University of Chicago Graduate School of Business

The Marketing Management and Research Group

University of Chicago Graduate School of Business

Marketing Management and Research Group

MISSION STATEMENT:

The Marketing Management and Research Group is a nonprofit student association organized to provide part-time students of the University of Chicago’s Graduate School of Business (GSB) a forum for the exchange of marketing ideas, to educate students about topics and trends in the field, and to improve skills necessary to succeed in the marketing industry.

STATEMENT OF OBJECTIVES OF THE Marketing Management and Research Group (MMRG):

The Marketing Management and Research Group (MMRG) has (4) four main objectives:

1.  Professional Development. Promote the development of marketing skills, careers and leadership among students.

2.  Education. Provide a forum to discuss topics and trends in marketing, incorporating industry panels and guest speakers.

3.  Dialogue. Provide a forum for the exchange of marketing ideas and dialogue.

4.  Networking. Promote interaction between marketing professionals, other GSB marketing groups and outside marketing groups.
CONSITITUTION AND BYLAWS OF

Marketing Management and Research Group (MMRG)

CONSTITUTION

ARTICLE I: NAME

The name of the group is: Marketing Management and Research Group (MMRG)

ARTICLE II: MISSION STATEMENT

The Marketing Management and Research Group is a nonprofit student association organized to provide part-time students of the University of Chicago’s Graduate School of Business (GSB) a forum for the exchange of marketing ideas, educate students about topics and trends in the field, and improve skills necessary to succeed in the marketing industry.

No part of the net earnings of the Group shall inure to the benefit of a member or other individual. The Group shall not carry on propaganda or attempt to influence legislation, except as activities accessory to the above mission statement for which the Group is organized. All members shall abide by the guidelines both recommended and required by the University of Chicago’s Evening and Weekend MBA Programs Office.

ARTICLE III: AMENDMENT

This Constitution may be amended by a vote of (2/3) two-thirds of the Members of the Group voting on the proposal of change. Such proposal may be by petition of a minimum of (1/10) one-tenth of the Members, filed with the President, or by proposal of the officers. At such time a meeting to discuss and vote on the proposed amendment will be called within (30) thirty days of the receipt of the petition or the proposal of the officers. A copy of the proposed amendment and a ballot shall be e-mailed to all members in good standing. All ballots must be returned by or on the date of the meeting.

BY-LAWS

ARTICLE I: MEMBERSHIP

Section 1. Qualifications. Qualifications for membership shall be that the individual is a student in good standing with and at The University of Chicago in either the Evening or Weekend MBA Program. To apply for membership, a membership information form must be filled out completely and submitted to the Membership Chairperson accompanied by the yearly membership fee of $30.00. Changes to the membership fee will be rendered by a majority vote of the officers at such times as the officers see fit.

Section 2. Resignation and Removal. A member may resign at any time by written notice filed with the President. A member may be removed at any time, with or without cause, by the affirmative vote of a majority of the officers, and a member shall be automatically removed without action by the officers for any of the following actions: failure to pay dues at such time and in such amount as is determined by the officers, cessation of meeting the qualifications for membership as set forth in section 1 of Article I.

Section 3. Voting. Each member shall be entitled to one vote upon each matter submitted to a vote at a meeting of members or by e-mail in the event of balloting by e-mail. Members may vote either in person at a meeting or via e-mail. Topics requiring a membership vote shall be: election of officers and amendments to Constitution or By-laws. All other matters shall be decided by a majority vote of the officers, unless noted differently in these By-laws.

Whenever any action requires an e-mailed ballot of the membership of the Group, ballots, including instructions for use, shall be sent out no less than (10) ten days before the date of the vote. All members who wish to participate in the vote must return their ballots on or before the date of the vote.

ARTICLE II: OFFICERS

Section 1. Designation, Election and Term of Office. The officers of the Group shall consist of the following:

·  President;

·  VP Administration;

·  VP Education;

·  VP Finance;

·  VP Programs;

·  VP Corporate Relations;

·  Student Group Liaison;

·  Faculty Liaison;

·  Membership Chairperson,

all of which shall be members in good standing of the Group. The officers shall hold office for one calendar year and shall be elected each year by a majority vote of the members in good standing.

Section 2. Organization of the Group

·  President

o  The President shall preside at all meetings of the officers of the Group. This person shall be responsible for the vision of the Group and shall have general and active management of all Group business. The President shall have general superintendence of all other officers of the Group, and shall see that their duties are properly performed.

