“LOANING STRATEGY OF I.C.I.C.I BANK”
A report submitted to IIMT, Greater Noida as a part fulfillment of full time Postgraduate Diploma in Business Management.
SUBMITTED TO: SUBMITTEDBY:
PREFACE
The success of any business entity solely depends on how effectively does it utilizes its optimum resources and how soon does it make arrangements for the removal of the customer’s grievances. Moreover, the company should always be ready to make necessary changes according to the requirement in order to attract more customers so as to maintain a substantial growth in the market. The topic given to me was:
“ LOANING STRATEGY of ICICI BANK ”
I have tried to put my best efforts to complete this task on the basis of skill that I have achieved during my studies in the institute.
I have tried to put my maximum effort to get the accurate statistical data. If there is any error or any mistake in collecting the data, please ignore it.
CERTIFICATE
TO WHOM IT MAY CONCERN
This is to certify that project work done on “LOANINSTRATEGY OF ICICI BANK” submitted to A in partial fulfillment of the requirement for the award of degree of Post Graduate Diploma in Business Management is a bonafide work carried out by him under my supervision and guidance. This work has not been submitted by any where else for any other degree/diploma. The original work was carried during May 10 to July 5 in ICICI BANK (LOANING DPT.).
Date: Name of guide:
ACKNOWLEDGEMENT
It gives me immense pleasure and sense of accomplishment in presenting
My project report on “Loaning Strategy of ICICI Bank” as a partial
fulfillment of the requirement of PGDBM.
No task however small can be completed without proper guidance, co-operation and encouragement. This acknowledgement transcends the reality of formality, hence I would like to express my deep gratitude to all those behind the scene who have helped me to transform the idea into a working project.
I extend my heartfelt thanks to Mr. R. P. SINGH, BRANCH MANAGER, ICICI for giving me this opportunity and for his guidance and help towards completion of this project.
I would also like to thank my internal guide for providing guidance to me at every crucial stage of this work.
We express our gratitude to our parents who financed this project.
The study has indeed helped me to explore more knowledgeable avenues related to my topic and I am sure it will help me in my future.
A final vote of thanks to all those whom I have failed to acknowledge or missed out.
DECLARATION
I, student of Batch in , hereby declare that, this Project Report under the title “Loaning Strategy of ICICI Bank” is the record of my original work under the guidance of Mr. Ravi Pratap Singh(Branch Manager), ICICI Bank. This report has never been submitted anywhere else for award of any degree or diploma.
Place:
TABEL OF CONTENT
CONTENTS PAGE NO.
1. Executive Summary 1
2. Introduction 4
3. Objective 6
4. Methodology 7
5. Literature Review 10
6. Company Profile : 13
i. Name of the company 13
ii. Head Office 14
iii. Branch Office 15
iv. Historical Background 15
v. Vision and Mission Statement 18
7. Trade Profile : 21
i. Main Business 21
ii. Ancillary Business 22
8. Competitors 31
9. Promoters 58
10. Research and Development Activities 65
11. Human Resources Policies 84
12. Marketing Policies 89
13. Government Policies 103
14. Management Team 114
15. Company’s Product Line 121
16. Feature of the products 125
17. Tax Aspect 196
18. Major Problems 201
19. Achievements 204
20. Market Position 208
21. Philosophy of ICICI Bank 214
22. National and International Image 217
23. Future Prospects 222
24. Job Profile 229
25. Suggestions/Recommendations 235
26. Conclusion 237
27. Bibliography 238
28. Words of Thanks 239
EXECUTIVE SUMMARY
The project titled “LOANING STRATEGY OF ICICI” is done as the part of partial fulfillment of my PGDBM curriculum. It explains the modes and methods in which the bank make available of the cash to those who approaches them. It tells about various kinds of loans which the bank offers. It also tells about the basic requirement and various other necessary documentation to be furnished in order get the loan sanctioned.
The main objective of the present study is to know to how extent the customers are benefited with the present offering and also, whether the repayment mode is satisfactory or not according to the capacity of each individual so that there is no additional burden levied upon them. Moreover, to ascertain how easily the loan is available without any hazels.
Key result areas:
· Immense learning
· Experiencing the actual workplace atmosphere
· I’ve come up with not only a project report but also with immense knowledge
· Got to know about the level of loaning tendency of the people
· Skills required for building a long term relation with the customers.
