Agent Activities

Agent Activities


Pre-Listing Activities

_____ 1. Make appointment with seller for listing presentation.

_____ 2. Send a written or e-mail confirmation of appointment & call to confirm.

_____ 3. Review appointment questions.

_____ 4. Research and print out all comparable properties currently listed.

_____ 5. Research and print out sales activities for past 12 months from MLS & public


_____ 6. Research “average days on market” for properties similar in type, price &


_____ 7. Download and review property tax roll information.

_____ 8. Prepare “comparable market analysis” (CMA) to establish market value.

_____ 9. Obtain copy of subdivision plat/complex layout.

_____10. Research property owner’s ownership and deed type.

_____ 11. Research property’s public record information for lot size and dimensions.

_____ 12. Verify legal description.

_____ 13. Research property’s land use coding and deed restrictions.

_____ 14. Research property’s current use and zoning.

_____15. Verify legal names of owner(s) in county’s public property records.

_____ 16. Prepare listing presentation package with above materials.

_____ 17. Perform exterior “curb appeal assessment” of subject property.

_____ 18. Compile and assemble formal file on property.

_____ 19. Confirm current public schools and explain their impact on market value.

_____ 20. Review listing appointment checklist to ensure completion of all steps.

Listing Appointment Presentation

_____ 21. Tour home with seller, taking notes on improvements as well as “need to do”


_____ 22. Give seller an overview of current market conditions and projections,

including absorption rate.

_____ 23. Review agent and company credentials and accomplishments.

_____ 24. Present company’s profile and position or “niche” in the marketplace,

overview of title company, home warranty, closing & relocation departments.

_____ 25. Present CMA results, including comparables, solds, current listings and


_____ 26. Offer pricing strategy based on professional judgment and interpretation of the

current market conditions.

_____ 27. Discuss goals to market effectively.

_____ 28. Explain market power and benefits of multiple listing service.

_____ 29. Explain market power of Web marketing, IDX and and our

various web exposure sites.

_____ 30. Explain the work the brokerage and agent do “behind the scenes” and agent’s

availability on weekends.

_____ 31. Explain agent’s role in screening qualified buyers to protect against curiosity


_____ 32. Present and discuss strategic master market plan.

_____ 33. Explain different agency relationships.

_____ 34. Review all clauses in listing contract and obtain seller’s signature.

_____ 35. Detail the listing process/steps.

_____ 36. Explain relocation process for new destination. Contact our Relo Dept.

After Listing Agreement is Signed

_____ 37. Review current title information.

_____ 38. Measure overall and heated square footage.

_____ 39. Measure interior room sizes.

_____ 40. Confirm lot size via owner’s copy of certified survey, if available.

_____ 41. Note any and all unrecorded property lines, agreements, easements.

_____ 42. Obtain house plans, if applicable and available.

_____ 43. Order yard sign and info box if applicable.

_____ 44. Prepare showing instructions for buyer’s agents and agree on showing time

window with seller.

_____ 45. Obtain current mortgage loan(s) information; companies and account numbers.

_____ 46. Check assumability of loan(s) and any special requirements.

_____ 47. Discuss possible buyer financing alternatives and options with seller.

_____ 48. Review current appraisal if available.

_____ 49. Identify Home Owner Association manager if applicable.

_____ 50. Verify Home Owner Association fees with manager – mandatory or optional

and current annual fee.

_____ 51. Order copy of Home Owner Association bylaws, if applicable.

_____ 52. Calculate average utility usage from last 12 months of bills based on seller

supplied information.

_____ 53. Research and verify city sewer/septic tank system.

_____ 54. Calculate average water system fees or rates from last 12 months of bills,

based on seller supplied information.

_____ 55. Or, confirm well status, depth, and output from Well Report conform with

Michigan Point of Sale Laws.

_____ 56. Prepare detailed list of property amenities and assess market impact.

_____ 57. Prepare detailed list of property’s “Inclusions & Conveyances with Sale”.

_____ 58. Compile list of completed repairs and maintenance items.

_____ 59. Explain benefits of Tomie Raines, Inc. Home Warranty to seller.

_____ 60. Assist sellers with completion and submission of TRI Home Warranty


_____ 61. When received, place Home Owner Warranty in property file for conveyance

at time of sale.

