13227: 82060 - Project M 2016 Cup video
Accessibility Script for 82060_PROJM16_v1_3a_approval
Duration 01:49 minutes
Audio
Sound of Shell music commences slowly, ambient
Vision
Moving shot of white line marking on road
Text displays
PROJECT M
Vision
Out of focus time-lapse of city street
Text displays
PROJECT MOVEMENT
Vision
Wide time-lapse of road traffic interchange
Text displays
PROJECT MEGACITIES
Vision
Gordon Murray at drawing board
Text displays
PROJECT MURRAY
Vision
Aerial view of street
Fast cut montage of city shots
Lights on in building at night
Text displays
PROJECT M
A CAR FOR OUR CITIES
Night time view of city skyline
Text displays
THE FUTURE OF CAR MANUFACTURING
PROJECT M MEETS 3D PRINTING
Matt Brewerton in voice over
“We were aiming to improve on an already very well-refined car.
Vision
Computer screen showing dimensions graph
Out of focus black text box with white outline, comes into focus
Text: 6 WEIGHT Reversing the trend towards larger, heavier cars
Black model car and green model car on scales against b/w background. The black car outweighs the green one
Matt Brewerton on camera
Text displays
MATT BREWERTON
SENIOR DESIGN ENGINEER AT GORDON MURRAY DESIGN
“To get the holistic weight saving…
Matt Brewerton in voice over
…we nearly always have to design and manufacture those parts ourselves. That's where the 3D printer really came in.”
Vision
Out of focus close up of light inside 3D printer
Wide exterior of 3D printer room, Matt appears and walks into the room
Closer shot of Matt entering printer room
Close up of Matt looking at Stratasys 3D printer plate, zoom in
Matt Brewerton in voice over
“As technology is developed, as the quality develops, it becomes a much more viable technology
for small volume manufacture.
And, as that technology continues to develop, and the cost of it comes down, for mass production
it will become more and more viable.”
Vision
Close up of internal parts of printer x 2
View of printer display panel showing details of current job x 2
Printer parts in motion
Matt looks at printer pane
Matt leaves printer room
Wide of Matt walking out of room
Matt Brewerton in voice over
“It doesn't need to be a complex part. It can be a part…
Vision
Close up of cup and handle
Closer view of cup
Cup sitting on desktop with Matt’s fingers picking it up
Close up of cup in Matt’s hands
Matt Brewerton on camera
…that's been made a certain way for hundreds and thousands of years…
Matt Brewerton in voice over
…like a cup. We can very quickly and very easily…
Vision
Close up of Matt’s hands handling cup
Different angle of Matt’s hands handling cup
Matt Brewerton on camera
…change any feature on here.”
Matt Brewerton in voice over
“If this handle is no longer fit for function and I want a bigger handle, or I want a different shape handle, I can change that within 20 minutes on the computer and then, within a few hours, have another cup.
3D printing was…
Vision
Matt’s hand on computer mouse
Computer screen graphic of handle dimensions being adjusted
Computer screen 3D model graphic of cup
Matt’s hand on computer mouse
Matt in profile from right rear
Rear view of Matt viewing cup dimensions on computer screen
Series of computer screen graphics showing cup specifications being adjusted
Matt Brewerton on camera
…a key aspect…
Matt Brewerton in voice over
…in the manufacture of this vehicle. We can produce parts…
Vision
Line up of parked small model green cars
Pan up to single green car parked horizontally between two vertical rows of black and white cars
Matt Brewerton on camera
…throughout the interior, or throughout…
Matt Brewerton in voice over
…the exterior, to provide both functions and also aesthetics.”
Vision
Close up of printer parts reading data and moving
Matt Brewerton in voice over
“We would have been a lot more constrained from a design point of view, and it would have ultimately affected the final design.
The materials that are available to us to 3D print are constantly evolving and constantly improving.
As time goes on, we will ultimately be able to print an entire car with a 3D printer.”
Vision
Line up of parked small model green cars, pan left
Close up of 3D model of cup on computer screen
Close up of printer parts moving
Small black model car and green car sitting on each side of scales on top of pile of expense receipts
Pan right to close up of small green car which sits on a smaller pile of receipts
Matt Brewerton on camera
“We need to make the best use of the technology…
Matt Brewerton in voice over
…that we have at our fingertips.”
Vision
Matt’s fingers place cup on surface, he touches its rim
Close up of cup
Audio
Background music ends
Graphic
Shell Pecten
©Shell International Limited 2016
Audio
Shell outro sting.
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