Spots N Dots
The Daily News Of TV Sales
December13, 2017
ADVERTISING INFLUENCES MILLENNIALS THE MOST
MILLENNIALS ARE ‘IMPULSE BUYERS’
Not only are millennials more likely to make purchases after seeing or hearing advertisements compared to older generations, about 81% of millennials surveyed made a purchase after seeing or hearing an advertisement in the last 30 days, according to the “2017 Advertising Survey” from B2B ratings and reviews firm, Clutch.
ChainStoreAge.com reports that despite millennials’ higher tendency for “impulse buying” when it comes to new products and brands, Baby Boomers and others over age 55, are less influenced by advertising. Only 57% made a purchase as a result of an advertisement — regardless of the medium.
About 54% of Baby Boomers trust TV and print advertising, and just 27% trust online and social media advertising. However, 64% of millennials trust TV and print advertising, and 51% trust online and social media advertising. Millennials higher trust level stems from having more resources available to discover if a brand’s message is misleading, the study said.
Overall, consumers view traditional advertising mediums — TV, print, and radio — as the most trustworthy, while they view online and social media advertising more skeptically, the report said.
Consumer income is also a factor in advertising influence. The study found that 83% of consumers with a household income over $100,000 were more likely to make a purchase as a result of an advertisement, compared to 68% of consumers with household incomes of less than $49,999. This is due to a higher disposable income and more spending power.
Overall, advertisements still influence 90% of consumers in their purchasing decisions, and consumers — regardless of generation — are most likely to make a purchase after seeing or hearing an advertisement on TV and in print, according to the study.
“Baby Boomers have already gotten set in their ways in regards to the brands they prefer, so an ad might not convince them to buy something,” said Rob Albertson, managing director of Bandwidth Marketing. “There’s an aspect of spontaneity in millennials that would cause them to try something.”
DISNEY/21st CENTURY FOX DEAL IS CLOSE
The New York Times reported last night that The Walt Disney Company is poised to complete a once-unthinkable deal to swallow most of Rupert Murdoch’s movie and television empire, a $60 billion-plus acquisition that would supercharge Disney’s global streaming-service ambitions.
Disney hopes to buy the 20th Century Fox movie and television studios; 22 regional cable networks dedicated to sports; Fox’s stake in the Hulu streaming service; cable networks like FX and National Geographic; and stakes in two overseas television-service providers.
ADVERTISER NEWS
Apparel and accessories retailer Charming Charlie and its subsidiaries filed for Chapter 11 bankruptcy on Wednesday, but they plan to restructure the business and debt, and most of its lenders have agreed with the plan. The company plans to close 100 of its 370-plus stores by the end of the year, according to Retaildive.com...Volkswagen is betting that there’s enough life left in the floundering U.S. compact sedan segment to draw new customers to the redesigned 2019 Volkswagen Jetta. The redesigned Jetta will appear in U.S. showrooms in mid-2018, and will continue to be equipped with the brand’s 150-hp 1.4-liter turbocharged I-4 engine. But it will now be mated to either an eight-speed automatic transmission or a six-speed manual gearbox.... Jewelry retailer David Yurmanhas launched a holiday gifting bot on Facebook Messenger, according to a Fashion Network post — a move that comes as luxury brands are increasingly rolling out chatbots of all kinds. The Facebook Messenger Gifting Bot lets customers shop David Yurman gift guides through Messenger by selecting a recipient type (Her, Him, Themselves), and then filtering through the gifts based on category, metals and price range...German discount grocer Lidl has recently switched gears and will now include in its expansion plans store locations the size of a drugstore — less than half the size of its original growth strategy, The NY Post has learned. After charging out of the gate in June with a bold plan to open as many as 100 locations over the next year — each about 36,000 square feet and built from the ground up — Lidl now wants to move into existing buildings as small as 15,000 square feet....PepsiCo has reserved 100 of Tesla’s new electric Semi trucks, in an attempt to reduce fuel costs and fleet emissions, a company executive said. Tesla has been trying to convince the trucking community that it can build an affordable electric big rig with the range and cargo capacity to compete with relatively low-cost, time-tested diesel trucks. PepsiCo’s 100 trucks add to orders by more than a dozen companies such as Wal-Mart, fleet operator JB Hunt and foodservice distribution company Sysco.... Supervalu has signed an exclusive multiyear deal with Instacart to provide updated e-commerce sites for its four retail banners, Cub Foods, Shop ‘n Save, Farm Fresh Food and Pharmacy and Shoppers Food and Pharmacy.... Dairy-free frozen desserts maker NadaMoohas received $4 million in investment financing from Canadian-based InvestEco Capital, the company said in a statement. NadaMoo will increase retail distribution of its plant-based treats next year to meet consumer demand for low calorie, dairy-free options in the frozen dessert aisle.... Imports by retailers are estimated to be up 1.5 percent in December, indicating that companies are expecting strong sales through the rest of the holiday season, according to industry group National Retail Federation (NRF).
