9
VICTORIA A. SEITZ
California State University
Department of Marketing
5500 University Parkway
San Bernardino, CA 92407-2397
Email:
(909) 720-3932
EDUCATION:
1987 Ph.D. Oklahoma State University, Stillwater, OK
Dissertation: "Patronage Behavior of Nonusers, Users, and Heavy Users
of Catalogs for Clothing Purchases."
1984 M.S. Oklahoma State University, Stillwater, OK
Thesis: "Clothing Attributes that Influence Mail-Order Choices."
1978 B.S. Kansas State University, Manhattan, KS Apparel Design
PROFESSIONAL EXPERIENCE:
Academic
California State University San Bernardino is a Hispanic Serving institution serving the Inland Empire region of 4.5 million people. The University serves approximately 18,000 students with 3,000 in the College of
Business and Public Administration. The Department of Marketing serves over 424 students in Marketing and Sports & Entertainment Marketing Concentrations.
2013 – Present Chair
2012-2013 Associate Chair
2011- Present Graduate Coordinator
2008-2012 Online Programs Coordinator
1995 - Present Professor
1991 - 1995 Associate Professor
University of North Texas
1988 - 1991 Assistant Professor
Spring 1989 Interim Division Head
Oklahoma State University
1986 - 1987 Graduate Teaching and Research Associate
1983 - 1985 Graduate Teaching Assistant
Professional
Saks Fifth Avenue, Phoenix, AZ
1981 - 1982 Department Manager
1980 - 1981 Assistant and Acting Manager
Burdines (Macy’s) Department Stores, Miami, FL
1978 - 1980 Fashion Coordinator
Frec Baggs Inc., Miami, FL
1978 - 1985 Assistant Fashion Designer and Consultant
1985 – 1987 Syndicated Fashion
Columnist
Administrative Accomplishments
· Developed and implemented first branding campaign for the department that included signage, development of collateral materials, 8 alumni videos, advising guides, revision of the website and promotional products.
· Developed and implemented online MBA in Marketing and hybrid course offerings.
· Developed and implemented undergraduate online marketing course offerings.
· Developed engagement with alum and students through social media such as Facebook, LinkedIn, Pinterest, and Twitter.
· Oversaw student chapter of American Marketing Association received the top club award for the University as well as wining 3rd in a national competition among American Marketing Association clubs.
· Hosted fundraising events that contributed $8,000 to endow the Sports & Marketing Scholarship.
· Fundraised and endowed a scholarship in memory of former marketing alum ($25,000)
· Prepared department for AACSB team reaccreditation visit. The College was reaccredited in 2014 for another 5 years.
· Developed, in collaboration with faculty, new department guidelines for Retention, Promotion and Tenure that was approved by Faculty Senate in 2014.
· Mentored tenure-track faculty to obtain tenure and promotion in the department.
· Stabilized MBA Marketing enrollment and introduced secondary concentration in Strategic Communications
Other Accomplishments
Online and Distance Learning
· Received the ODL Teaching Award in 2011 for excellence in online instruction.
· Developed online course offerings on image and advertising for a commercial entity.
· Conducted surveys regarding marketing MBA program and modified course delivery from online to traditional and hybrid.
International Education
· Recipient of Fulbright Senior Fellowship for a year of research and teaching in Romania (2002-2003)
· Recipient of Fulbright Specialist Award for International Marketing (2009)
· Recipient of Fulbright Specialist Award for Advertising (2005)
· Received three (3) Visiting Professorships with Alexander I. Cuza University, Iasi, Romania
· Developed 2+2 and 3+1 programs with China-based universities.
Research
· Published over 42 peer-reviewed journal articles, 5 books, 2 book chapters, and over 63 conference proceedings.
· Awarded over $40,000 in grants including a CIBER grant.
Teaching
· Developed and implemented first student retail laboratory (“The Store”) as a part of the merchandising curriculum with in-kind donations.
· Developed and implemented a shadow program in Fashion Merchandising curriculum.
· Developed and implemented the Marketing Resource Facility from in-kind donations.
· Employed the Vector Program for Professional Selling and Sales Mgmt Courses.
· Introduced client-based projects in advertising and marketing courses with such companies as JC Penney, San Bernardino 66ers baseball team, American Express, YMCA
· Participated in the General Motors Internship Program
· Participated in the AAF National Student Advertising Competition. Teams placed 3rd -twice in the district competition.
