HOSTESS COACHING CHECKLIST
A party worth booking is a party worth coaching!
Date/time of Party: ______Hostess Name: ______Phone Number: ______
Email: ______Best way to communicate: TEXT CALL EMAIL
□ I gave hostess a Hostess Packet: Generic Hostess Flyer, Guest List sheet, Outside Order form, my business card, a What’s In It for Me brochure. I gave to her at the party I booked her from or mailed out to her. I filled out the date and time of her party and wrote the date I need the guest list back from her on the Guest List Sheet. Date Guest List should be given to me: ______. (2 DAYS AFTER BOOKING) OR
□ I emailed her the Generic Hostess Flyer, Guest List sheet, Outside Order form. In the body of the email be sure to mention the date to have the guest list to you. (Within 2 days)
Sample Email: “Hi Megan! Thank you for booking your Mary Kay party for 8/31 @ 10 a.m. I look forward to having you as a hostess and show you all the latest and greatest in Mary Kay. All I need from you to help you have a successful party is your guest list by 8/15. I will need names, addresses and phone numbers. I will mail out invites to all. They will RSVP to me and receive a goody bag when they do. If anyone calls you let them know to call me so they receive a goody bag.
They will need to RSVP to me by 8/25. I will call everyone who doesn’t as some people might forget to RSVP and I don’t want them to miss out on the fun.
I would love for you to watch an online video of my National Sales Director, Lisa Madson at www.lmadsonsharing.com. When you watch it before your party you will receive a FREE mineral powder eye shadow. Or if you prefer you can listen to a pre-recorded call at 641-715-3900 access code: 7578#”
□ I sent a Thank You for booking postcard with a booking gift. I like to send the Beauty Blotters. They are $6 retail, your cost $3. Wrap in a pink ribbon. Mail in a bubble light envelope with your Thank you for booking postcard.
Sample thank you postcard: “Hi Megan – Thank you for your time and allowing me to show you the #1 Brand, Mary Kay. This is your thank you for booking your party gift. It will be fun to have you try our mineral makeup line and to share your time with friends on (date/time). See you soon. Love – Lisa J (If you want to mention a personal goal you are striving for add that)
Sample thank you if you have never met with them before: “Hi Megan – This is a little gift for booking your appt with me for (date/time). I look forward to showing you the #1 brand in the land, Mary Kay! If you haven’t put together your guest list yet, make sure to email it to me right away so I can give you your hostess gift. Love, Lisa”
□ Two days after I booked the party, I called the hostess to see if she got the guest list out to me. If not, ask if she can email right now or take down the information over the phone. If she only has phone numbers, get the information and call each of the guests to personally invite them on her behalf and then the next day text everyone.
Sample dialogue on the phone: “Hi, is _____ there? Hi ______my name is Lisa Rada with Mary Kay and I am a friend of (HOSTESS). She is hosting a Mary Kay party with me on 8/31 @10 a.m. and she wanted me to personally invite you. She would love for you to see the latest in Mary Kay. ______can we count you in to join all of us?”
□ I prepared postcards, took a picture of them and texted the picture to the hostess. This way she knows the postcards are in the mail to her guests. If you are doing text invites, text exact invite to the hostess so she knows what was sent to her guests. Sample invitation on www.lisarada.com pswd: redhot. Training Center/Skin Care Class/Guest Invitation Postcard.
□ When women RSVP to me I asked the following questions to Pre-Profile:
1. Do you have normal, dry or oily skin? On the guest list sheet I write their name and formula to use on them. N for normal. O for oily. R for Repair. C for Clearproof. B for botanical.
2. Is there anything you would like to change about your skin? I let them know we will cover that.
3. Are you allergic to fragrance? I will give them fragrance free or peach hand cream sample.
4. Do you currently use Mary Kay or have a Mary Kay consultant?
I purchase cello bags at www.mygirlfriendshouse.com. I put business card, travel size hand cream, gloss sample candy in it.
□ After RSVPs are in. I called everyone who I didn’t hear from. I left a message for all.
Sample message: “Hi _____, this is Lisa Rada with Mary Kay and I am following up with you on behalf of (HOSTESS) to see if you are able to join all of us at her Mary Kay party 8/31 at 10 am. Please give me a call back as I am preparing goody bags for everyone. I hope you can join us and see all the latest with Mary Kay. My number is ______(REPEAT NUMBER). Thank you!”
□ I emailed or called the hostess to let her know who is coming, who can’t, who I booked for their own appointment and who I can’t get ahold of. Ask the hostess to try those you didn’t hear from.
□ In same phone call or email above, ask the hostess what colors she would like to try. Have her go to your personal website to look around. Suggest the virtual makeover to her. Ask her what she is looking to get with her free Hostess Credit.
AFTER THE PARTY
□ The same or following day I sent a thank you to the hostess for having her party. Sample dialogue, “Hi Megan- Thank you so much for hosting your Mary Kay party. I hope you and your friends enjoyed their time. If you have questions about any products, please let me know. I look forward to having you as a customer for years to come. Love – Lisa J”
□ Text each guest to thank them for coming to party. Give them the marketing information.
Sample text: “Hi Megan! Thx for coming to MK party. I hope you enjoyed urself. Let me know if u have ?s. Free lip gloss for u when you watch www.lmadsonsharing.com or 641-715-3900 access code: 7578# in next 48 hours. Would love ur opinion of our opportunity. Lisa”
If she booked a party remind her of date and time and you look forward to receiving her guest list.
OR I email each guest the Watch and WIN email with Jordan Helou Eicher, Leah Lauchlan and Lisa Madson’s videos on it.
□ Within 2 weeks after the party I called every guest to check in with them to make sure they are happy with their purchases. Remind them of the 100% guarantee. If they didn’t book a follow up party, I suggest we get together for a follow up so they can try more products and do a full glamour makeover. Invite them to your weekly meeting.
Remind them they will be receiving a Look Book from you on a quarterly basis and in it there is a FREE gift with purchase featured. The books come out in August, November, February and May.
□ I followed up with everyone that I offered to listen to the marketing. If they didn’t listen yet, I ask them when they think they would be able to so I can call them to get their feedback. Hostess Coaching Checklist – October 13, 2014