The Home Depot Canada
STYLE SHEET FOR PRODUCT MARKETING CONTENT:
Home Accents
Applies to the following categories:
Category / Attribute TemplateDécor>Home Décor Accents>Artificial Flowers & Plants / X
Décor>Home Décor Accents>Bookends / X
Décor>Home Décor Accents>Candles & Holders / X
Décor>Home Décor Accents>Decorative Bowls, Plates &Trays / X
Décor>Home Décor Accents>Decorative Chests, Boxes & Cages / X
Décor>Home Décor Accents>Decorative Pillows & Cushions / X
Décor>Home Décor Accents>Figurines & Sculptures / X
Décor>Home Décor Accents>Incense, Diffusers & Fragrances / X
Décor>Home Décor Accents>Indoor Fountains / X
Décor>Home Décor Accents>Magazine Racks / X
Décor>Home Décor Accents>Picture Frames / X
Décor>Home Décor Accents>Room Dividers / X
Décor>Home Décor Accents>Vases / X
Décor>Home Décor Accents>Wall Décor>Clocks / X
Décor>Home Décor Accents>Wall Décor>Decorative Mirrors / X
Décor>Home Décor Accents>Wall Décor>Tapestries / X
Décor>Home Décor Accents>Wall Décor>Wall Art / X
Décor>Home Décor Accents>Wall Décor>Wall Decals & Murals>Wall Decals & Appliques / X
Décor>Home Décor Accents>Wall Décor>Wall Decals & Murals>Wall Murals / X
Décor>Home Décor Accents>Wall Décor>Wall Sculptures & Plaques / X
The Home Depot Canada
STYLE SHEET FOR PRODUCT MARKETING CONTENT
CONTENTS
CHECKLIST FOR ONLINE SKU REQUIREMENTS 2
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP) 3
NUMBER AND MEASUREMENT GUIDELINES 4
PRODUCT NAME AND MARKETING COPY 6
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS 8
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM 9
HTML COLOUR TABLES 9
PRODUCT FILE FORMAT AND REQUIRED ASSETS 9
IMAGE EXAMPLES 11
Last Updated: November 2016 Data Standard: RANGES & RANGE HOODS Page 2 of 12
CHECKLIST FOR ONLINE SKU REQUIREMENTS
REQUIREDAccessories
Accessories are recommended for this category. Please limit the number of accessory items to 12 or fewer.
Collections
Collections are recommended for this category. Please attempt to limit the number of items in the collection to 12 or fewer.
Coordinating Items
Not required
Images and Assets
Alternate images are recommended for this category.
5 Required Alternate Images: Left Side View, Right Side View, Top View, Alternate Image View, Lifestyle Image
4 Required PDFs: Use and Care, Specifications, and Manufacturer's Warranty, Installation Guide
Video
Product videos should be loaded for items in this category.
All Major Appliances require a product video.
Product videos detailing model-specific features preferred, though feature specific video accepted.
Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.
Attribute Template
Facet template is required for all categories that have an “X” marked next to it
Facet templates can be downloaded from Zendesk in the corresponding categories
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)
Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.
Last Updated: December 2016 Data Standard: Home Accents Page 8 of 12
NUMBER AND MEASUREMENT GUIDELINES
Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions.
Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).
Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).
Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).
Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).
Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).
Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”.
Unit of Measure (UOM) / Description / ExampleInches and Feet / Always use “-inch” or “-inches” for inch/inches when the measurement is used as an adjective
Use “inches” when simply listing a measurement
Use “ft.” for foot/feet
Use a period after the abbreviation
Do not use hash marks (”or “) to represent inches and feet
Never use a hyphen between the number and “ft.” (this does not apply to “-inch”)
Always use “cu. ft.” for cubic feet / 7 ft. 10-inch x 10 ft. Evanston Saturn Ivory Area Rug
Dimension Abbreviations / Use a space and then the abbreviations “L,” “W,” “H,” “D” or “Dia” when indicating length, width, height, depth or diameter
They should always be capitalized (“Dia” should have an initial cap)
The “x” between dimensions should always be lowercase with a single space on either side of it / 72-inches H x 96-inches W Essential Plus Closet Kit in Classic White
Metric Measurements / Always use lowercase abbreviations, except for litres, which is signified by an uppercase “L”. Always put a space between the number and unit of measure (except for litres). Use a hyphen if the measurement is used as an adjective (except for litres).
