About Our Giving Program
Phone: 919-828-5805 Fax: 919-828-5825
ABOUT OUR GIVING PROGRAM
Whole Foods Market’s Giving Program is dedicated to helping registered nonprofit organizations in our stores’ local communities
that have limited budgets and big hearts. Our giving program supports organizations that address community issues, such as: hunger relief, environmental concerns, organic and sustainable agriculture, animal welfare and health/social services. Our focus is to support innovative groups that share in our Mission & Values, and strive to make the world a better place.
Our Core Values
include sustainability, community support, healthy eating education and a commitment to local growers.
Typically, The Whole Foods Market Giving Program seeks out organizations with small budgets, low overhead and direct
community impact. Not all requests can be honored, and those that are not submitted at least 90 days in advance, that are
incomplete or that are to benefit individuals or for profit organizations will not be considered.
The Whole Foods Market Giving Program does not provide monetary funding for politically affiliated groups.
ABOUT 5% DAY
Community 5% Days are held once per quarter in individual stores. Please note that each store has its own 5% Day schedule and application timeline. On event day, selected organizations receive 5% of the store’s total net sales for that day. The success of 5%Day depends largely on the participation and commitment of the designated non-profit organization. Designated organizationssign a contract with Whole Foods Market committing to a significant level of promotional support surrounding the 5% Day. 5%Day contracts base requirements often include promotion of 5% Day through press releases, social media, website, ads incommunity papers, flyers, in-store bag stuffers, public service announcements on local radio stations, and/or emailcommunication with members and supporters. In addition, each group will work with the store Marketing Team Leader to outlinea fun and unique promotion agreement specific to the nonprofit and its reach. Our stores also assist in promoting the event, butwe have found the greatest success stories revolve around the level of commitment shown by the organization the 5% Day ismeant to benefit.
Organizations that are eligible for a 5% Day must meet our giving guidelines and be a registered 501 (c) 3 organization.
Organizations can only be selected to participate in 5% Day once every two years, and priority will be given to
applications that have not yet benefitted from 5% Day in our store. *Please note this INCLUDES participation in 5% Day
at other local Whole Foods Markets, disclosure of which is required on the application.
Organizations applications will be reviewed by WFM quarterly. Each quarter, 3-5 organizations will be added to our
Team Member vote ballot. Once voted on, the organization that receives the most Team Member votes will be the
beneficiary for the next 5% Day. The runner up will automatically go on the ballot again the following quarter. All other
organizations will be filed and reevaluated each quarter.
Whole Foods Market reserves the right to forego Team Member voting once per year, if store leadership decides to host
5% day in conjunction with multiple markets, for an organization with larger reach.
Applications may be prioritized based on proximity of the organization, or organizations reach, to the store receiving the
request. Stores reserve the right to defer application to another Whole Foods Market location if deemed appropriate.
To apply for a 5% Day, please complete the following application. (Incomplete applications will not be considered for a donation)
Attach your organizations:
501(c)(3) form
Mission Statement
A description of organizations outreach, memberships, contributors and partners
List of current programs
Submission of a completed application is not an agreement to honor your request
If approved, you will be required to complete a 5% Day Contract, which details your promotional commitment to this program.
Completed applications can be returned to:
Whole Foods Market, Raleigh
3540 Wade Avenue
Raleigh, NC 27607
919-828-5805 FAX: 919-828-5825
Attach your organizations:
501(c)(3) form
Mission Statement
A description of organizations outreach, memberships, contributors and partners
List of current programs
5% DAY APPLICATION
TODAY’S DATE:______
SECTION 1: ABOUT YOUR ORGANIZATION
ORGANIZATION NAME:______
CHARITABLE NON-PROFIT 501(C)(3) CERTIFICATE # (ATTACH COPY OF CERTIFICATE):______
STREET ADDRESS:______
CITY STATE ZIP:______
CONTACT NAME:______
TITLE:______
PHONE NUMBER:______FAX NUMBER:______
EMAIL:______
WEBSITE:______
FACEBOOK/TWITTER/SOCIAL MEDIA:______
DATE ORGANIZATION WAS ESTABLISHED:______
PLEASE CHECK ONE CATEGORY THAT BEST DESCRIBES THE PRIMARY SERVICE YOUR ORGANIZATION PROVIDES:
❏ ENVIRONMENTAL ❏ SOCIAL SERVICES ❏ HEALTH & WELLNESS ❏ HUNGER ❏ ANIMAL WELFARE
❏ ORGANIC/SUSTAINABLE AGRICULTURE ❏ OTHER (SPECIFY)______
WHAT LOCAL AREAS DO YOU WORK IN:______
WHERE IS YOUR SUPPORT BASE LOCATED:______
HOW MANY MEMBERS/SUPPORTERS DO YOU CURRENTLY HAVE:______
WHAT METHODS DO YOU USE TO REACH/COMMUNICATE WITH YOUR SUPPORTERS:______
______
SECTION 2: ABOUT YOUR BUDGET
WHERE DOES YOUR GROUP GET FUNDING? ______
ARE YOU PART OF A LARGER ORGANIZATION OR DOES YOUR GROUP RECEIVE FUNDS FROM LARGE CORPORATION?
❏ YES ❏ NO IF YES, WHO?______
WHAT IS THE OVERALL ANNUAL BUDGET FOR YOUR ORGANIZATION? ______
WHAT PERCENTAGE OF YOUR GROUP’S BUDGET WENT TO OVERHEAD IN THE LAST FISCAL YEAR?______
WHAT PERCENTAGE OF YOUR GROUP’S BUDGET WILL GO TO OVERHEAD IN THE CURRENT FISCAL YEAR?______
SECTION 3: ABOUT YOUR REQUEST
IS THERE AN EVENT OR PROGRAM THAT 5% DAY WILL DIRECTLY SUPPORT?______
______
HAVE YOU SUBMITTED THIS REQUEST TO ANY OTHER WHOLE FOODS MARKET STORE? ❏ YES ❏ NO
IF YES, WHICH STORE(S)?______
HAS YOUR GROUP EVER RECEIVED SUPPORT OR FUNDS FROM ANY WHOLE FOODS MARKET STORE? ❏ YES ❏ NO
IF YES, WHEN? ______AMOUNT? ______
FROM WHICH STORE(S)? ______
WHY DO YOU WANT TO PARTNER WITH WHOLE FOODS MARKET FOR THIS EVENT?______
______
IS THERE A SPECIFIC MONTH OF THE YEAR IN WHICH 5% DAY WOULD WORK BEST FOR YOU?______
ARE THERE ANY MONTHS IN WHICH YOU CANNOT SUPPORT A 5% DAY?______
TELL US HOW YOU WOULD PROMOTE 5% DAY TO THE COMMUNITY AND YOUR SUPPORTERS: ______
LIST SOME POTENTIAL CROSS-PROMOTIONAL IDEAS THAT INVOLVE YOUR ORGANIZATION AND WHOLE FOODS MARKET:
THESE CAN BE IDEAS SUCH AS: * ACTIVITIES FOR TEAM MEMBERS * CUSTOMER INVOLVEMENT/CLASSES
* EDUCATION IN OUR STORE * PRE-PROMOTIONAL EVENTS OR TIE IN * GIVEAWAYS
* BLOG/WEB/MEDIA *COMMUNITY OUTREACH ETC.
______