat (Redson) and Aliza – Dr. Ron Porat, Agricultural Research Administration
12:40 p.m.- Salination in the aspect of fruit quality and variety / stock combinations – Dr. Eran Raveh, Research Administration
1:00 p.m. - Estimated ending time
The program is subject to change.
We shall be happy to see you
Michal AvrahamShuki Kanonicz,
Instructing coordinatorHead of citrus field
050-6241081050-6241474