● Length: mm, cm, m, km
● Mass: g, kg
● Liquid Volume: mL, L / Space between boards is 2 cm
20-mm gap
Stain and scale remover (1L)
Pounds / Do not use the pound sign (#) to represent pounds when referring to weight
Use “lb.” or “lbs.” with the period / 600 lb. Capacity Heavy Duty Folding Platform Cart
Ounce and Fluid Ounce / Always use "oz." for ounce and "fl. oz." for fluid ounce
Use a period after the abbreviation
Never use a hyphen between the number and unit of measure / 8 fl. oz. Compact Black Sensor Pump for Soap Lotion or Sanitizer
50 oz. Liquid Laundry Detergent Original Scent Bottle
Gallon and Quart / Always use "Gal." for gallon and "Qt." for quart
Use a period after the abbreviation
Never use a hyphen between the number and "Gal." or "Qt." / 6 Qt. Clear Latch Box (12 Pack)
18 Gal. Latch and Carry Tote (6 Pack)
Watts, Volts and Amps / Always use the “60W”, “9V”, “20 amp” or “60Hz” options (amp should be capitalised in a product headline)
Always use “Ah” for Amp Hours
Use a space and “kW” for kilowatt and “kWh” for kilowatt hours / 12-inch 20V Electric Cordless Trimmer/Edger
10-inch 2.2 Amp Corded Electric String Trimmer
75W Equivalent Soft White Circline CFL Light Bulb
Horsepower / Always use "HP"
Never use a period after the abbreviation
Never use a hyphen between the number and "HP" / 10,000 Watt 16 HP Gasoline Powered Electric Start Portable Generator with Wheel Kit Included
Temperature and Degrees / Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for angles
Do not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius / Outdoor temp range down to -39.8°F
Super sharp 23° Streaker Point
Percentages / Always use the percent symbol (%) instead of the word “percent”
Do not include a space between the measurement and the percent symbol / 30% Residential Energy Efficient
Exponents / Do not use the shorthand for repeated multiplication (i.e. mm², 52, etc.)
Always use the abbreviation for the exponent (mm sq.-inch cu., etc.) / Strips and cuts 20 - 30 AWG Solid (.50 - .14 mm sq.)
PRODUCT NAME AND MARKETING COPY
PRODUCT NAME
The headline is a maximum of 100 characters long.
The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product.
DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca.
Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style).
Imitate spelling and capitalisation of vendor’s product name; for example
iON Snow Blower with EcoSharp® battery
MAX Lithium-Ion batteries
NiCad batteries
A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances
Product Name Legend
· Items in brackets [ ] are considered required elements of the product name
· Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product
· Items in quotations “ “ are to be added as listed
Art Glass Window:Product Naming Formula
{Series} + [Width-inch "x" Height in] + [Shape] + [Pattern] + [Colour] + ["Art Glass Window"]
Product Naming Example
24-inch W Round Haverford Clear Art Glass Window
Artificial Topiaries and Plants:
Product Naming Formula
{Series} + {Height ft.} + [Product] + {Quantity if more than 1 “(-Pack)"}
Product Naming Example
5 ft. Croton Silk Tree
Basket and Box:
Product Naming Formula
{Series} + [Width-inch "x" Height-inch] + {Material} + [Product Type] + [Product]
Product Naming Example
Allure 18-inch x 12-inch Mauveberry Braided Utility Basket
Peri 12-inch x 5-inch Natural Wood Decorative Box
Candle:
Product Naming Formula
{Series} + {Width-inch} + {Colour} + {Special Feature} + ["Candle" or "Tealight Candles"] + {Quantity if more than 1 “(-Pack)"}