· Developed and implemented the Retail Roundtable for employers and students.
· Teaching Excellence Award, University of Redlands, (2005)
Professional
· Developed first menswear trend booklet and fashion presentation to management and employees at Burdines
· Streamlined gifts department to be reflective of market needs.
· Managed a$2,000,000 business in designer sportswear and a $600,000 gift business at Saks Fifth Avenue.
Community
· Served as President (twice) and on the board of the Inland Empire Chapter of the American Advertising Federation.
· Implemented first annual scholarship for local affiliate of the American Advertising Federation.
· Developed and Implemented first Media Auction to raise funds for the club. The inaugural event raised $10,000.
Leadership Development Activities Attended
· Accepted to attend HERS Institute for Leadership July 20 – Aug. 1, 2014, Denver
· ACE Regional Women’s Leadership Forum, Houston, TX, May 21-23, 2014.
· 2014 Annual Academic Chairpersons Conference, Kansas State and IDEA Corporation, Jacksonville, FL, February 12-14
· Lessons for Aspiring Deans Seminar, AACSB, Phoenix Arizona, November 10-11, 2013
· Leadership Retreat on Student Success with Dr. Vincent Tinto, October 17, 2013, 8-11:30.
Awards and Honors
· Professor’s Fellowship, $1000, Direct/Interactive Marketing Professor’s Institute by the Direct Marketing Educational Foundation, August 2-4, 2000
· “Outstanding Faculty Advisor” Award at CSUSB, 2000
· Fee Wavier, $1,495 to attend the Direct Marketing Association Convention, Washington, D.C., September 1989, San Francisco, October 1990, and Boston, MA, November 1991.
· Voted one of the Inland Empire's Successful Women by the Inland Empire Magazine, June, 1993.
· Direct Marketing Association of North Texas "Spark Plug" Award, 1990.
· Professor's Fellowship, $995, Direct Marketing Association's Basic Institute, Direct Marketing Educational Foundation, August 1988.
· Nominated as a Favorite University of North Texas (UNT) Mentor by the Metamorphosis Group, spring 1989.
· Nominated for the J. H. Shelton Excellence in Teaching Award, University of North Texas, 1990.
· Voted one of the Outstanding Young Women of America, 1991; Who's Who in the South and
Southwest, 1992; Who's Who of Young Professionals of America, 1992; Dictionary of
International Biography, 22nd Edition; International Who's Who of Intellectuals, 1992; Who's
Who of Emerging Leaders in America, 1993-1994; Who's Who among Young American
Professionals, 1992-1993; Who's Who in Media, 1996, Who's Who of Outstanding Teachers,
1998; Who's Who in America 1999, 2000, 2001; Who’s Who of Outstanding Women 2000.
· Voted one of "The Up and Coming Business Professionals Under 40 in San Bernardino," by The San
Bernardino Sun Newspaper, February 1992.
· Service Award from the School of Business and Public Administration, CSUSB, May 1994 - 1998
· Selected to participate in the Advertising Educational Foundation Visiting Professor Program for
1995. Served as a Faculty Intern for Dailey & Associates Advertising Agency in
Los Angeles from July 31 through August 18, 1995.
· Inducted into the Beta Gamma Sigma National Scholastic Honor Society, 1997
· Dean's Award for Outstanding Service, CSUSB, 1996-1997.
· Department of Marketing Service Award, CSUSB 1995, 1996, 1997.
· Certificate of Special Recognition by the Coyote Student Athlete Council, 1997, 2013
· Nominated for Outstanding Professor, CSUSB, 1998-1999, 2008-2009.
· Voted one of Who's Who in Education, 1998 and Who's Who in Advertising, 1997 by the
Inland Empire Business Journal
· Faculty Merit Awards in 1996 and 1999, California State University, San Bernardino
· Department of Marketing Research Award, 1999.
· Nominated for the 2000/01 and 2001/02 CSUSB Golden Apple Award
· Deans Award for Research, CBPA, 2000-2001.
RESEARCH
Published Intellectual Contributions
Books
Seitz, V. (2011). I Don’t Wear A Suit. Author House: Bloomington, IN.
Seitz, Victoria and Mariana Nicolae (2006), “Crearea Imaginii (Image Making).