NETWORK NEWS
For the second consecutive week, the first two hours of The Today Show on NBC has surged ahead of ABC’s Good Morning America in both the adult 25-54 demographic and overall viewers. In the time following the departure of Matt Lauer, The Today Show has beaten Good Morning America in total audience. The Today Show posted an average of 4.58 million viewers compared to Good Morning America’s 4.38 million. In the demo, Today averaged 1.64 million while GMA delivered 1.38 million, according to Nielsen. CBS This Morning averaged 916,000 total viewers in the demo with approximately 3.57 million total viewers. Typically, Good Morning America has the most overall viewers while The Today Show wins the demographic… …A new multi-camera comedy series has been given a straight-to-series order from ABC. The currently untitled series follows a stuck-in-his-ways, opinionated, fading TV star who moves in with his progressive daughter, her girlfriend and the child they’re raising together. The project is co-executive produced by Kenya Barris, who created the comedy Black-ishfor the network and Grown-ishfor Freeform, Julie Bean, and actor Alec Baldwin. Bean has served as the writer and co-executive producer of the ABC comedy American Housewife. She also wrote and co-executive produced Mike & Molly for CBS, and worked on other projects including NewsRadioand Gary Unmarried. Baldwin may also star in the series. It’s being produced by ABC Studios……Alec Baldwin will also host the return of Match Game on Wednesday, December 20th at 10 PM on ABC. The game features four contestants vying for a chance to win $25,000 as they attempt to match the answers for six celebrities in a game of fill-in-the-missing blank. Celebrity panelist for the show include Amy Sedaris (Stranger with Candy), comedian Chris D’Lia, Constance Zimmer (UnREAL), Tony Award-winner Jane Krakowski (30 Rock, Unbreakable Kimmy Schmidt), Rick Fox (Greenleaf, NBA Champion), and Tituss Burgess (Unbreakable Kimmy Schmidt). Baldwin executive produces Match Game along with FremantleMedia North America’s Jennifer Mullin, Scott St. John, and Mallory Schwartz……A new court show featuring social media phenom Judge Frank Caprio, has been picked up for the Fox Television Stations for a fall 2018 national launch. The first-run series will air on 9 Fox O&Os including New York & Los Angeles. Caprio recently garnered national attention when videos from his courtroom were posted online and went viral. His interactions with defendants trying to talk their way out of traffic and parking citations, among other minor criminal offenses, have earned him online accolades and a huge following. The new show will feature real-life cases directly from Caprio’s courtroom in Providence R.I. ……While discussing the Golden Globe nominations for This Is Us, writer and, producer Dan Fogelman offered a few hints as to what viewers can expect when the show returns for the second half of the season on Tuesday, January 2nd. He pointed out that fans will be exposed to the fallout from character Kevin Pearson’s DUI and he plans an intensely dramatic scene between the family members.
BIGGER IS NOT ALWAYS BETTER
Bigger is Not Always Better when it comes to developing healthcare advertising for your station.
Remember, for every hospital that is number one in a market, there are two that want to be. When it comes to profit and ad spending, the services hospitals provide are more important than how large they are. The largest hospitals also tend to provide level one trauma care - and often lose money.
A hospital in your market may be 1/3 the size of the largest hospital yet generate 3x the profit and have 3x the ad budget. The important thing when targeting a hospital is to look at the services they provide.
Hospitals get their patients in two ways: one is physician referrals; the other is consumer driven. Today, patients have access to an abundance of healthcare information that can be confusing at best or misleading at worst. In areas of care such as cancer, cardiology and orthopedics, the decision where to get treatment is often driven by consumer research. The challenge hospitals face is reaching those who have already been diagnosed and are in the decision-making mode for treatment.
We’ve learned over the years that when developing a relationship with a healthcare provider in your market, the more you understand their goals, the more successful you’re going to be. For more info, please CLICK HERE.
GOOGLE PULLS AHEAD OF FACEBOOK
Google and Facebook have long been fighting for referral traffic, but Google came out on top in 2017. A study by Parse.ly found that in 2017, Google was responsible for 44 percent of external referral traffic on web publishers’ sites and Facebook was responsible for 26% of that referral traffic, per Recode. The study looked at 2,500 publishers. The numbers are a dramatic change from the first month of 2017, when Facebook provided 40% of external referrals, and Google provided 34%. Facebook has made some important moves in the last few years that could have had an effect on the numbers. Last year, Facebook altered its algorithm to prefer posts from family and friends, rather than publishers. While that does not mean publisher posts were not seen, it became a lot more difficult without paying to increase reach. Facebook also prefers videos posted directly to Facebook, rather than from YouTube or another external site, which does not always give viewers a reason to click to that publisher’s website.
