Dear Home Seller:
A free offer to you that will help you get your home sold without having to use a real estate agent!
NO DOUBT…you have been, or will be receiving numerous calls from real estate agents who want to list your home. You will be hearing every reason in the world as to why you should not be trying to sell your home yourself. Why you need to list your home to get it sold and other advice that you may not really want. Right?
Even though I am a licensed Real Estate Broker this is not my message. Far from it. Listen closely. As part of a market test, I would like to offer you FREE use of my “24-hour Home Information Hotline”. Hands down, this is the premier marketing tool for turning lookers into buyers with little or no effort on your part required. I really want to see how this system will work for people just like you that have decided to sell their home themselves.
All I ask is that once a week you let me know how well this 24 hr. talking home system is working for you, fair enough?
If you have any interest at all then I urge you to see for yourself how this system works. You can get an idea of just how powerful it can be. Simply dial 1-800-946-XXXX ext. xxx. Listen to the recorded message and imagine what it would do for you to have this system working for you 24-7 FREE of charge. This incredible marketing tool will save you time and more importantly, GET YOUR HOME SOLD!
Call right now while it’s fresh on your mind. Go ahead. You’ll be glad you did.
No obligation. No hassles. No pressure.
Good Luck,
(Your Name)
“I will Sell Your Home in 30 days or Less or I’ll Pay You!”
Dear Home Seller:
Free offer to help get your home sold!
You want your home sold, and I can help you get the job done –
No obligations, no gimmicks, just honest help, that’s a promise.
Call to obtain the following services FREE:
- Exposure on a 24 your 1-800 “Homes Hotline”
Exposure on my 3 websites with your home being one of the “Featured” Properties”.
- Home Seller Kit, which includes complete information
On how to sell your home yourself.
For complete details, call 1-800-946-XXXX ext. xxx or call me direct at (private number here) for complete information about this FREE offer.
Dear Home Seller:
Why would a real estate agent help you sell your home…
…without asking for a commission??????
Here’s a win/win solution
Most real estate agent are trained to try and persuade home sellers not sell their homes by themselves. I disagree with this conventional thinking Especially if you are willing to put forth the effort and don’t have a time restraint, then there is no reason in the world that you shouldn’t sell your home yourself. I understand this fact very well and I appreciate that you want to save the commission.
Statistics do show that 94% of all real estate sold, is sold by real estate agents, but this does not mean that you cannot be successful in selling your home yourself. I have put together a special program to help increase the odds of you selling your own home. I have been able to help many other for sale by owners and sincerely hope that I can do the same for you.
Rather than fight common sense and human nature for those who will try this, I recognize that it would be much better to help you do it yourself. In turn, I would greatly appreciate you referring any additional business to me from such sources as potential buyers that decide not to purchase your home, or any friends, relatives or co-workers that may need to buy or sell real estate in the future and need the services of an honest, competent, no-nonsense realtor that will truly represent their best interest. Also, when you do sell your home, I would love to work with you and completely represent your interest as a buyer as your buyers agent. This service will cost you nothing and may be able to save you thousands with my knowledge of the market, inventory, pricing and being able to completely represent your best interest during all negotiations.
In addition, if indeed you are not successful or you just get fed up with trying and decide to consider using a broker, I would sincerely appreciate an opportunity to interview for the job of selling your home for you.
If you accept and trust that I truly have designed a worthwhile program that will help you sell your home without paying a brokerage fee…while giving me a chance to earn new business and future business, then you completely understand my offer.
There truly are no catches, no strings, no hidden motives!!!
Dear Home Seller:
I would sincerely appreciate the chance to meet you and share some specific advise that will help you prepare your home to attract buyers and sell for the highest possible price in today’s market.
I have put together a free home seller’s kit just for you. This kit includes:
- A sample purchase contract
- A prospect record and sign in sheet
- Marketing tips for For Sale By Owners
- Financial data on purchasing a home (example)
- Tips on preparing your home for sale (staging your home)
- How to get the best possible price
- How to attract and obtain qualified buyers
- Open house tips
- Safety reminders
- Tips for showing the home
- Negotiating with your buyers
- Writing the contract
- Mortgage company and title services
In addition, I will enter your home into my exclusive 1-800 system that will allow you to give buyers 24 hour access to information about your home. I will enter a free ad for you in True View CD Rom homes publication. Believe me, these marketing systems will help get your home sold!
No strings…No catches…A win/win effort together!!
For a free kit, call (your private number) today!!
