Press release
August 2013
Villeroy & Boch Tiles at Cersaie 2013
Aesthetics and high quality, style and emotion –
Tile Collection 2014: Urban design meets international trends
For 2014, Villeroy & Boch Tiles presents a trendy tile collection for a sophisticated interior culture in private, public and semi-public settings. With a view to the current trends in the international interior field, Villeroy & Boch Tiles has developed four sustainable design themes and used innovative technology to transform them into high-quality ceramic tiles: Urban Construct stands for the aesthetics of simplicity, Urban Nature permits city life in harmony with nature, Urban Mix represents an individual, positively experimental lifestyle, and Urban Culture effectively combines stylistic elements from a variety of countries, eras and cultures with one another. The result is an emotional product combination that uses unique material effects and timeless designs to facilitate the creation of individual living areas and rooms.
Urban Construct – The aesthetics of simplicity
A world that seemingly never rests prompts the search for steadfastness. Increasingly complex processes call for clear structures as a rising flood of information fuels a longing for secure retreats. Under the Urban Construct design theme, Villeroy & Boch Tiles presents concepts that radiate power and strength through a combination of authentic materials with timeless design, transforming interior spaces into safe havens. Harmonious colour nuances in white, black and various shades of grey, combined with fine surface textures and discreet used effect, create an aesthetic of simplicity that brings solidity and transparency to design at the same time.
Urban Nature – Back to the roots
We are bringing nature back into our habitat as we rewrite the definition of the quality of life in the modern urban world: life in harmony with nature. Villeroy & Boch Tiles reflects this trend, with natural-looking ceramic finishes: authentic slate design, the look of floorboards and sandstone or marble structures all facilitate a rediscovery of old familiar finishes, in organic colour schemes ranging from white through crème, beige and greige to anthracite. The current interpretation of delicate shapes conveys a familiar feeling of protection and safety from the rough world while at the same time facilitating a modern lifestyle and traditional naturalness in the design of interior spaces – for a new and splendid symbiosis.
Urban Mix – Anything goes
Luminous colours, combined with pastel shades, open up broad scope for individual, experimental interiors – with an upbeat mood guaranteed, just as with the new ranges by Villeroy & Boch Tiles: the aesthetics are characteristically colourful, forming a natural unity with all the elements in the room. Anything goes as long as it makes life more colourful: from white to blue, green, yellow, orange and red to deep petrol, the law here is action and design, free of the limitations of rules. Whether flowers, hearts, comic book figures or a green meadow, or for that matter the irresistible interplay of bright, airy daylight with the shadowy colours of night, or exciting 3-D structures: here, fantasy knows no limits.
Urban Culture – A feeling of high quality
When history meets the modern era, elements from different countries and cultures are blended and various materials are stylishly combined with one another, the result is a fascinating cross-culture. Under its Urban Culture collection, Villeroy & Boch Tiles brings together tile ranges in which worldwide influences are palpable, in which old meets new. The focus throughout is upon the elegant appearance of the interior space. With a colour spectrum of white, nature, beige and grey, accentuated with gold and silver, together with an expressive play of light and shadow, interiors are possible in which the link between classical elegance and understated opulence radiates an irresistible harmony.
Your press contact:
Monika Roth
PR/Communication
Tel.: ++ 49 68 64 – 81 38 99
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V&B Fliesen GmbH
V&B Fliesen GmbH manufactures Villeroy & Boch brand-name tiles and is one of the world's leading manufacturers of ceramics. The company now operates in more than 80 countries. More than 850 people are employed at the company headquarters in Merzig and at its sites in Mettlach and La Ferté-Gaucher. High-quality materials are used in the manufacture of sophisticated premium ranges for the bathroom, living areas and architecture.