Product Naming Example
1 3/4-inch Aqua Floating Candle (24-Pack)
Candle Holder:
Product Naming Formula
{Series} + {Height-inch} + {Colour} + {Material} + {Style} + ["Candle Holder"]
Product Naming Example
10 1/4-inch Blue Hurricane Candle Holder
10-inch Grey Owl Tealight Holder
Chair Pad/Cushion:
Product Naming Formula
{Series} + {Width-inch "x" Height-inch} + [Colour/Pattern] + {Material} + ["Chair Pad" or "Chair Cushion"] + {Quantity if more than 1 “(-Pack)"} + {"with Ties"}
Product Naming Example
Red and Green Floral Chair Pad (2-Pack)
23 1/2in. x 19-inch White Leather Chair Cushion with 12-inch Ties
Clock:
Product Naming Formula
{Series} + {Height-inch "x" Width-inch} + [Design/Shape] + [Clock Type] + [“Clock”]
Product Naming Example
Pendulum 14-inch x 11-inch Oval Glass and Wood Wall Clock
11 3/4-inch Glass and Faux Wood Wall Clock
Clock Radio:
Product Naming Formula
{Series} + [Radio Type] + [“Clock Radio”] + {“with Alarm”}
Product Naming Example
AM/FM CD Clock Radio with Alarm / Decorative Bowls, Plates, & Holders:
Product Naming Formula
{Series} + {Product Size} + ["Decorative"] + ["Bowl" OR "Plate"] + {"Holder"} + ["in" Colour/Finish]
Product Naming Example
Pierced Small Decorative Bowl in Slate
Swans 17-inch Retro Art Decorative Bowl in Blue
Jewelry Armoires, Boxes, or Organizers:
Product Naming Formula
{Series} + {Mount Type} + ["Jewelry Armoire" OR "Jewelry Box" OR "Jewelry Organizer"] + {"with" Feature} + ["in" Colour/Finish]
Product Naming Example
Artisan Wall Mount Jewelry Armoire with Mirror in Espresso
Elegance Jewelry Box in Maple
Ring Jewelry Organizer in Black
Magazine Rack:
Product Naming Formula
{Series} + {Material} + ["Freestanding" or "Wall Mounted"] + ["Magazine Rack or Table"] + ["in Finish"]
Product Naming Example
Tottenham Wall Mounted Magazine Rack in Polished Chrome
Composite Wood Freestanding Magazine Table in Cherry
Slipcover:
Product Naming Formula
{Series} + [Colour/Pattern] + [# of Pieces "(-Piece)"] + [Furniture Type] + ["Slipcover"] + {Quantity if more than 1 “(-Pack)"}
Product Naming Example
Sage 1-pc. Loveseat Slipcover
Statues, Sculptures, & Figurines:
Product Naming Formula
{Series} + {Product Size} + [Product Name/Type] + ["Decorative"] + ["Statue" OR "Sculpture" OR "Figurine"] + {"in" Colour/Finish} + {("Set of" Quantity of Pieces in Set)}
Product Naming Example
Small Eiffel Tower Decorative Statue in Oil Rubbed Bronze
15-inch Elegant Elephant Decorative Figurine
Vase:
Product Naming Formula
{Series} + [Height "in."] + {Material} + ["Decorative Vase"] + ["in" Colour/Finish]
Product Naming Example
Renae 8 1/4-inch Glass Seeded Decorative Vase in Blue Green
22-inch Copper Plated Metal Decorative Vase
Retro Art 49-inch Decorative Vase in Slate
Wreath:
Product Naming Formula
{Series} + [Width-inch] + {Decoration Type} + [“Wreath”]
Product Naming Example
22-inch Purple and Artichoke Dried Floral Wreath
24-inch Mixed Hydrangea Silk Plant Wreath
Other Decorative Accessories:
Product Naming Formula
{Series} + {Width-inch "x" Height-inch} + {Colour} + {Material} + [Product] + {Quantity if more than 1 “(-Pack)"}
Product Naming Example
Jude 13-inch Espresso Desk Calendar
10-inch Red Round Paper Lanterns (5-Pack)
Alouette 15 1/2-inch Rust Jewelry Tree
Love Luminaria Bag (24-Pack)
MARKETING COPY
The overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).
The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.
All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.