Message to Students:
This is the thirteenth year we are offering this course. It is called: Managing the Broadcast & Digital Worlds, Strategy and Change in Television and Online Media.
The course will be taught by Trina McQueen O.C. who is the Bellmedia Professor in Media Management. In her industry career, Mrs. McQueen’s roles included President and COO of CTV; Head of CBC News and founding President of the Discovery Channel. She began her career as an on-air television reporter. She has been an adjunct professor at Schulich for more than 10 years, and has continued her industry involvement by serving on Boards including CBC, Telefilm Canada, TVOntario, and the Canadian Television Fund. She is a regular moderator, speaker and juror for industry events. For her services to broadcasting, she was named an Officer of the Order of Canada. She is a member of the Canadian News Hall of Fame and the Canadian Association of Broadcasters Hall of Fame. Last year she was made an honorary lifetime member of the Directors Guild of Canada. She has received Schulich's John Peace Award for part time teachers, and she has been granted honourary doctorates by Carleton University, University of Waterloo, and Mount St. Vincent University. Her personal interests are arts and citizenship. She serves on the boards of Tafelmusik Baroque Orchestra, Historica Canada, LRC magazine and is a founding patron of the 360 degrees conference of the Institute of Canadian Citizenship.
Schulich Adjunct Professor Douglas Barrett will be a regular presence in this class, which he taught for 10 years. He will deliver a number of lectures and will supervise the Adopt an Executive Program. Mr. Barrett has been a distinguished member of the broadcast industry, holding a number of significant roles. A noted media lawyer, he served as Chair of the Canadian Media Fund and Chair of the Canadian Media Producers Association. He was CEO of PS Productions, which provides services to film and television companies in Canada and around the world. He has been awarded Schulich's John Peace award for his excellent teaching.
Send the application to: please copy and when you submit your application.
Students will be notified as to their acceptance on a rolling basis up to and including August 18th, 2017. For MBA students, permission to register for will be sent to student services in batches. Students will generally hear of their acceptance within a week of application. Please note that space is limited.
APPLICATION
ARTM6340.03
Managing the Broadcast & Digital Worlds
Strategy and Change in Television and the Online Media
Name:
Program: MBA ComCult Other:
Student number:
Phone number:
Email:
Please answer the following questions:
1. Describe any academic or business background that prepared you for this course.
2. Identify two significant issues in broadcasting today and assess their significance in no more than 150-200 words each.
3. Why do you want to take the course; what are you looking to get out of it?