Bucharest, RO: Academy of Economic Studies.
Nicolae, Mariana and Victoria Seitz (2008). Cheia Succesului Imaginea Profesionala (Your Key to a
Successful Professional Image). Bucharest, RO: Humanitas.
Seitz, V. (1992, 2000). Your Executive Image. AdamsMedia Inc.: Holbrook, MA.
Seitz, V. (1990). Power Dressing. RonJon Publishing: Denton, TX.
Book Chapters
Seitz, V. A. and Mariana Nicolae (2014), “The Role of Academic Values in Higher Education
Convergence in Romania: A New Approach, in Alina Dima (Ed.) Trends in European Higher Education Convergence.
Seitz, V. A. and Wei Wu (2006), “Direct Marketing of Shopping Centers: The Influence of Ethnic
Background on Intention to Respond,” in CP Rao’s (Ed.) Marketing and Multicultural Diversity, Ashgate, Bodmin, Cornwall, GB
Manuals
Herbert, J., V. Seitz-Smallwood, & M. Scruggs (1985). Directory of Funding Sources. College of
Home Economics, Oklahoma State University.
Refereed Journal Articles
Seitz, V., Olesia Mihai, Nobel Morshed, Martin Mattias and Elias Rizkallah (in press). The Influence of
Learning and Attitudinal Change: A Cross Cultural Analysis of Green Computing. Management & Marketing: Challenges for the Knowledge Society.
Ryan, J., Sari Silvanto-Ryan, Victoria Seitz. (2013). The Promotion of UNESCO Biosphere Reserves as
Tourist Destinations: A Preliminary Examination of Trends and Implications. International
Journal of Business and Globalisation Inderscience, 10(3), 309-324.
Morshed, Khan N. and Victoria Seitz (2011). The Influence of Experiential Exercises on Attitudes
Toward Entrepreneurship: The Case of Bangladesh. Review of Economic & Business Studies,
4(2), 225-233.
Seitz, Victoria, Nabil Razzouk and David Wells (2010). The Importance of Brand Equity on Purchasing
Consumer Durables: An Analysis of Home Air Conditioning Systems. Journal of Consumer
Marketing, 27(3), 236-242.
Seitz, V., Lupu, O. (2010). Experiential Learning in the Classroom: A Tale Across Two Borders.
Romanian Journal of Communication and Public Relations, 11(3(17)), 93-102.
Seitz, V., Lupu, O., Razzouk, N., Chu, K. M. C. (2010). Print Advertising in the US and Hong
Kong: A Comparative Analysis. Review of Economic & Business Studies. 4th ed.,pp.125-
147.
Seitz, V., Nabil Razzouk and Scott L. Williams (2009). Small package transportation companies: An
Exploratory Analysis. Review of Economic and Business Studies, 2, 77-92.
Razzouk, Nabil, Victoria Seitz and Gloria Wu (2008). Attitudes of E-Commerce Channel Members
In the Textile Industry: An Empirical Perspective. Direct Marketing: An International Journal,
2(1),20-35.
Razzouk, Nabil, Victoria Seitz and Mariana Nicolau (2008). Consumer Concerns Regarding RFID
Privacy: An Empirical Assessment. Journal of Global Business and Technology 4(1), 69-78.
Seitz, V., M. B. Neace, Nabil Razzouk, Esin Keyfli, and C. Tung (2008). Turkey: Gaining market share
in the US ready-to-wear clothing market. Review of Economic and Business Studies, 1, 174-
180.
Seitz, Victoria, Nabil Razzouk and Warintra Triyangkulsri.(2007). Factors Influencing the Purchasing
Decision of Low-Carbohydrate Products. Journal of Food Products Marketing,13(4), 23-38.
Razzouk, Nabil, Victoria Seitz and Karen Prodigalidad Capo (2007). A Comparison of Consumer
Decision Making Behavior of Married and Cohabitating Couples. Journal of Consumer
Marketing, 24(5), 264-274.
Seitz, Victoria, Nabil Razzouk and Sudawadee Eamsobhana (2007). Celebrity Endorsements in US and
Thai Magazines: A Content Analysis Comparative Assessment. Journal of Promotion
Management,13 (3-4), 383 -398.
Razzouk, Nabil, Victoria Seitz, Kevin Lamude, and Ali Caglar Kepekci (2005). A Content Analysis of
Value-Based Advertising on the Internet: An Empirical Investigation. Journal of Web
Promotion,1 (3), 61-73.