ACCOUNT ACTIONS
Adage.com says MediaComis poised to win media duties for Uber in North America, quoting sources with knowledge of the matter. Most recently, Uber worked with Interpublic Group of Cos.’ Initiative in some of its media markets including North America. An Initiative spokesperson said in October the agency would “not be participating in any review that Uber calls.” Uber Technologies Inc. spent an estimated $72 million in measured media in the U.S. in 2016, according to Kantar Media.
VERIZON MAKES NFL STREAMING DEAL
The National Football League and Verizon have renegotiated their deal to stream football games on mobile devices. According to CBS Sports, the deal is worth $2.5 billion over five years, and means Verizon will be the exclusive streaming partner of the NFL, and “will stream in-market and national games, including national pre-season, regular season, playoff games and the Super Bowl nationwide, regardless of mobile network.” Verizon’s previous deal with the NFL only allowed streaming to cell phones or other devices with screens under seven inches. This deal allows Verizon to stream to nearly every device. While all in-market games will be included, out-of-market games will still require a cable subscription and login. The games will include ads, and it seems likely Verizon’s sales team will tout their ad-targeting abilities that advertisers might not be able to find on TV.
DONE DEALS
Telemundo names Will Hildebrandt Vice President of Sales for WZDC, Telemundo 25 in Washington, D.C. Hildebrandt has, for the past four years, served as director of business development for the Telemundo Station Group. In addition, Janette Luvianowill lead the station’s newsroom as News Director, and Nestor Alvarengawill oversee and execute the station’s community affairs strategies as Community Manager....Kristen Cavallo, a longtime industry veteran has been named CEO of The Martin Agency. Cavallo spent more than 12 years with the agency before joining Interpublic Group shop MullenLowe. She replaces Matt Williams, who’s status at the company is unknown.
NOTE: The annual subscription rate for Spots n Dots will increase to $350 per year for single stations, and $450 per year for duopolies as of January 2018. If you wish to extend your subscription before 12/31 at the current rate, write to . But that offer only applies to renewals due in the first quarter of 2018.
AVAILS
WSET ABC-13, Lynchburg, VA, is looking for a motivated Local Sales Manager to lead their local sales team in exceeding budgets on multiple platforms and coach and mentor a team of motivated sellers. This position requires an individual who has strong leadership skills and can or wants to lead a local sales team. Client engagement is a top priority. Candidate must have at least 3 years broadcast sales experience, and a passion for new business development. Let’s talk! APPLY HERE. EOE.
Hot market? FOR SURE! Orlando, Florida. Sales Manager opening at WKMG News 6. Lead Local and National AE’s to perform at the highest level by getting results for all of our partners. Create, implement and execute client campaigns that will deliver trackable results. Motivate sellers, hold people accountable, manage inventory and utilize all media assets daily. Work closely with DOS and the entire sales team to exceed budgets and outperform the market. Please send resume to . EOE.
WAVY-TV10 and WVBT FOX43 in the Norfolk, VA, market seeks a results-driven Account Executive. This experienced sales professional must have a winning attitude and a desire to succeed! Responsibilities include managing agency business, new business generation, client relationship building, and presentation to a diverse customer base. The position requires excellent communication, customer service, and time management skills. The ideal candidate will be a people person who is responsible for developing large-scale new business clients and growing digital revenue! CLICK HEREfor more info or to apply now. EOE.
WROC-TV 8, a CBS Affiliate, seeks a Chief Engineer to oversee the day to day operations of the Engineering Department and is responsible for the maintenance of all broadcast technology and equipment at the station and transmitter sites. Assigns projects to staff and verifies that deadlines are being met. Bachelor’s Degree in Engineering, Communications, or equivalent combination of education and work related experience preferred. CLICK HEREfor more info or to apply now. EOE.
WTOG-TV, CW44 in Tampa/St. Petersburg is looking for an experienced salesperson to sell multi-platform media and marketing solutions. The ideal candidate has a proven track record of success in online and offline media sales with a demonstrable record of successful prospecting, closing and retaining new advertisers. 4+ years of media sales experience, including digital experience. CLICK HEREto apply, and be prepared to submit a resume. And please pass this along if you know a qualified candidate who should apply! WTOG is an EOE.
Another season of “The Bachelor” is coming up! I heard that there are four women named Lauren. Everyone had a good laugh — even the eight contestants named Ashley.–Jimmy Fallon
I wouldn’t call it ‘passive aggressive’, but I do send the glitter Christmas cards to the people who annoy me the most.–FunnyTweeter.com
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SPOTS N DOTS
The Daily News Of TV Sales
December13, 2017
Phone: 888-884-2630