For further details call 1-800-XXX-XXXX and enter xxx
Sincerely,
(Your Name)
Broker Associate
Dear Home Seller:
Free offer to help get your home sold!
You want your home sold, and I can help you get the job done –
No obligations, no gimmicks, just honest help – that’s a promise!
Don’t just hit a brick wall!
Call to obtain the following services free:
- Exposure on 24 hour 1-800 homes hotline
- Exposure on my 3 web sites “Featuring” your home
- Home seller kit, which includes complete and detailed information on how to sell your home yourself
For complete details call 1-800-XXX-XXXX ext. xxx
Dear Home Seller:
Are you still on the market?
You may need help!
Call (Your Name) today at xxx-xxx-xxxx for your free home sellers kit! For your free 24 hour hotline ad, for a free listing on 3 of my premier websites!
*For complete details call 1-800-XXX-XXXX ext. xxx.
No hassles. No high pressure. No obligations. I promise!
*If your home is currently listed by a broker, please disregard this letter.
Yours in service,
Your Name
USP Here
Dear Home Seller:
Thank you for requesting our (your first name) FREE For Sale By Owner Kit. I have enclosed a copy of this kit for your personal use. I have also enclosed a copy of a questionnaire, designed for you to provide us with the essential information about your home that will give your home instant 24 hour access to prospective buyers by entering you home into the 1-800 homes system and featuring your home on all 3 of my premier web sites. Please return this questionnaire to my office as soon as possible.
Please remember that we will continue to advertise your home until it is sold. Please call and let us know when your home has sold or if you decide to take it off the market.
Good luck with the sale of your home. If you should have any questions, need Real Estate advice or assistance at any time, please do not hesitate to call. My direct phone number is xxx-xxx-xxxx.
Yours in service,
(your name)
USP Here
For Sale By Owner
1.First name______Last name______
- Property Address______
- Phone number______
Home Property Information
Price______
# of bedrooms_____
# of bathrooms_____
# square feet______
Formal Living RoomYN
Formal Dining RoomYN
Family RoomYN
Indoor LaundryYN
Kitchen eating areaYN
Bonus room or rec roomYN
OfficeYN
Garage size(#of bays)____
RV parkingYN
Roof age(approx)____
WeatherizedYN
List all updates interior and exterior within the last two years:
Briefly describe your home and its selling features and benefits:
What are the emotional factors that you feel will attract a buyer to your home?
Person and phone# to call for showings:
How long do you expect it will take to sell your home?
How did you determine your current price?
How do you feel you price it?
High PerfectlyLow
Would you like us to furnish you with a free – no obligation – market evaluation of your home?
YN
Will you offer a 3% brokerage fee to Real Estate Agents with buyers?
YN
What are your plans after you sell your home?
a. Buy a home in this areaYN
b. Buy a home outside the areaYN
c. Build a new homeYN
Would you like us to assist you in finding a new home?
YN
Have you heard about our SmartBuyer Program, designed to save our buyers money through lenders, title companies, inspections, termite inspections? (Our buyers typically have an extra $800 to $1200 in their pockets after closing.)
YN
Would you like details about the SmartBuyer Program?
YN
Please return to (your name) in the enclosed envelope. Thank you!
(your full address here)
Dear Home Seller:
Thank you for sending back the For Sale by Owner questionnaire. Your personal 1-800 for sale by owner hotline system ad has been activated. To access your ad, call 1-800-XXX-XXXX ext. xxx and enter number ______. This will give you access to your home’s message.
Please feel free to use this 1-800 number, along with the access code, on all of your advertising materials, including signs, newspaper ads, flyers, etc. This easy access to information on your home should lead to increased activity, and hopefully, additional showings. Be sure to use it everywhere you market and advertise your home. Use it religiously and it will make a huge difference in the number of showing you will experience.
An advertisement has also been put together on your home that will run in the next edition of True-View. I sincerely hope that this marketing helps in the sale of your home. Please feel free to call me with any questions. I would love to help in any way I can.
Yours in service,
(Your Name)
USP Here
Dear Home Seller:
I need your help! If you have sold your home, please help me by completing the enclosed questionnaire. In my ongoing efforts to help for sale by owners, it is very helpful to obtain information from those who have just recently gone through the process. I am continually upgrading our program to aid for sale by owners, and I have found the information obtained from these questionnaires to be very helpful. Also please remember that I will continue your 1-800 hotline listing and your ad in my homes publication until I hear from you that you have sold your home or taken it off the market.
If your have sold your home, please fill out this questionnaire and return it to me at your earliest convenience.