Seitz, Victoria, Nabil Razzouk and Haruyoshi Takaoka (2005). Business-to-consumer electronic
commerce in Japan: Implications for Practitioners. International Business Education Journal,
4 (7), 41-47
Seitz, Victoria, and Nabil Razzouk (2005). Romanian Print Advertising: A Content Analysis. Journal
of Promotion Management, 12(1), 3-16.
Razzouk, Nabil, Victoria Seitz and Janet Marie Webb (2004). What’s Important in Choosing a Primary
Care Physician: An Analysis of Consumer Response. International Journal of Health Care Quality Assurance, 17(4), 205-211.
Razzouk, Nabil and Victoria Seitz, (2003). Marketing to the Heart: A Practical Approach to Dealing
with Health Care Quackery. Clinical Research and Regulatory Affairs, 20(4), 469-478.
Razzouk, Nabil and Victoria Seitz, (2003). A Content Analysis of Women’s Magazine Advertising in
Thailand: Implications for Global Branding. Marketing Management Journal, 13(1, Spring), 118-125.
Razzouk, Nabil and Victoria Seitz (2003). Nude Recreation in the U.S.: An Empirical Investigation.
Journal of Hospitality & Leisure Marketing 10 (3&4), 145-158
Razzouk, Nabil, Victoria Seitz and Elias Rizkallah, (2003). Learning by Doing: The Role of Real-Life
Projects in the Undergraduate Marketing Strategy Course. Marketing Education Review,
13(2, Summer), 35-42.
Razzouk, Nabil and Victoria Seitz (2002). Banner Advertising and Consumer Recall: An
Empirical Study. Journal of Promotion Management, 9(1&2), 71-80
Seitz, Victoria and Nabil Razzouk, (2001). The Influence of Consumers’ Environmental
Sensitivity on Product Choices: An Empirical Study. Journal of Promotion Management,
6(1/2), 133-146.
Razzouk, Nabil, Victoria Seitz and Vijay Kumar (Spring 2001). The Influence of Selected
Display Arrangements on Selection of Merchandise. Journal of Retailing and Services
Studies, 1-6
Seitz, V. A. and Nabil Razzouk, (2001). Teaching Retailing: An Experiential Approach. Marketing
Educator Review, 12 (1, spring), 53-60
Seitz, V.A. (1998). Acculturation and Direct Purchasing Behavior Among Ethnic Groups in The U.S.:
Implications for Business Practitioners. Journal of Consumer Marketing. 15(1), 23-31.
Seitz, V.A. (1998). Direct Response Advertising in the US and European Markets: A Content
Analysis of Fashion Products. European Business Review, 98(5), 268-275.
Seitz, V.A. and Djoko Handojo (1997). Market Similarity and Advertising Standardization: A Study of
the UK, Germany and the USA. Journal of Marketing Practice: Applied Marketing Science,
Vol. 3(3), 171-183.
Seitz, V.A. & Samira Hague (1996). A Content Analysis of Fashion Advertising: Implications For
Business Practitioners. Journal of Academy of Business Administration, Vol. 2 (1), 55-68.
Seitz, V. A. & Tom K. Massey, Jr. (1995). Exploring the Cross-Over Shopper Segment: Patronage
Attribute Differences and Demographic Profiles of Store and Catalog Shoppers of Apparel.
Journal of Business and Behavioral Science Vol.1 (1).
Seitz, V.A (1995). Direct Response Advertising of Self Image Products in the U.S. and Foreign
Markets: A Content Analysis of Advertising. San Diego State University CIBER,
www.ciber.sdst.edu
Seitz, V. A. (1993). Shadow Days: An Experiential Approach for Introductory Classes. Marketing
Educator Review, 3(1) spring, 37-43.
Seitz, V. A. & J. S. (Vic) Johar (1993). Advertising Practices for Self Image Projective Products in the
New Europe: A Print Advertising Content Analysis. Journal of Consumer Marketing, 10(4),
15-26.
Seitz, V. A. & W. A. Cohen (1992). Using the Psychology of Influence in the Job Interview. Business
Forum, 17, 14-17.
Crutsinger, C. & V. Seitz (1991). Investment Dressing: Making Sound Decision. Journal of Home