·  Vice President Administration

o  The Vice President Administration shall keep Evening and Weekend MBA Programs Office informed on any necessary Group events, keep abreast on administrative policies and changes to the policies and inform members of the Group when necessary. The Vice President Administration shall also maintain the Group’s Web site.

·  Faculty Liaison

o  The Faculty Liaison shall keep marketing faculty members informed on any necessary events and be the contact person for marketing faculty to forward announcements, events, etc., including Marketing Roundtable events. The Faculty Liaison shall work in conjunction with faculty to provide students with career track guidelines, etc. The Faculty Liaison shall confer with an associate director in the Evening and Weekend MBA Programs Office before approaching any professor to formally appear before the group.

·  Vice President Education

o  The Vice President Education shall be responsible for locating and pooling marketing resources and making them available to students in the part-time program. Such activities include finding GSB and non-GSB marketing resources, making them available via a Web page on the MMRG Web site, coordinating Fisher Library on-line marketing orientations, etc.

·  Vice President Finance

o  The Vice President Finance shall be responsible for managing the funds of the Group. The funds shall include all membership dues, expenditures and other financial matters of the Group. The Vice President Finance shall also be responsible for pricing events in conjunction with the Vice President Programs.

·  Vice President Programs

o  The Vice President Programs shall head up the Programs Committee. This committee shall be responsible for the Group calendar. Each event that the Group holds shall have an event manager who will coordinate the event with the Vice President Programs and the other co-chairs. The Programs Committee shall also be responsible for soliciting approval from the Evening and Weekend MBA Programs Office and setting up the teams for each event, which can be made up of officers or non-officers. The Vice President Programs shall also be responsible for all program communications sent to the members of the Group. The Programs Co-Chair shall also be responsible for pricing events in conjunction with the Vice President Finance.

·  Vice President Corporate Relations

o  The Vice President Corporate Relations shall head up the Corporate Relations committee. This committee shall be responsible for recruiting industry speakers, alumni and guest speakers to discuss topics and trends in marketing. The Vice President Corporate Relations shall also work in conjunction with the Vice President to plan these events.

·  Student Group Liaison

o  The Student Group Liaison shall team up with the campus Marketing Group to co-host guest speakers, etc. and create synergies that would help support our marketing education in the part-time program. The Student Group Liaison shall also be responsible for planning events held in conjunction with marketing groups from other universities. The Student Group Liaison shall also work in conjunction with the Vice President Programs to plan these events.

·  Membership Chairperson

o  The Membership Chairperson shall be responsible for recruiting new members, creating and maintaining membership information and collecting dues. The Membership Chairperson shall also be responsible for all non-program communications sent to the members of the Group.

Section 3. Resignation, Removal, and Vacancies. Any officer may resign at any time by giving written notice to the other officers. Any such resignation shall take effect at the time the notice is received by the officers. Additionally, if it is felt that it is in the best interest of the Group, any of the officers may be removed by a majority vote of the other officers. In the event that a vacancy opens due to death, resignation, removal, or any other cause, a new officer shall be elected by a majority vote of the remaining officers. The new officer shall only serve until the end of the calendar year when elections are held.

ARTICLE III: DISSOLUTION OF THE GROUP

In the event of the dissolution of the Group, all of its assets and records shall be given to The University of Chicago’s Evening and Weekend MBA Programs Office.

ARTICLE IV: AMENDMENTS

These By-laws may be amended by a vote of (2/3) two-thirds of the Members of the Group voting on the proposal of change. Such proposal may be by petition of a minimum of (1/10) one-tenth of the Members, filed with the President, or by proposal of the officers. At such time a meeting to discuss and vote on the proposed amendment will be called within (30) thirty days of the receipt of the petition or the proposal of the officers. A copy of the proposed amendment and a ballot shall be e-mailed to all members in good standing. All ballots must be returned by or on the date of the meeting.

ARTICLE V: CERTIFICATE

This is to certify that the foregoing is a true and correct copy of the By-laws of the Group named in the title thereto and that such By-laws were duly adopted by the officers of the Group on the date set forth below.

Marketing Management and Research Group Proudly Presents Its 2001-2002 Programming Series

Date / Events Open to All GSB Students / Marketing Management and Research Group Members Only Events
December 2001 / ·  / ·  Start-up
January 2002 / ·  Student Organization Fair, 23 & 26
·  Marketing Orientation at Fisher Library
February 2002 / ·  Speaker series on Saturday
·  Marketing Case Workshop
March 2002 / ·  Marketing outing
April 2002 / ·  Student Organization Fair
·  Speaker series on Saturday
May 2002 / ·  Marketing outing
June 2002 / ·  Speaker series on Saturday
July 2001 / ·  Speaker series on Saturday

Marketing Management and Research Group FAQ

What is the Marketing Management and Research Group?