_____ 62. Have extra key made for lockbox.

_____ 63. Verify if property has rental units involved. And if so:

_____ 64. Make copies of all leases for retention in listing file.

_____ 65. Verify all rents and deposits.

_____ 66. Inform tenants of listing and discuss how showings will be handled.

_____ 67. Assist seller with completion of Seller’s Disclosure form.

_____ 68. Make available seller prepared property disclosures and lead based paint

disclosures, both online and at the home.

_____ 69. Complete “new listing checklist”.

_____ 70. Review results of Curb Appeal Assessment with seller and provide suggestions

to improve salability.

_____ 71. Review results of Interior Décor Assessment and suggest changes to shorten

time on market through staging.

_____ 72. Load listing into transaction management software program.

_____ 73. Schedule Sunday Open Houses.

_____ 74. Follow up with attendees.

_____ 75. Schedule Broker Open House for local agents.

Entering Property in MLS Database

_____76. Prepare MLS profile sheets, agent is responsible for “quality control” and

accuracy of listing data.

_____77. Enter property data from profile sheets into MLS database.

_____ 78. Proof read MLS database listing for accuracy.

_____ 79. Provide seller with signed copies of Listing Agreement and MLS Line Side.

_____ 80. Take additional photos to upload into MLS and use in flyers.

_____ 81. Meet with videographer for Visual Tour photos. Review and approve.

Marketing the Listing

_____ 82. Create print and internet ads with seller’s input.

_____ 83. Coordinate showings with owners, tenants and other REALTORS®. Return

all calls, weekends included.

_____ 84. Install electronic lock box, if authorized by owner. Program with agreed-upon

showing time windows.

_____ 85. Prepare mailing and contact list.

_____ 86. Generate mail-merge letters to contact list.

_____ 87. Order “Just Listed” labels and reports.

_____ 88. Prepare flyers and feedback faxes.

_____ 89. Review comparable MLS listings regularly to ensure property remains

competitive in price, terms, conditions and availability.

_____ 90. Prepare property marketing brochure for seller’s review.

_____ 91. Arrange for printing or copying of supply of marketing brochures or flyers.

_____ 92. Place marketing brochures in all company agent mailboxes.

_____ 93. Upload listing to company and agent internet sites, if applicable.

_____ 94. Mail “Just Listed” notice to all neighborhood residents.

_____ 95. Provide “Special Feature” card for marketing, if applicable.

_____96. Prepare home book of property information to be left at home for showings.

_____ 97. Review ads that are submitted to company’s participating internet real estate


_____ 98. Convey price changes promptly to all internet groups.

_____ 99. Reprint/supply brochures promptly as needed.

_____ 100. Review and update loan information in MLS as required.

_____ 101. Send feedback e-mails/faxes to buyers’ agents after showings.

_____ 102. Review weekly Market Study.

_____ 103. Discuss feedback from showing agents with seller to determine if changes

will accelerate the sale.

_____ 104. Place regular weekly update calls to seller to discuss marketing and pricing.

_____ 105. Promptly enter price changes in MLS listing database.

The Offer and Contract

_____ 106. Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and

prior to offer if possible.

_____ 107. Receive and review all Offer to Purchase contracts submitted by buyers or

buyers’ agents.

_____ 108. Evaluate offer(s) and prepare “net sheet” on each for owner to compare.

_____ 109. Counsel seller on offers. Explain merits and weakness of each component of

each offer.

_____ 110. Contact buyers’ agents to review buyer’s qualifications and discuss offer.

_____ 111. Confirm buyer is pre-qualified by calling loan officer.

_____ 112. Obtain pre-qualification letter on buyer from loan officer.

_____113. Negotiate all offers on seller’s behalf, setting time limit for loan approval and

closing date.

_____ 114. Prepare and convey any counteroffers, acceptance or amendments to buyers’


_____ 115. Fax copies of contact and all addendums to closing attorney and/or title


_____ 116. When Offer to Purchase contract is accepted and signed by seller, deliver to

buyer’s agent.

