ACTION PLAN

Grow Your Traffic, Grow Your Income

Module 2: How to Come up with Irresistible Offers that They'll
Love to Buy

Your Company Name/Title
Tagline:
Date:

Complete this action plan and the accompanying exercises to create a foolproof system for powerful calls-to-action—and get into the habit of using the checklist!

ACTION PLAN: MAKE THE MOST OF YOUR CALLS-TO-ACTION

Don’t miss a single, vital ingredient!

1.  Determine what content you can produce:

  • Immediately
  • Next
  • Within the year

Current “Hot” Topics in your field: / Evergreen (always needed):
When can my products be ready? / Product
  • Within a week
  • Within a month
  • Within six months
  • By the next seasonal holiday
  • Other
______
  • Paid
  • Free
/ Name:
Product Type:
What it does:
Who it is for:
  • Within a week
  • Within a month
  • Within six months
  • By the next seasonal holiday
  • Other
______
  • Paid
  • Free
/ Name:
Product Type:
What it does:
Who it is for:
  • Within a week
  • Within a month
  • Within six months
  • By the next seasonal holiday
  • Other
______
  • Paid
  • Free
/ Name:
Product Type:
What it does:
Who it is for:
When can my products be ready? / Product
  • Within a week
  • Within a month
  • Within six months
  • By the next seasonal holiday
  • Other
______
  • Paid
  • Free
/ Name:
Product Type:
What it does:
Who it is for:
  • Within a week
  • Within a month
  • Within six months
  • By the next seasonal holiday
  • Other
______
  • Paid
  • Free
/ Name:
Product Type:
What it does:
Who it is for:
  • Within a week
  • Within a month
  • Within six months
  • By the next seasonal holiday
  • Other
______
  • Paid
  • Free
/ Name:
Product Type:
What it does:
Who it is for:

1.  Use this checklist to ensure you make the most of every place to naturally put a call to action:

Platform / Places for CTAs
Your website or blog /
  • In a web form
  • On a button
  • In a Resource Box (at the end of a post or article)

Your emails /
  • After main point or question (usually middle of email)
  • At end of email body
  • In a P.S.
  • Combined with your signature

Forums you belong to /
  • Combined with your signature
  • On landing pages your signature URL goes to
  • In forum Special Offers sections
TIP: ALWAYS check the forum rules about using links and CTAs.
(You’ll often find they differ with each forum.)
YouTube /
  • Verbal CTA
  • CTA screen
  • Annotation CTA (clickable)
  • Insert CTA:
  • Beginning screen
  • Middle of video
  • End of video
  • Ad overlay (if you have Google AdWords enabled)

Platform / Places for CTAs
Facebook /
  • Custom tab
  • Add CTA button to Your Facebook Cover photo
  • Your ads and sponsored posts

Instagram / Buttons currently offered with Instagram ads:
  • Shop now
  • Sign up
  • Install Now
  • Follow
TIP: PAIR CTA WITH RELEVANT HASHTAG
Twitter /
  • Ask for a retweet
  • Ask for a follow
  • Use a bit.ly or Ow.ly link shortener
TIP: REMEMBER THAT TWITTER LINKS WILL BE SHORTENED TO 23 characters
LinkedIn /
  • Your Profile
  • Summary
  • Headline
  • Projects
  • Websites
  • Your Contact section
  • Publications

Pinterest /
  • Customer CTAs
  • Lead generation CTAs
  • Visitor generating CTAs
  • Post/Sidebar CTAs

2.  Go over your current offers and links. Are there ideal, natural places to add some of these CTAs? (If so, add them!)