The Marketing Management and Research Group is a non-profit organization designed to provide part-time students of the University of Chicago’s Graduate School of Business (GSB) a forum for the exchange of marketing ideas, to educate students about topics and trends in the field, and to improve skills necessary to succeed in the marketing industry.

Who is eligible to join?

All part-time students of the GSB

What are the benefits of membership?

·  Help in your professional development

·  Share information on career opportunities, upcoming trends and current topics

·  Exchange marketing ideas with your GSB peers

How much does it cost?

Membership in the Marketing Management and Research Group is $30 per year. For members signing up in summer or spring, membership dues are $15 and expire at the end of the year’s summer quarter. For members signing up in fall or winter, membership dues are $30 and expire at the end of the summer quarter. A special will be offered on membership dues to potential members at the launch of the Group. Membership dues will be $15 and expire at the end of the 2002 summer quarter. Once a member graduates, his/her membership must be cancelled.

The cost for events will vary and be decided upon the Programs Co-Chair and the Finance Co-Chair as appropriate. The cost for events will be higher for non-members than members.

Marketing Management and Research Group Event Planning Process

Event Guidelines / §  Most events to be held on Saturday, so both weekend and evening students can participate. Some events can also be held during the week if there is enough interest or when in conjunction with Marketing Group.
§  1.5 hours is most favored length
§  Avoid scheduling events at end of quarter or near exams
§  Programs Committee VP will designate an event manager.
§  Event manager organizes an individual event and delegates tasks to a sub-team

ü

/

Who

/

2 Months Prior to Event

VP Corporate Relations, Student Group Liaison or Faculty Liaison / ·  Identify speakers or event
·  Contact VP Programs
·  Identify Event Manager
·  Identify Speaker Contact
/

Event Manager

/ ·  Contact an associate director of the Evening and Weekend MBA Programs Office
·  Identify sub-team for your event
·  Reserve Room (at GSB, contact Robert Milfort at 312-464-8760)
·  Arrange for refreshments, audio visual equipment, etc.

6 Weeks Prior to Event

Event Manager or Speaker Contact / Send invitation(s) to Speakers
-  Formal invitation will be sent in the name of the group by the President or VP Programs, must include clear objective of event: what is expected of speaker, time, date, place, other speakers involved, etc.
-  Can be casual or formal as appropriate
-  Informal follow must be done by the event manager.
/ /

One Month Prior to Event

Event Manager / ·  Confirm participation of speaker(s)
·  Change room reservation if necessary based on speaker schedules
·  Create final agenda
VP Programs and/or Programs Committee / Start publicizing the event and ensure that the event is up on the website.
1)  Send emails to the mailing list at or to the larger student community at to announce upcoming events. Please keep in mind that the subject line of all emails must include your student group name and the event name.
2)  The event must be listed on the website.
3)  Any other appropriate publicity as decided by the Programs Committee in consultation with officers.
/ /

Two Weeks Prior to Event

Event Team

/ Check list:
·  Plan room configuration:
·  Plan to have reception desk with name badges
·  Plan for speaker podium or panel table as needed
·  Secure any needed supplies (name badges, flip charts, markers, post-it notes, comment cards, etc.)
·  Prepare any event-specific handouts (~ 50-65 for all GSB events, ~ 25 for members only events)
·  Print “How to Join the Marketing Management and Research Group” handouts for the reception desk, make sure they are referred to in the event
·  Create an introduction outline if other person not involved in the event planning is introducing the event to communicate what you would like them to cover, give it to the first speaker prior to the event
·  Clarify who is doing each section of the agenda and ensure transitions are smooth
·  Create the event announcement poster. Print color copies and post on the Gleacher bulletin board near the mailfolders.
·  Send speakers the final agenda, call them personally to go over the content with them and ensure they clearly understand the plan - VERY IMPORTANT
·  Ask WHO to send the updated final event invitation via e-mail to membership (often changes in logistics occur in the month before an event)
·  Communicate final number of invitations accepted to Steering Committee
·  Create action plan with Steering Committee if attendance looks to be very low
/ /

Two Days Prior to the Event