· Improved listening and communication skills
· Enhancement of the convincing power due to increased knowledge
· Got to know about the operations and hierarchical structure of the company
Reporting:
I reported to branch manager, loaning department who was my company guide throughout these six weeks.
How did I apply my learning at IIMT?
During my project I could correlate the teachings that IIMT Greater Noida.had granted me during the first year. All the theoretical knowledge that I had obtained from the classroom teachings, I could relate it to the pragmatic situations. From all the theories and the research methodologies to the role plays that were held during the soft skills classes were of great help. Also the pressure that we are made used to was of great help in the pressure cooker scenarios. The text books provided by the college were also used in the summer training. period.
Learning during summer training-
Though everyday life teaches us many things, but these three months were a whole lot than just a summer training program. What more can one aspiring PGDBM (equivalent to MBA) graduate ask for than a real corporate learning, where one experiences the truths of the very glamorous and affluent corporate world. I learnt the corporate behavior in addition to the knowledge that the workplace taught me. Although having role plays in the soft skills classes gives us a rough idea, but being in the corporate world is something different. I learnt how to work under someone and the tact to face the stress that this world has to offer. Besides all that, I can confidently say that this summer training has helped me improve my knowledge , communication skills , analyzing ability, skill set and has also taught me as how to balance the personal and private life.
INTRODUCTION
The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE.
After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry, and the move towards universal banking, the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both entities, and would create the optimal legal structure for the ICICI group's universal banking strategy. The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost deposits, greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transaction-banking services. The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of operations, seamless access to ICICI' s strong corporate relationships built up over five decades, entry into new business segments, higher market share in various business segments, particularly fee-based services, and access to the vast
talent pool of ICICI and its subsidiaries. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been integrated in a single entity.
OBJECTIVE OF THE PROJECT
Project Title:
“Loaning strategy of ICICI Bank”
Objective:
· To study the working of loan department
· To study the working of operation department
· To study the working of field investigation department
· To study the working of credit department
· To find out the costumer satisfaction with a particular brand and find out the opinion and suggestions of the consumers
METHODOLOGY
The methodology is an integral primary part of the project work. Every project has been undertaken in and definite manner, which forms the validity of the report. The project undertaken by me is also based on a definite method, which is usually found in most of the training projects. The methodology in my project is based on the following manner in a sequential order: -
Data Collection
1. Data Collection (types of data).
2. Source of data collection.
3. Methods of data collection.
Data Collection
The collection of data is a core part of every activities relating to managerial decisions. The information derived from such data is closely analyzed, Interpreted and a conclusion has been arrived on which other decisions are totally depends.
There are various sources from where data can be collected any there also most appropriate methods in the application of which we can collect the data. In the application of sources and methods the reliability and accuracy must be well judged prior to collection. The whole study has been worked out depending on the data availed from.
Sources of data collection
There are two sources on which data can be collected via primary source and secondary source. The data which are prepared from the main proposed and researcher or owner it is called primary source and the data collected from this source is called primary data. The data which is collected from the persons, private bodies, private research agencies etc are called secondary source and the data collected is from both primary and secondary type. The following are the data which have been collected from both the sources
Primary data
In the course of carrying out the project I have collected very few data from this source but they are more needed in carrying out the project work. The following data has been has been collected by personal approach.
Secondary data
Most of the data in my project has been collected from the secondary source as the data is only available to them and other parties I have find the most convenient source and collected from them. The data collected from this source are the past records and it is used to analyses. The data, which have been collected from this source, are mentioned below:
Methods of data collection :
The method of data collection is as essential as the source of collection of data. The methods of data collection establish a pattern, the application on which provides a well fledged out data. A most appropriate method will produce data which are more accurate, reliable and cheap and also will require less time and efforts in the collection. In the carrying of my project I have used the following methods in collecting the data :
Personal Enquiry
The data from the personal contacts are collected by the use of the method of personal enquiry. The customers seeking the loan and also the previous satisfied customers are personally approached in order to obtain favorable and required data to add in to the part of my project.
Personal Survey
The information regarding the bank investment has been collected through personal survey. The application of the above mentioned methods has been instructed by the guide. Infact, in some cases it has be en beneficial on the part of the project to meet the big customers. The most important part of the project under the data collection has been the information from the various big business houses which are attached with the bank.
LITERATURE REVIEW
When theory comes to practical life situation we find there is a lot of difference. The bases of success in the market place are numerous as per the theoretical concept. It is also notable that theory is formed after studying the practical aspects happening in the field continuously and finding the reason for success or failure for particular individual