If you have not sold your home, please call my 1-800 Hotline number for details on my program to help you find a buyer for your home and only pay a 3% brokerage fee.
Call 1-800-XXX-XXXX ext. xxx
Yours in service,
(your name)
USP Here
Questionnaire
1. Did you receive the for sale by owner 1st aid kit for Rand?YesNo
2. Did the 1st aid kit help you sell your home?YesNo
3. What parts of the 1st aid kit did you find to be most helpful?
(Please list)
4. What is not currently a part of the 1st aid kit that we might add that could help for sale by owners in the future? (Please list)
5. Was the 800 Talking Ad System we provided you free of charge, save you time and assist in the sell of your home? Yes No
6. Did you appreciate the additional exposure we provided you free of charge, listing your home on our special F.S.B.O. web site? Yes No
7. Did you end up getting the price you wanted for your home? Yes No
8. If you should decide to sell your next home yourself would you use our services knowing how much it helped you get your current home SOLD? Yes No
9. Are you taking advantage of our FREE Home Buying Services? Yes No
10. Is it because we provide you with full real estate brokerage services at no expense to you? Yes No
Thank you for responding to this questionnaire. Your input may greatly help another home seller such as yourself.
CONTENTS
1Rand’s Home Marketing Tips For “By Owners”
2Pricing Considerations and Strategy
3Staging Your Home For Sale (For Top Dollar)
4Open House Tips
5Sample Open House Guest Sheet
6Tips For Showing Your Home
7A Sample Estimate of Buyer Costs
8A Sample Informational Flyer
9Safety Reminders
10 Buyer Qualification
11Negotiating With Your Buyers
12Writing the Contract
13A Sample Contract
14A Sample Seller Disclosure Form
Rand’s Home Marketing Tips
- Price your home at or just below market. (Be cautious not to overprice your home, this will cost you money.)
- Stage your home for showings (See Rand’s information included)
- Make an attractive, detailed flyer for your home. (Rand’s example)
- Get a lender’s good faith estimate—using your sale price and showing several loan options. (see example in kit)
- Put eye-catching FOR SALE sign in front yard. Color is great. (Never use hand written signs)
- Place an information tube or box on or near the sign and keep filled with informational flyers about the home and how to reach you.
- Distribute 100 flyers to neighbors. (Many times, your neighbors will know a buyer for your home)
- Make up small ad cards with photos and place on bulletin boards (credit union, workplace, etc.).
- Advertise on the internet—Many sites are available for home sales.
- Place an ad in monthly publications such as Homes magazines.
- Place an ad in local paper’s real estate section. Always advertise price, address and key features.
- Hold open houses at regular intervals (Sunday afternoons are best)
- Don’t be bashful about letting people know you are selling your home. You never know who might be looking or someone who is looking.
PRICING
Buyers compare 15 to 30 homes on average.
What are buyers comparing?
>LOCATION>PRICE
>CONDITION>TERMS
Price is the single most determining factor that motivates a buyer to buy.
Days on the Market Information
Days on Market% of Total Sales%of List Price
01-30 54.37 99.07
31-60 22.50 97.76
61-90 10.14 97.03
over 90 12.99 96.09
Fact: Realistic Pricing increases buyer interest, resulting in a faster and higher sales price.
PRICING
Q: How much is your home worth?
A: Only as much as a buyer is willing to pay.
To determine what a buyer is willing to pay, we must first look at what other buyers have already paid for similar properties in your area. We Compare this information and make adjustments for square footage, amenities, condition, location, terms, and other specific information. This data is used to provide you with a comprehensive “Market Overview” rather that just a market analysis. This helps you make the best decision regarding pricing your home to sell at top dollar.
Questions to help you analyze your pricing strategy:
Which improvements have I made that actually increase value? Which ones won’t?
Are my financial needs influencing my price?
Is my opinion of value based on actual neighborhood sales?
How many homes in this area are competing against mine right now? How does mine compare?
Have neighboring homes been on the market too long? Why?
Is the local market rising, falling or stable?
Is my original purchase price affecting my asking price?
Is my home consistent with the area?
What is my gain by buying up in the present market?
Are the benefits of moving important enough to price my home at market?
FACT: A Buyer is more LIKELY to make a realistic offer on a home priced right before making a low offer on a home that is price too high.
STAGING YOUR HOME FOR SALE
We have all heard that “You only get on chance to make a first impression”. In the sale of your home it is vital that your buyers have a favorable first impression. Your home is just another house for sale to a buyer, not a “home” until they actually purchase it. Your home must be packaged to sell to that buyer for top dollar.