Value-added Dairy Seminar
Purpose of Seminar
NABC is supporting the establishment of a value-added dairy group. To serve the needs of the group NABC would organize meetings 3-4 times per year with presentations on topics of common interest followed by discussion and questions. This could range from 2-4 hours in duration depending on the subject matter and would include presentations by Marc Bates, NABC staff and others. Marc Bates would be available both preceding and after the event to meet one-on-one with folks for 30-60 minutes to discuss areas that they did not care to discuss as a group. In conjunction with this event Marc would be in the area to go on-site for those needing technical issues addressed.
Who Should Attend
These seminars are intended for all dairy farmers producing value-added dairy products. This program is designed to educate and assist producers about current industry issues and provide economical solutions to individual technical issues.
When
Thursday September 13, 2007 – 9:30 am
Call us for on-site visits on Friday September 14.
Program
Dairy Processing Issues – Marc Bates, Marc Bates Consulting
Ø Retailing raw milk: Pros & Cons
Ø American Cheese Society annual conference report
Ø Question & Answer Session
Ø Future seminars?
Distribution Channels and Brand Development – Gary Merritt, Director of Marketing, NABC
Ø Your product/service
Ø Your target market – market research
Ø Distribution options
Ø What is a brand
Ø Developing a brand
Ø Case studies of effective dairy branding
Where
Port of Skagit Public Hearing Room -15400 Airport Drive, Burlington, WA
Fee
$25.00 per person, registration includes lunch and optional private meeting with Marc Bates
Please email or call to register: David Bauermeister, 360-336-3727
419 South 1st Street - PO Box 2927 - Mount Vernon, WA 98273
Phone: 360-336-3727 Fax: 360-336-3751