_____ 117. Prepare Pending folder with Offer to Purchase and deliver to Closing Dept.

_____ 118. Record and promptly deposit buyer’s earnest money into escrow.

_____ 119. Deliver copies of fully signed Offer to Purchase contract to seller.

_____ 120. Fax/deliver copies of Offer to Purchase contract to selling agent.

_____ 121. Fax copies of Offer to Purchase to lender.

_____ 122. Advise seller in handling additional offers to purchase submitted between

contact and closing.

_____ 123. Change MLS status to “Sale Pending”.

_____ 124. Update transaction management program to show “Sale Pending”.

_____ 125. Advise seller of worst and best case scenarios regarding financing process.

_____ 126. Follow the finance process and assist with required outstanding documents.

_____ 127. Order septic system inspection if applicable.

_____ 128. Receive and review septic system report and assess any impact on sale.

_____ 129. Deliver copy of septic system inspection and report to lender and buyer.

_____ 130. Deliver well flow test report copies to lender, buyer and listing file.

_____ 131. Verify pest inspection ordered, if requested.

_____ 132. Verify mold inspection ordered, if required/requested.

_____ 133. Follow loan processing through to the underwriter.

_____ 134. Add lender and other vendors to transaction management program so agents,

buyer and seller can track progress of sale.

_____ 135. Relay final approval of buyer’s loan application to seller.

Home Inspection

_____ 136. Coordinate buyer’s professional home inspection with seller.

_____ 137. Review home inspector’s report, if buyer provides.

_____ 138. Enter completion into transaction management tracking software progam.

_____ 139. Review buyer requested repairs.

_____ 140. Respond in writing to seller’s response.

_____ 141. Recommend/assist seller with identifying and negotiating with trustworthy

contractors for required/agreed repairs.

_____ 142. Negotiate payment and oversee completion of all required/agreed repairs on

seller’s behalf, if needed.

The Appraisal

_____ 143. Schedule appraisal.

_____ 144. Provide comparable sales used in market pricing to appraiser, if requested.

_____ 145. Follow up on appraisal.

_____ 146. Enter completion into transaction management program.

Closing Preparations and Duties

_____ 147. Make sure contact and all addendums are signed by all parties.

_____ 148. Coordinate closing process with buyer’s agent, buyers, sellers and lender.

_____ 149. Update closing forms and files.

_____ 150. Ensure all parties have all forms and information needed to close the sale.

_____ 151. Confirm title company to close property.

_____ 152. Confirm closing date and time and notify all parties.

_____ 153. Assist in solving any title problems (boundary disputes, easements, etc.) or in

obtaining death certificates.

_____ 154. Work with buyer’s agent in scheduling and conducting buyer’s final walk-

through prior to closing.

_____ 155. Research all tax, HOA, utility and other applicable prorations.

_____ 156. Request final closing figures from closing agent (attorney or title company).

_____ 157. Receive and carefully review closing figures to ensure accuracy.

_____ 158. Forward verified closing figures to buyer’s agent.

_____ 159. Request copy of closing documents from closing agent.

_____ 160. Confirm buyer and buyer’s agent received title insurance commitment.

_____ 161. Provide “Home Owners Warranty” for availability at closing.

_____ 162. Provide contact information for final utility readings.

_____ 163. Review all closing documents carefully for errors.

_____ 164. Forward closing documents to absentee seller as requested.

_____ 165. Review documents with closing agent (attorney).

_____ 166. Provide earnest money deposit from escrow account to closing agent.

_____ 167. Coordinate closing with seller’s next purchase, resolving timing issues.

_____ 168. Have a “no surprises” closing so that seller receives a net proceeds check at


_____ 169. Change MLS status to SOLD. Enter sale date, price, selling broker and

agent’s ID numbers, etc.

_____ 170. Close out listing in transaction management program.

Follow Up After Closing

_____ 171. Answer questions about filing claims with Home Owner Warranty company

if requested.

_____ 172. Through seller, answer questions the purchaser may have regarding the home.

_____ 173. Respond to any follow up calls and provided any additional information

required from office files.

_____ 174. Follow up with seller to verify satisfaction with the selling process.